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Product Development & Brand Driven Innovation

Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation.

Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.

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