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Crisis Communications, Viral Video and Social Media

Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media. Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand. Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.

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