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Bing Ads Gets More Familiar

Shane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few. Changes to Bing Editor now makes the AdWords/Bing transition somewhat smoother with new features like Negative Keyword Lists, Ad Scheduling at 15-minute intervals and new Report Export Options. Plus, Bing starts testing close variants for exact match keywords with one key difference, the ability to opt-out.
< A step-by-step guide and PPC Best Practices Tutorial is available at

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