Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?