How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers? Why VBMA can improve the quality of customer support and get customers on the phone, what else can phone calls do for e-commerce, assist in demand generation efforts and help generate revenue, but can it help reduce costs as well?