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Merging SEO and PPC Ideologies

Learn how to take advantage of basic SEO tactics and apply them to your PPC campaigns to save 20-30 percent on your ad spend. Jim Hedger joins Shane and Maria to discuss onsite SEO best practices, keyword relevancy, user experience and quality score.
Additional information about effective PPC Landing Pages and their effect on Quality Score is available in the PPC Professionals AdWords Best Practices Tutorial.

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