Podcast
100+ episodes
Shopping for the best ecommerce tips and tricks? Looking for better ways to push your product out of your online store? Well, watch your shopping cart overflow. Because you have found the Ecom Experts. The Ecom Experts will show you what you need to know to be a successful selling online. Learn their search marketing strategies, their web marketing wisdom and their calculated conversion measures.
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14th Oct 2014Freeing Your Time By Selling Smarter and Using Virtual AssistantsBrandon Dupsky, an eCommerce trailblazer with over 16 years’ experience originally building one of the largest companies selling on eBay back in the very early days. He’s won awards such as eCommerce50m
7th Oct 2014Partnering with Bloggers to Promote Your Online StorePartnering with Bloggers to Promote Your Online Store as Shawna follows up on a previous episode where she discussed How to Engage Bloggers to sell more of your products. We learn more about the34m
23rd Sep 2014Ecom Chicago Conference and Shipping FAQsTalking about the upcoming Ecom Chicago Conference and Shipping FAQs as Shawna welcomes back Mark Le Vine from Bubblefast. Plus, they go through a lot of shipping FAQs including when to offer free51m
16th Sep 2014Engaging Bloggers to Sell Products For YouEngaging Bloggers to Sell Products For You as Shawna welcomes Carolyn Kmet who is the Chief Marketing Officer for All Inclusive Marketing. Learn why should retailers work with bloggers? What role do40m
29th Apr 2014Creating a Spring Cleaning Checklist For Your Website!Does Your Website Need a Little Spring Cleaning? April is here and we are so happy that winter is GONE! Now is usually the time we start doing a little spring cleaning. We open the26m
15th Apr 2014Google Analytics for Your Yahoo StoreGoogle Analytics for Your Yahoo Store as Google Analytics can be extremely intimidating. Its a bunch of numbers that are meaningless unless you know what to look for. Let us help you50m
9th Apr 2014Basics to Getting More Sales and Traffic to Your SiteBasics to Getting More Sales and Traffic to Your Site, from understanding html and css, to site testing to giving users a better overall user experience, Shawna offers some answers on SEO, usability,44m
26th Mar 2014How to Increase your Store Revenue with Email MarketingHow to Increase your Store Revenue with Email Marketing. Shawna welcomes John McIntyre who is best known as The Autoresponder Guy! He helps eCommerce Store Owners increase their sales45m
12th Mar 2014Frequently Asked ECommerce QuestionsShawna answers some Frequently Asked ECommerce Questions, as she gives us her background on how she has gathered information throughout the years to help herself and others48m
14th Jan 2014Tools For Getting More Done in Less TimeFind ways to help you get more done in less time as Shawna and Rene offer ways to work on helping you work smarter and not harder. Discover some tools that will help you get more done in51m
8th Jan 2014New Year – New Ecommerce ResolutionsDetermining Resolutions for YOUR Business It's a new year. It's a fresh start. We have our personal resolutions in hand but, what about for your business? It's time to look back at the50m
27th Nov 201315 Quick and Easy Tips For Increasing Sales This Holiday Season15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your47m
20th Nov 2013Ecommerce Site Conversions and Providing a Holiday Conversion ChecklistEcommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in49m
6th Nov 2013Conversion Tips You Can Use Right Away To Help You with Your SalesShawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales. With the holiday season upon us, they follow up from their discussion from last week to help you48m
29th Oct 2013Google Has Gone Dark – No More Keyword Data! Best Methods for Getting Not ProvidGoogle Has Gone Dark - No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 154m
22nd Oct 2013Will Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect YourWill Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know,53m
8th Oct 2013Create More Content In Less Time with Michelle Chance-SangthongCreate More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important49m
1st Oct 2013Google Releases New Search Formula That Causes Major ChangesGoogle Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results - HUGE changes. It is estimated that over 9054m
25th Sep 2013Category Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-EntrepreneursCategory Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal48m
10th Sep 2013Secrets to Natural Website Conversions with Kim Krause Berg of Internet MarketinTalking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five53m
3rd Sep 2013How does Voice-Based Marketing Automation Fit into E-Commerce?How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone40m
21st Aug 2013Ratings and Reviews = Conversions and Rankings?Ratings and Reviews = Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any43m
13th Aug 2013How Landing Pages Work for EcommerceLearn How Landing Pages Work for Ecommerce as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers31m
6th Aug 2013Talking 10 Tips for Building Your Brands Authority: Part 2Part 2 of Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.4m
30th Jul 2013Talking 10 Tips for Building Your Brand Authority: Part OneTalking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of4m
23rd Jul 2013Another Google Panda Update? Did your Website Get Hit?Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?52m
16th Jul 2013Google Product Listing Ads: Everything You Need to KnowDiscussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google41m
2nd Jul 2013Writing Awesome Content: Put Most Important Info First and UpfrontLooking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help51m
28th May 2013Google Update Penguin 2.0 Spam-FightingGoogle Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the52m
21st May 2013Selling to Women – The Secret for Getting More Sales?Selling to Women - The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That's a huge number! Join us as we learn more about32m
14th May 2013Google Warns Big Updates Are on the WayMatt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene48m
7th May 2013Ecom Merchants Reaction to Online Sales Tax Bill Passing US SenateEcom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online41m
30th Apr 2013Ecommerce Search Engine OptimizationShawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to51m
23rd Apr 2013Kick Ass Social Commerce for EntrepreneursKick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book47m
16th Apr 2013Increase Sales with Affiliate Marketing ; How Affiliates Can Help You Increase SIncrease Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference,36m
9th Apr 2013Search Issues Anyone in eCommerce Should Know About: PageRank, Canonical Tags anSearch Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for37m
3rd Apr 2013Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants?Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants? Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus,51m
11th Sep 2012Big Changes at Google ShoppingBig Changes at Google Shopping as we learn all about the changes to Google Shopping with Shailesh Humbad from Aten Software. Google has recently changed Google Shopping so that e-commerce companies35m
31st Jul 2012Bacon Freaks Website Brings Home The BaconFrom Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.41m
24th Jul 2012The Interviewer Becomes the IntervieweeThe Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website.43m
17th Jul 2012Creating a Successful Online Store with John Lawson AKA @ColderIceLearn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small43m
10th Jul 2012What Does it Take to Run a Successful Online Store?What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome?53m
26th Jun 2012Can Video Really Help Sell More Products?Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based42m
22nd May 2012Sales Down? 5 Tips to Help You Increase SalesSales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.44m
15th May 2012Finance and Taxes 101 for eCommerce Site OwnersTalking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.32m
8th May 2012Google Penguin and Panda Updates and 52 Changes That Affect Search ResultsMore on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link29m
1st May 2012Google Penguin Update, Negative SEO, and Link WarningsGoogle Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.39m
24th Apr 2012How Much Would You Save if Someone Else Did Your Shipping?How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.53m
17th Apr 2012Are You Using LinkedIn to Build Your Business?Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations30m
10th Apr 2012Storage Locker Auctions for Fun and ProfitShawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about?30m
3rd Apr 2012Behavioral TargetingShawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.37m
27th Mar 2012Social SEO Strategies; Combating Content Theft; Ways for Writing Great ContentSocial SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.53m
13th Mar 2012The Power of Habits – Are They Destroying Your Business?The Power of Habits - Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis37m
6th Mar 2012SmartSourcing: Identifying and Selecting Products That Sell!SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products38m
28th Feb 2012Google Panda 3.3 UpdatesGoogle Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.28m
21st Feb 2012Fallacy of Facebook CommerceThe Fallacy of F-Commerce or Facebook Commerce as Shawna talks with John Lawson aka ColderIce.33m
14th Feb 2012Fulfillment by Amazon ExplainedWhat is Fulfillment by Amazon? How much does it cost? Can you have Amazon ship one item or do they have to ship 100 items? How do you get started? Ecommerce teacher, trainer and coach Kat Simpson52m
7th Feb 2012Retail Arbitrage and FBA: Fulfilled By AmazonWhat exactly is Retail Arbitrage? Chris Green explains the Retail Arbitrage business model.50m
13th Dec 2011How To Get Last Minute Shoppers Using Social Media?Shawna and Rene offer ways how To Get Last Minute Shoppers Using Social Media. They offer tips on using Facebook and Twitter to get more sales, plus tools you can use to make the job easier.48m
6th Dec 2011Listener Submitted SEO Site ReviewsListener Submitted SEO Site Reviews to help your website rank higher in the search engines, find keywords are you missing out on, discovering page factors that might be hurting or helping your44m
6th Dec 2011How To Ecommerce Questions AnsweredSome of these questions include: How do I create a link using HTML? How do I create an image using HTML? How do I embed a YouTube Video? We have also had some specific questions about Yahoo Stores48m
29th Nov 2011Cyber Monday Chat and SEO Site ReviewsTake a break from Cyber Monday as Shawna and Rene go through some submitted site reviews to analyze SEO. Sites on making your own beer and wine, fundraising and childrens apparel are featured.50m
8th Nov 2011PPC Tips for the HolidaysPPC Tips for the Holidays with Joe Kerschbaum from Clix Marketing as we learn PPC tips you need to know for the upcoming holiday season including:When in the typical time frame for the online41m
31st Oct 2011Top 5 Conversion Tips in Time For the HolidaysTop 5 Conversion Tips just in time for the holidays as Shawna goes through some basic things that can be easy to overlook while you are getting your ecommerce site ready for the holiday shopping21m
25th Oct 20112011 Holiday Shipping Survival Guide2011 Holiday Shipping Survival Guide as Eric Nash from Stamps.com comes on to discuss Tips for Holiday Shipping, Free Shipping Promotions, How to improve customer communication plus Important50m
18th Oct 2011How to Integrate Amazon into Your Business ModelWhether you are an established merchant or just getting started online, Amazon offers sales opportunities and access to customers you won't find anywhere else. Lisa Suttora, founder of47m
3rd Oct 2011Why You Need Data FeedsShawna has guest, Shailesh Humbad of Aten Software on to talk about the importance of data feeds, why you need one, why to keep them as up to date as possible, and who to talk to about creating one.37m
19th Sep 2011SEO Site Reviews: Dogs, DVDs and GlassShawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer,52m
12th Sep 2011SEO Site Reviews; SEO Tools Diagnosing Google Panda ProblemsInspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank54m
8th Aug 2011Ecommerce BloggingTalking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog.32m
1st Aug 2011Shipping Questions AnsweredAll of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies,29m
26th Jul 2011Site Reviews and Ecommerce QuestionsShawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more.52m
19th Jul 2011How to Use Social Media to Increase Sales and TrafficLearn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools57m
24th May 2011Yahoo Store Updates; Facebook Likes Are Good For SitesRene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites30m
17th May 2011Ecommerce Q and A: Time Management, Creativity, Credit Card ProcessingTime Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of47m
9th May 2011Guidance on How to Build a High Quality WebsiteGoogle released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online53m
2nd May 20115 Ways to Double Your SalesShawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.52m
19th Apr 2011Small Changes Create Big ResultsShawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.54m
5th Apr 201110 Most Important Questions About BloggingShawna gives us the 10 Most Important Questions About Blogging with Paul O' Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you53m
29th Mar 2011Immediate Increase in Sales and Page ViewsShawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can54m
22nd Mar 2011How to Succeed at Being Your Own BossShawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what52m
15th Mar 2011Google Farmer Update and 5 Ways to Avoid Google Slap DownsShawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs.55m
22nd Feb 2011New Life Event Pre-PartyShawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill.
15th Feb 2011Why Ebiz Fails… and What to Do About It?Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks53m
8th Feb 2011Biggest SEO Mistakes Online Retailers MakeShawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell.57m
1st Feb 2011Google Changes Focus on Content FarmsGoogle Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google55m
25th Jan 2011Online Store Owners, Worried About Tax Time?Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!40m
10th Jan 2011Save Money on Credit Card Processing FeesLearn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant.31m
14th Dec 2010The 2 Million Dollar Christmas IdeaAnita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.33m
7th Dec 2010Holiday Shipping Deadlines and Free Shipping StatisticsHoliday Shipping Deadlines and Free Shipping Statistics are discussed with Eric Nash, Director of Online Marketing for Stamps.com34m
30th Nov 2010Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber MondayEcommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.54m
23rd Nov 2010Social Ecommerce and Last Minute Holiday Conversion TipsSocial Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.39m
16th Nov 2010Importance of Setting Proper KPIs and GoalsImportance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying48m
2nd Nov 2010Trust Seals and Security with Ecommerce Evangelist Bob AngusTrust Seals and Security with Ecommerce Evangelist Bob Angus from VeriSign, who discusses how Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep42m
25th Oct 2010Ecommerce Q and A: Book Promotion, Quilting Ideas and Medical SuppliesEcommerce Q and A on Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.52m
19th Oct 2010Are Your Products Ready For Group Buying?Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it37m
12th Oct 2010How Your Local Directory Listings Can Rank Better in Google?Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.38m
5th Oct 2010Viral Marketing with Matt SiltalaShawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful34m
28th Sep 2010Ecommerce Q and A: Exotic Fruits and Sterling Silver JewelryShawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.51m
21st Sep 2010How Does Google Instant Affect Your Traffic and Sales?Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.53m