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How To Engage And Acquire Through Mobile Marketing

Bob Bentz president of digital agency Purplegator speaks with Tim Barsness about his new book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.Inspired and written along side his graduate level course teaching in Mobile Marketing at the University of Denver, this book touches on how mobile marketing is the greatest advertising and marketing medium of all-time through offering the ability to laser target your audience by providing the best offer, at the best time, and when the targeted customer is most likely to buy.

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