Comprehensive Search and SEO Strategies plus Google’s algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016 as Kristen Matelski speaks with Personas Expert and Founder of iPullRank Michael King at the Dallas Digital Summit 2015.

One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.