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State of Search in Latin America

Alexandre Kavinski of Midiadigital, discuses the state of Search in Latin America in a session at AdTech Miami 2008, as he joined leading search experts to share how leading marketers and agencies are leveraging search to reach and engage with consumers across Latin America and share tips and tactics on how to identify where search marketing fits into the overall marketing mix, ways to maximize search engine positioning and how to calculate ROI.

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