What are the best practices for growing fans of your WordPress product? In this episode of Press This, Doc Pop interviews Adam Weeks, co-founder of Cirrus Influence, a PR marketing agency specializing in WordPress products. Adam shares insights into building a loyal user base, the challenges of marketing within the WordPress ecosystem, and the importance of simplifying messaging. The conversation also explores the hero's journey in marketing and strategies for maintaining and recruiting users. Tune in for valuable tips on marketing your WordPress product and creating loyal fans.