Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing. Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year. Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.