Giving Social Media Dos and Donts as organic SEO and social media specialist Martin Bowling gives his suggestions on social media, then Susan, Michael and Virginia talk about some of the social media donts. Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions. Some of the donts include Don’t ignore or avoid social media. Don’t fake it or leave your profile bare. Don’t try to control the conversation. Finally, Don’t be obvious in your self promotion.