Learn how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics conversion data instead of Adwords and how to properly link AdWords with Google Analytics. Also, learn about more advanced tracking methods like event tracking and offline conversion tracking.
A step-by-step guide to linking AdWords with Google Analytics is available on our website. Be sure to visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.