Ellie Gordon, founder of Behaivior, discussed the company's AI-driven behavioral health technology and wearables aimed at crisis aversion and mental health support. Behaivior's platform, which includes a wearable device and mobile app, uses machine learning to predict and prevent health crises, improve patient outcomes, and enhance staff retention.

Gordon emphasized the high relapse rates in substance use disorders, especially with fentanyl-laced drugs, and highlighted the need for personalized care. She shared her motivation, rooted in personal experiences and a desire to help others, and discussed the challenges female entrepreneurs face, particularly in the health tech space.