Writing Effective Adwords Text Ads

Learn how to craft the perfect AdWords text ads to improve click-through rates and keyword quality score. Shane and Maria walk you through the process of creating great ads, the anatomy of text ads, types of ads, ad extensions, ad relevancy and the benefits/dangers of Dynamic Keyword Insertion (DKI).
Additional information about PPC ad writing is available in the PPC Professionals AdWords Best Practices Tutorial.

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