In this episode of Press This we talk with Thomas Fanchin, the partnership manager at Weglot, about the benefits of multilingual websites on WordPress. Thomas explains how translations can increase website traffic, improve accessibility, and boost SEO. We then dive into the steps necessary to set up a multilingual site using Weglot, emphasizing audience research, language selection, and SEO settings. He also highlights the importance of adapting images and marketing for different regions.