Podcast
100+ episodes
We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.
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16th Nov 2019The PRSA ExperienceMaria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.43m
9th Mar 2011SEO PR TrainingSEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR34m
16th Feb 2011The Wizards of SpinBrandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing34m
9th Feb 2011How to Hire the Right PR FirmHow to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with33m
26th Jan 2011Young EntrepreneurshipScott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.Scott tells about Sizzle It, a website38m
19th Jan 2011Celebrity and Do-It-Yourself PRMonique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcomingReality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about29m
12th Jan 2011Public Relations, Social Media And Customer ServicePublic Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical32m
29th Dec 2010Strategic Use of Social Media for Brand BuildingBullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.37m
15th Dec 2010Measurement by Quantity, Quality and InfluenceMeasurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.39m
17th Nov 2010Personal Public Relations BrandingPersonal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR30m
10th Nov 2010Taking Command Of Your MessagingTaking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells31m
13th Oct 2010JungleBuzz Resource and Discovery for PRJungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced32m
22nd Sep 2010Bootstrap Your Public RelationsBrandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.33m
8th Sep 2010Mass Interpersonal Persuasion with BJ FoggDr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your33m
25th Aug 2010Social Media Helps Traditional PR ThriveMeg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb37m
4th Aug 2010Creative PR and Social Media PolicyDeidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.28m
28th Jul 20105 New Marketing Truths To Attract BusinessMarc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.31m
14th Jul 2010Thought LeadershipBrandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as32m
7th Jul 2010Virtual Personal AssistantMeg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle30m
2nd Jun 2010How To Be a Good PR Person – or PR ClientSteve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.He discusses a recent blog post entitled, How to be a good PR person – or35m
26th May 2010Social Media Strategies and ToolsSerengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives33m
19th May 2010Online News Release Distribution Global ExpansionVocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a28m
5th May 2010Thrive 2010 Online Web Seminar PreviewMeg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive35m
7th Apr 2010Online News and Real Time SEOCMO of Newsforce Dana Todd discusses the state of online news following her SES New York 2010 presentation on Real Time SEO panel, plus we hear a short preview of a preview of Adtech San Francisco35m
17th Mar 2010Air Date: March 17, 2010Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S.34m
3rd Mar 2010New Rules for Marketing and PRDavid Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation,38m
1st Mar 2010Managing Society and Celebrity PRSociety and Celebrity Publicist Shamin Abas, who runs her own Palm Beach, Florida based PR Agency, talks about the clients whom she has been able to optimize their exposure and reach to generate47m
17th Feb 2010Building Your Business Through Social MediaPaul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses33m
10th Feb 2010Social Media PR with PitchEnginePitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who37m
3rd Feb 2010Social Media Not for Crisis or Reputation Management?James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to37m
27th Jan 2010Social Strategist Stuart FosterJiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content33m
20th Jan 2010State of the Media: Trends in Media for 2010Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a41m
13th Jan 2010Public Relations Trends for 2010Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends. She describes how social media is enhancing PR and not hurting39m
6th Jan 2010Brands and Strategic TrendingJody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and37m
28th Oct 2009PRSA 09 Preview with Michael CherensonAPR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched41m
21st Oct 2009PRSA 2009 Conference Preview-Celebrites, Social Values and the RecessionRita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits,57m
14th Oct 2009PRSA 2009 Conference Preview-Careers and Citizen CampaignsJenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and Mike Smith discusses his presentation on Barack Obama: A Case Study40m
13th Oct 2009PRSA 2009 Conference Preview-Social Media, PR and HealthcareBrandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore. Maria Reitan39m
7th Oct 2009PRSA 2009 Conference BreakdownWe get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come34m
6th Oct 2009PRSA 2009 Conference Preview-Bob Garfield Keynote PreviewBob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the31m
1st Oct 2009PRSA Conference Preview 2009-PR Measurement and PracticesShonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and53m
10th Sep 2009Hi Tech Public RelationsNicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.39m
3rd Sep 2009Top 10 Risks for Ignoring Social Media Part 2We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.24m
27th Aug 2009Top 10 Risks for Ignoring Social MediaKami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.28m
6th Aug 2009Political Side of Public RelationsMichael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box.He takes us inside the34m
16th Jul 2009Integrating Inbound and Outbound News Release TacticsIntegrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams.She weighs both points of Using inbound efforts to gain33m
8th Jul 2009Public Relations MentoringPRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and33m
1st Jul 2009Print Media Fallout to DigitalDana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media35m
24th Jun 2009Inside the 2009 PRSA Silver Anvil AwardsConcluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee,34m
17th Jun 2009Northern Illinois University wins Best of PRSA Silver Anvil 2009Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year's33m
3rd Jun 2009PRSA Silver Anvil Awards 2009 PreviewPRSA Honor and Awards Committee Chair Joice Truban Curry Silver Anvil Award Chair Jim Roop join Brandy Shapiro-Babin to preview the 2009 PRSA Silver Anvil Awards. They discuss the prestige, history35m
27th May 2009Dog for Obama and Sharing BikesChristina Duffney from the American Kennel Club discusses their campaign to find a dog for President Obama. Linda Bernstein-Jasper, Assistant Vice President for Coyne PR and Jim Turner, the manager49m
20th May 2009Tag Records and SuperTeachersWebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing, about his company’s PRSA Silver Anvil47m
13th May 2009Clean Energy and the EnvironmentClean Energy and the Environment are topics of discussion in our continuing coverage the 2009 PRSA Silver Anvils. We learn about Sunrise Powerlink: Our Connection to a Clean Energy Future, an entry56m
6th May 2009Multicultural Communication and CourageMulticultural Communication and Courage are on tap in our continuing look at the finalists of the 2009 PRSA Silver Anvil Awards. Brandy speaks with USMC Lieutenant Colonel Chris Hughes ,Director of57m
29th Apr 2009Aflac Bone Marrow Registration ProgramFleishman-Hilliard's Paul Dusseault and Aflac's Laura Kane fill us in on the Aflac Bone Marrow Registration Program which made them a finalist for a 2009 PRSA Silver Anvil Award. Plus, Stephen42m
22nd Apr 2009Air New Zealand Pink FlightLearn about Air New Zealand's new flight offering for the GLBT community, The Pink Flight, and how comedian Kathy Griffin was brought on to celebrate the inaugural flight. We speak to CRT-Tanaka'50m
8th Apr 2009Savvy NetworkingSales and Marketing veteran Andrea Nierenberg introduces us to her new book: Savvy Networking: 118 Fast & Effective Tips for Business Success32m
18th Mar 2009PR Training and Media RelationsPR Training and Media Relations with the Media Relations Maven Margo Mateas. Margo fills us in on her training workshops which will have traveling from Puerto Rico to Australia.34m
11th Mar 2009Changes of Public Relations Versus AdvertisingPR industry veteran PR Jack O' Dwyer on the changes of public relations versus advertising and how he's survived on Madison Avenue in New York City for the last 40 years.30m
4th Mar 2009The Push and Pull of Public RelationsThe Push and Pull of Public Relations with guest Lee Odden of TopRank Online Marketing, plus Jiyan gets some SEO questions answered.38m
18th Feb 2009Convergence of Social Media and MarketingConvergence of social media, marketing and customer service study, plus Susan Getgood discusses the Marketing Roadmaps Blog.35m
11th Feb 2009Thriving in Dismal EconomyJenny Schade of JRS Consulting talks about Thriving in a Dismal Economy, plus her work in understanding the emotional connections that people have with products and services.36m
28th Jan 2009Social Media Driving Customer AcquisitionsShashi Bellamkonda of Network Solutions discusses how Social Media is Driving New Customer Acquisitions, plus how to track those new customers, plus he offers his thought on product mangement and the39m
21st Jan 2009PRSA 2009 InitiativesNew PRSA Chair Michael Cherenson discusses transparency , community, engagement and leadership initiatives within PRSA, plus his goals as PRSA Chair.32m
14th Jan 2009Efficient News Releases in Todays EconomyMalayna Williams, managing partner at PWR New Media, discusses preparing Efficient News Releases in Todays Economy, plus she tells us about her companys work in interactive digital communications32m
7th Jan 2009How Social Media is Changing Public RelationsBrandy interviews Chris Johnson , CEO of DNA 13, on how social media changing the Public Relations industry, and how should PR professionals treat bloggers, social networking sites, and tools like33m
17th Dec 2008Public Relations and SEOPublic Relations and SEO with Doug Motel from Site Optimized , plus what PR pros need to do to understand and utilize SEO, and what portions of business, advertising, marketing and web budget should32m
12th Dec 2008Corporate CommunicationsAuthor Jim Lukaszewski talks with Brandy Shapiro-Babin about corporate communications, activist counteraction, crisis communication management, employee relationship building, litigation visibility49m
3rd Dec 2008Importance of Blogs in Public RelationsClemson University professor Dr. Mihaela Vorvoreanu discusses the importance of blogs in public relations, plus the latest trends and practices in new media and communications.34m
26th Nov 2008Online PR Strategies and TacticsDana Todd, Chief Marketing Officer of Newsforce , discusses Online PR Strategies and Tactics, plus she fills us in on how SEMPO got to ring the NASDAQ opening bell as part of the Cyber Monday holiday35m
19th Nov 2008PR Inside WashingtonEdelman and Euro RSCG Veteran Michael Smith, discusses PR Inside Washington, and he reflects back on PR done during the Obama Presidential Campaign including the Social Media effect that attracted39m
5th Nov 2008Social Media Integration into Public RelationsTodd Defren discusses implementing Social Media Integration into Public Relations, plus how clients are being encouraged to implement their social media30m
29th Oct 2008Providing Online PromotionsProviding online promotions for one of the largest distribution businesses in the world with the Publishers Clearing House Executive Vice President Deborah Holland, and GM of Online Alex Betancur.34m
22nd Oct 2008Craigslist founder Craig NewmarkCraig Newmark, founder of CraigList previews his upcoming keynote for the 2008 PRSA Conference, plus he answers his questions on the sites growth rate, revenue model, plus how Craiglist has affected36m
15th Oct 2008Influencer Marketing StrategiesInfluencer50 Marketing Director Nick Hayes, who tells us about influencer marketing strategies, quality and not quantity, and how he uses his background in PR as the foundation to his influencer37m
8th Oct 2008Public Relations Companies Adjustment to Social MediaSocial Media Group CEO Maggie Fox on Public Relations Companies Adjustment to Social Media, and what steps should be taken to work with clients to incorporate social media into their respective36m
1st Oct 2008Empowering EmployeesBonfire Communications CEO Gordon Rudow discusses empowering employees through internal communications by making your employees evangelists, plus using bottom line strategy to produce results and40m
18th Jun 2008Winners of the 2008 PRSA Silver Anvil AwardsHear from the Winners of the 2008 PRSA Silver Anvil Awards which included campaigns on education, disaster prevention and more.59m
11th Jun 2008Best of 2008 PRSA Silver Anvil Awards WinnerLittle Caesars director of communications Kathryn Oldham tells us the 2008 Best of PRSA Silver Anvil Winning Entry, the Little Caesar's Veteran's Program.58m
4th Jun 2008Awards for Best Practices in Public RelationsPRSA Chair Jeff Julin profiles the PRSA Silver Anvil Awards and why the award are considered the icon of best practices in public relations, plus some background on the finalist entry Teensurance31m
14th May 2008Marketing and Consumer ProductsLisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam48m
14th May 2008Marketing and Consumer ProductsLisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam38m
30th Apr 2008Pop Culture PRA discussion on Pop Culture PR including the damage control over the controversial photos of Miley Cyrus in an upcoming issue of Vanity Fair and how it compares to a similar situation involving pop47m
26th Mar 2008Doggy TugPR Veteran Jocelyn Brandeis discusses her work on one of her newest projects like durable dog toy Doggy Tug, plus her work in writing articles for such publications such as TravelZoo.37m
13th Feb 2008Newsworthy Press ReleasesYour company just launched a new product and you finally printed your self published bookplus you hired on a new executive so what announcements or topics for press releases are actually newsworthy.40m
6th Feb 2008Super Bowl AfterthoughtsAfterthoughts on the ads run during this years Super Bowl, and more specifically the marginal halftime show. Plus they examine direction of television and how it has eroded in past years.34m
19th Dec 2007Positive Strategic CommunicationJoe Beaulaurier talks to James E. Lukaszewski, of the Lukaszewski Group, who advises, coaches, and counsels the men and women who run very large corporations and organizations. The bulk of his31m
12th Dec 2007More on FH BoomCarol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.50m
28th Nov 2007FH Boom ProjectThe FH Boom Project , helping Clients Connect with today's baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, and they tell us how it focuses on female baby36m
14th Nov 2007Blog World 2007 recapBrandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize32m
17th Oct 2007Enviromental SensitivityBrandy and Joe discuss the growing trend of enviromental sensitivity within the world of direct marketing and public relations.34m
11th Oct 2007Endorsement MarketingBrandy Shapiro-Babin interviews Jeff Zbar of ChiefHomeOfficer to discuss endorsement marketing by endorsing a product by directing a link to friends and then having the word spread out.33m
29th Aug 2007Non Traditional Forms of Press Release DistributionBrandy welcomes new cohost Joe Beaulaurier, and they share conference stories following SES San Jose 2007, plus they discuss Non Traditional Forms of Press Release Distribution.31m
15th Aug 2007Interviewing Like a Rock StarBrandy Shapiro Babin interviews the Director of Marketing and Business Development at Stephen Bradford Search, Brandon Gutman, on how how management eliminate and choose the right professionals. Also25m
25th Jul 2007Future of Public RelationsBrandy Shapiro Babin talks with Rhoda Weiss, national chair and CEO of the PRSA, and Alan Scott, senior vice president and chief marketing officer for the Enterprise Media Group of Dow Jones, about49m
13th Jun 20072007 PRSA Silver Anvil Series-HIV AwarenessBrandy speaks to Avid Labs senior director Ilke Arici anbout the HIV Awareness PR Campaign nominated for a 2007 PRSA Silver Anvil Series Award.23m
6th Jun 20072007 PRSA Siver Anvils- Flight of the PenguinsBrandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which1h 3m
23rd May 20072007 PRSA Silver Anvil-Microsoft ZuneBrandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the1h
16th May 20072007 PRSA Silver Anvil-National Breast Cancer AwarenessBrandy talks with PRSA Silver Anvil Award finalists Emily Callahan and Dawn Kahle of Weber Chandwick on Events and Observances Category for the Susan G. Komen for the Cure for National Breast Cancer1h 1m