The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity? The last ten years was the decade of Google. But now the search market is changing rapidly. Is Facebook becoming the new Google? What is the significance of the massive development of Apple and Android Apps? What do the users want and how should marketers react to the new situation? What are the opportunities, what is only hype?
Sara Andersson, Founder and Senior Strategist, Search Integration Sweden AB; Sam Crocker, SEO Associate Director, OMD Group
Niels Dörje, Partner, Tandler.Doerje.Partner; Simon Sundén, Co-Founder, Lissly; Bas van den Beld, Search and Social Expert, Trainer, Speaker and Publicist.
This panel was taped at SMX Stockholm 2011.