Bruce, Susan and Virginia start off the show by analyzing recent search engine updates as they may affect the SEO industry. Andy Liu, co-founder of BuddyTV and an angel investor, then talks to Virginia at the BlueGlass LA conference. Finally, best practices and search engine guidelines apply to nearly every business and act as the launching platform for ambitious and innovative offerings. So what is an SEO to do when a client scoffs at best practice recommendations? Daerick, Susan and Virginia consider the options.