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Challenges of Advertising in an Ever Changing Environment

Challenges of Advertising in an Ever Changing Environment as Tim Barsness speaks with Angel Lorente-Paramo – Founder at EasyDigitas. They discuss the challenges such as rising costs of advertising due to requirements of more expensive platforms (DMPs, DSPs…), the great effort in terms of manpower required need for personalized advertising and the complexity of having to navigate an ever changing advertising environment.

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