Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him, Domino’s Pizza, Bell Atlantic, H&M, and American Express. Prior to Lime, he had his own agency Jericho Communications for 21 years, which he actually merged with Lime and he’ll tell us about that. He’s also an accomplished author having written several books including Public Relations Kit for Dummies. Eric was named one of the five heroes in the PR business by PRWeek in 2005 for his grassroots campaign called “Walk a Mile in My Shoes”, which successfully influenced the House of Representative’s vote to pass the increase in governmental spending on stem cell research and so much more.