Podcast
100+ episodes
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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5th Nov 2026SEO 101 Ep 540: K-12 AI Shutdown, Organic Search Growth and Google’s Poisoned Results ExploredIn this episode of SEO 101, Scott Van Achte covers Google’s changes for K-12 schools, a spike in Google organic click share, AI Mode favoring Google Flights, JPEG XL image format support, surprising19m21st Oct 2026SEO 101 Ep 539: AI Tracking Issues and Google’s Latest Technical SEO Tips ExplainedIn this episode of SEO 101, Ross Dunn and Scott Van Achte break down critical URL formatting best practices, including hyphens vs underscores and handling special characters. They cover the PHP2Shell34m10th Oct 2026SEO 101 Ep 538: AI Overviews Soar, Google Spam Update Ends, and Healthcare Star Ratings DisappearIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover Google's September 2026 spam update, disappearing review snippets for healthcare, AI content fact-checking, fake author warnings, and28m18th Sep 2026SEO 101 Ep 537: SEO 2026 Ranking Factors, Indexing Bug Updates, and Google AI’s Impact on TrafficIn this episode of SEO 101, Scott Van Achte covers the 2026 top Google ranking factors survey, a recent Search Console indexing bug, and the growing dominance of AI Overviews in People Also Ask27m2nd Sep 2026SEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates DiscussedIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google26m13th Aug 2026SEO 101 Ep 535: Major Changes in Search Console, Plus AI Overview LawsuitsIn this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing27m22nd Jul 2026SEO 101 Ep 534: Google to Share Search Data with Rivals, Plus AI Features Drive Billions of ClicksIn this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization21m7th Jul 2026SEO 101 Ep 533: Episode 533: Google Search Console, AI in Content Creation, and Remembering an SEO PioneerIn this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking28m24th Jun 2026SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review RemovalIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools31m11th Jun 2026SEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview LawsuitsIn this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in23m3rd Jun 2026SEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know NowIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features,33m13th May 2026SEO 101 Ep 529: Bing’s Growth, Ask.com’s Demise, and AI Overviews Link and Schema UpdatesIn this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI23m29th Apr 2026SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO InsightsIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand31m15th Apr 2026SEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse BusinessesIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam20m2nd Apr 2026SEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO DevelopmentsIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the March 2026 Google core and spam updates, the surge of AI bot traffic, optimizing for AI agents, ChatGPT ad revenue, citation29m18th Mar 2026SEO 101 Ep 525: Google AI Mode Threatens Web Traffic and PublishersIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the decline of publisher search traffic, impacts of Google’s AI mode, ChatGPT ads management, Google cracking down on20m12th Mar 2026SEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary TaleIn this episode of SEO 101, Ross Dunn and Scott Van Achte share a cautionary tale of SEO disaster during website redesigns, discuss new branded queries filters in Google Search Console, break26m25th Feb 2026SEO 101 Ep 523: Expert SEO Tips - AI Content Citations and Core Update Recovery ExplainedIn this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from28m19th Feb 2026SEO 101 Ep 522: SEO Reality Check, AI Click Losses, and Fixing SEO Mistakes in 2026In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI's impact on SEO, the rise and fall of ads in AI platforms, and Google’s Discover Core update. They discuss significant37m4th Feb 2026SEO 101 Ep 521 - The Shift to AI in Search: Gemini 3, Fewer Clicks, and SEO Survival TacticsIn this episode of the SEO 101 Podcast, Ross Dunn and Scott Van Achte dive into Google's AI Overviews, shifting search behaviors, and declining organic clicks. They discuss Gemini 3's global rollout,28m22nd Jan 2026SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health21m9th Jan 2026SEO 101 Ep 519: Reviewing Past SEO Predictions and New Ones for 2026In this episode of the SEO 101 podcast, Ross Dunn and Scott Van Achte review their 2025 SEO predictions, discuss Google's December 2025 core update, analyze the growing impact of AI on search and59m18th Dec 2025SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the rapid evolution of AI in SEO, Google's underinvestment in AI, core SEO quality factors for AI search, AI overviews in search40m11th Dec 2025SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console ExperimentsIn this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and21m27th Nov 2025SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local BusinessesIn this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and36m12th Nov 2025SEO 101 Ep 515: Surviving the SEO Evolution with Steve WiidemanIn this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small52m5th Nov 2025The Power of Multimedia for SEO and Surviving Google’s Search Feature ChangesIn this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used27m30th Oct 2025SEO 101 Ep 513: Maintaining Search Rankings After a RedesignIn this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management,54m15th Oct 2025SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local ChangesIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility42m1st Oct 2025SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO RankingsIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for45m10th Sep 2025SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search PlansIn this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an16m25th Aug 2025SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey InsightsIn this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search28m13th Aug 2025SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search ConversionsIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions,27m31st Jul 2025SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-OutIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine35m24th Jul 2025SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEOIn this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search34m17th Jul 2025SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site RankingsIn this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues33m26th Jun 2025SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines UpdateIn this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new21m18th Jun 2025SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console UpdatesIn this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode34m5th Jun 2025SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim HedgerIn this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first43m2nd Jun 2025SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal InsightsJoin us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates,1h 10m30th May 2025SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget ManagementIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the31m23rd May 2025SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal InsightsJoin us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates,1h 10m16th Apr 2025SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement StrategiesIn this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the22m9th Apr 2025SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txtIn this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We21m2nd Apr 2025SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI OverviewsIn this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and19m24th Mar 2025SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI ErrorsIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine29m18th Mar 2025SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI ErrorsIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine29m17th Mar 2025SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking VolatilityIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's31m3rd Mar 2025SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug FixesIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and31m18th Feb 2025SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug FixesIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to37m3rd Feb 2025SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement UpdatesIn this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates,29m3rd Feb 2025Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement UpdatesIn this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates,29m27th Jan 2025SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging BenefitsIn this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results26m20th Jan 2025SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and InsightsIn this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on32m6th Jan 2025SEO 101 Episode 489 - Exploring ChatGPT Search, Google’s Gemini 2, and Project MarinerIn this episode of SEO 101, we explore key insights from ChatGPT's search results, discuss ongoing volatility following Google's core update, and examine recent indexing issues. We also cover29m30th Dec 2024SEO 101 Episode 488 - Google's November Update, Search Console Recommendations, Rebranding Tips, and SEO StrategiesIn this episode of SEO 101, we discuss the ongoing November Core Update and its ranking volatility, the recently launched Google Search Console Recommendations that suggest SEO actions, and John33m25th Nov 2024SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse PoliciesIn this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse.29m18th Nov 2024SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO PracticesIn this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to32m11th Nov 2024SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search LaunchIn this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google21m4th Nov 2024SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length InsightsIn this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We26m28th Oct 2024SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe ContentIn this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal31m21st Oct 2024SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEOIn this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative30m14th Oct 2024SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search UpdateIn this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on32m7th Oct 2024SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review HandlingExplore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake24m30th Sep 2024SEO 101 Episode 479 - Google Image Labeling and User Intent SEO OptimizationDiscover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI25m23rd Sep 2024SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking ChangesUnpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical28m16th Sep 2024SEO 101 Episode 477 - Google August Update Impacts, SEO Fundamentals and TrendsUncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain30m9th Sep 2024SEO 101 Episode 476 - Google Algorithm Shifts: August Update Traffic Analytics ExplainedJoin hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains37m2nd Sep 2024SEO 101 Episode 475 - Google Update Highlights: Core Update, Bug Resolution, and AI OverviewsListen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search27m26th Aug 2024SEO 101 Episode 474 - Google Updates, SEO Trends, AI Quick Tip InsightsJoin us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements,29m19th Aug 2024SEO 101 REWIND: Episode 465 - Testing Generative AI for Search and Other SEO EssentialsExplore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube36m12th Aug 2024SEO 101 Episode 473 - Google Updates, Search Volatility, Console Features, and Crawling InsightsIn this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new18m12th Aug 2024SEO 101 Epsiode 473 - Google Updates, Search Volatility, Console Features, and Crawling InsightsIn this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new18m5th Aug 2024SEO 101 Epsiode 472 - AI Enhancements in SEO: SearchGPT, Reddit Block, and MoreExplore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates.27m29th Jul 2024SEO 101 Epsiode 471 - Google Tests, Internal Linking Strategies, and Local SpamIn this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on31m22nd Jul 2024SEO 101 Episode 470 - Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking InsightsIn this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD22m15th Jul 2024SEO 101 Episode 469 - Google SEO Trends: Backlinks, AI, & Business Profile Protection ExplainedExplore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard32m30th May 2024SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking SuccessJoin us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the35m30th May 2024SEO 101 Ep 468: What You Need to Know From the Leaked Google Ranking CriteriaIn this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes,36m27th May 2024SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking SuccessJoin us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the35m16th May 2024SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking SuccessJoin us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the35m29th Apr 2024SEO 101 Ep 466 - Chapter 9 of the SEO 101 Learning SeriesThe final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity,50m15th Apr 2024SEO 101 Episode 465 - Testing Generative AI for Search and Other SEO EssentialsExplore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube36m18th Mar 2024SEO 101 Ep 464 - Chapter 8 of the SEO 101 Learning SeriesDiscover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and45m11th Mar 2024SEO 101 Epsiode 463 - SEO Insights: Updates, Algorithms, AI, and Common Issues ExplainedDive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to48m19th Feb 2024SEO 101 Ep 462 - Chapter 7 of the SEO Learning SeriesExplore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn45m5th Feb 2024SEO 101 Episode 461 - Ranking Drop Bug, WordPress Speed, and SEO QuestionsExplore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL41m5th Feb 2024SEO 101 Ep 460: Chapter 6 of the SEO 101 Learning SeriesExplore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards53m21st Dec 2023SEO 101 Episode 459 - Google's 2023 Updates, Gemini 1.0, and SEO InsightsIn this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore29m11th Dec 2023SEO 101 Episode 458 - Chapter 5 of the SEO 101 Learning SeriesDiscover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links.58m20th Nov 2023SEO 101 Episode 457 - Chapter 4 of the SEO 101 Learning SeriesIn this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a50m9th Oct 2023SEO 101 Episode 456 - Chapter 3 of the SEO 101 Learning SeriesIn this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and1h 1m2nd Oct 2023SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning SeriesUnlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and44m18th Sep 2023SEO 101 Episode 454: Chapter 1 of The SEO 101 Learning SeriesThis episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines43m4th Aug 2023SEO 101 Episode 453: SEO Updates, Google Changes, WordPress 6.3, and Review StrategiesIn this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search29m1st Aug 2023SEO 101 Epsiode 452 - Google Updates & AI Reviews: SEO EssentialsJoin us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments37m5th Jun 2023SEO 101 Ep 451 - Bing Compares Sizes, Local Landing Page Tips, and Schema with AIBing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first32m29th May 2023SEO 101 Ep 450 - Google Bugs, Why Blogs Rock, and More Algorithmic NewsGoogle has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much34m8th May 2023SEO 101 Ep 449 - AI quits Google, Google UA Historical Data, Google Search Ranking, April 2023 Updates, and More.Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates.Advertising Inquiries:26m24th Apr 2023SEO 101 Ep 448 - Project Magi, the Product Review Update, and More BingApril’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent36m