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<p>Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.</p>

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Take a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from their points of view of web marketers Jim Hedger and Dave Davies on the series premiere of

Ecosystem of the Internet (Debut Episode)

Jim and Dave discuss Facebook and Google in a showdown, an ad:Tech Preview and an interview with search engine patent guru Bill Slawski from Key Relevance to talk about Google and how they look at

Google value of links

Facebook and social networking ads and how they are made and marketed Gerardo Capiel, Founder and CEO of Gydget, whose company specializes in Its core product, gydget, a stand-alone, viral web

How Facebook and social networking ads are made and marketed Gerardo Capiel of G

Jim and Dave speak about the European Union Lengthening their probe Into Google's acquisition of DoubleClick, plus interviews with Ken Jurina and Damien Findlay from internet market research and

Ken Jurina and Damien Findlay from Epiar

Social Media is up for discussion with Rebecca Kelley from SEOMoz and Clayton Stark who is the founder of Flock, a social media browser that interacts with popular social networking web services.such

Social Media and Flock

Trellian director of business development Becky Ryan , WebMama CEO Barbara Coll, and PopLabs founder Gene McCubbin are among the guests giving their reviews and commentary on the final day of SES

SES Chicago 2007 Review

Abe Mezrich of DidIt Search speaks about the companys plans for an in house university called DidItU and gives his take on the future of Yahoo and search marketing in general for the new year.Support

Search Engine Marketing in the New Year

Andrew Goodman discusses in an exclusive interivew the PageZero announcement on the inclusion of SEO services to what is a highly lucrative PPC business.Support this podcast at —

PageZero SEM – SEO Services

Technical Services Manager at Metamend Jade Carter, discusses his role with Metamend, plus what his take is on the potential increased use of web analytics in 2008.Support this podcast at —

Web Analytics in 2008

White label SEO John Carcutt from Applied SEO explains how he is providing opportunites for SEO services and even setting up meetings for those who need help and who want to learn SEOSupport this

SEO Meetups

Ken McGaffin from WordTracker, Richard Stokes from AdGooroo.com and Curtis Dueck from Epiar discuss keyword research in the first part of a ten part series on SEOSupport this podcast at —

Keyword Research

Ross Dunn from Stepforth describes competitive analysis and how deconstructing online marketing strategy help SEOs discover how well their competitors are doing, plus Andres Galdames of ClickTracks

Competitive Analysis

Daryl Quenet of Beanstalk discusses site structure including Valid Markup and Cascading Style Sheets, Website Templating, Search Engine Friendly URLs, Dynamic Websites and Duplicate Content and

Site Structure

Content optimization, and how it is a commitment to developing and deploying great pages, document and site content for SEOs, with Jade Carter and Alex Hlinski of MetamendSupport this podcast at —

Content Optimization

SEOMoz campaign coordinator Scott Willoughby fills us in on their Popular Tools launch announcement made at SMX West, plus Jeff Quipp from SearchEnginePeople discuss his blog post on establishing

SEO Moz Launches Popular Tools

Jim and Dave speak with Debra Mastaler who wrote a Semmy winning article on link building, where she offer tip and resources to those who need help gaining more traffic.Support this podcast at —

Link Building

Part six of the ongoing ten part series on SEO on social media, and Li Evans from KeyRelevance tells us about implementing social media strategies and the AOL Acquisition of Bebo.Support this podcast

Implementing social media strategies

Jim is interviewed by CBC for a story on a Canadian city using Google Earth for city services plus he reflects back on SES New York and gives his thoughts on the parties held by Microsoft,

Canadian City uses Google Earth – Jim Hedger is interviewed by CBC

PPC is the next topic in this ten-part SEO series as Jim and Dave speak to Emily Spence of Enquisite about keyword research, setting up your PPC campaign and setting it up in conjunction with an

PPC Campaigns

Andres Galdames of ClickTracks discusses statistics analysis including Improving Your Site Health in order to improve your site ranking, plus the importance of rank to a companys bottom line.Support

Statistics Analysis

Enquiros Rick Tobin and Gord Hotchkiss disucss conversion optimization including Barrier Scanning in Websites, pushing scan patterns and clearing navigation paths.Support this podcast at —

Conversion Optimization

Sustaining Search Rankings and Increasing Site Conversions is the final part of the ten part series on SEO featured on WebProNews, plus Post SEO where SEO and SEM Become Website MarketingSupport this

Sustaining Search Rankings and Increasing Site Conversions

SEOMoz general counsel Sarah Bird discusses the SEO Trademark issue,on the last of filing complaints with the US Patent and Trademark Office, plus Ryah Shertobitoff of Panda Software talks about

The SEO Trademark is hitting its filing deadline – SEOMoz general counsel Sarah

Jim and Dave discuss how the major search engines are catering to their clients doing paid search, and how Yahoo, Microsoft and Google work with clients to monetize in quality score ad score,

Monetizing Paid Search

Following a recent crisis following a fire that destroyed the Metamend offices, Murray Owen and David Howell discuss how their company initiated their reputation management and we discover its

Reputation Management Importance

Billionaire investor Carl Icahn makes a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft, .plus Jim and Dave speak to several winners of the Google Anita Borg

Yahoo & Microsoft Talks Might Reignite

Jim and Dave discuss a PC World article on the Top 10 Google Product Failures, the return of SEO Rockstars to WebmasterRadio.FM, plus the launch of the Microsoft Live Search Cashback programSupport

Google Product Failures

Talking Googlebot and the Invisible Web with former Ask.com executive and currently Resource Shelf chief librarian Gary Price who talks about the aftermath of the Ask.com layoffs and the changes that

Aftermath of Ask Layoffs

Former Wikipedia admins Lise Broer:AKA Durova & David Shankbone about why they were let go due to claims of harrassment, plus David discusses his Brooklyn Rail post called Nobodys Safe in Cyberspace

Internet Bullying victims & Former Wikipedia admins Lise Broer:AKA Durova & Davi

Talking about the State of Search Marketing in Canada as Jim Hedger recaps SES Toronto 2008 where the show is dying down, plus the issues Epiar is facing scheduling SEM Canada and Jim tells us about

State of Search Marketing in Canada

Christopher Wolf , who chairs the Internet law practice group at Proskauer Rose LLP & co chairs the public policy advocacy group Hands Off the Internet gives his take on the Net Neutrality Debate,

Net Neutrality Debate

Discussing the Pros and Cons Cons of Net Neutrality with Craig Aaron from The SavetheInternet.com Coalition which urges Congress to preserve Network Neutrality, the First Amendment of the

Preserving Net Neutrality

Clix Marketing head David Szediscusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director

Quality Score Factors

Edward Lewis of SEO Consultants discusses Sphinn Sphamm, because of the current pace of Sphinn, he thinks they are doing more harm to themselves, their community members aka the real Sphinners and

Sphinn Sphamm

Chris O'Brien of the San Jose Mercury News gives us the inside story on Yahoo situation , and the current Google/ Yahoo ad deal, and Cindy Krum of Blue Moon Works reports from SMX Local and

Google Yahoo Ad Deal Inside Story

Talking Online Video as Jim Flynn tells us about EZTakes, including its viewers, scalability issues, Revenue models, advertising, resale opportunities for webmasters and how it benefits ad producers

Talking Online Video

Talking about A More Neutral Net with Timothy Carr from FreePress and SaveTheInternet.com discusses the Pro Net Neutrality side of the debate, plus a post Search Engine Strategies San Jose wrap

A More Neutral Net

Cindy Krum of Blue Moon Works, discusses her thoughts about Google Chrome & the Future of Mobile Search, including her comments at the SES San Jose 2008 panel Death of dotMobiSupport this podcast at

Google Chrome & Future of Mobile Search

In House SEO and SEM Training experts Jessica Bowman and Kristine Scachinger discuss their work offering In House SEO and SEM training sessions, plus we hear issues they come across such as

In House SEO and SEM

Jim and Dave discuss how the economy is affecting the internet, plus Aaron Faulkerson, tells us about a free open source wiki and application platform MindTouch Deki, and how his companys products

The Web in a Struggling Economy

Patrick Sexton of WeBuildPages and Michael Gray aka graywolf discuss the latest Google updates including the ongoing dynamic vs static urls post on the Google Webmaster Central blog, plus their plans

Dynamic URLs vs Static URLs Opinion

Eric J. Savitz, west coast editor for Barrons.com joins Jim and Dave to examine the federal bailout package and how current economic conditions effect the tech world. Eric has covered the business

Tech World Effect from Federal Bailout

Recap of SMX East 2008, with news on the Linkscape tool launch by SEOMoz, plus news on several SEOs joining new companies plus afterthoughts following the after hour functions like the IM charity

SMX East 2008 Recap

More additions at WeBuildPages, Yahoo news, Big Watah, and a ScarySEO preview with organizer Dave Snyder who fills us in on sessions, after hour functions, charity events and how the miniconference

Scary SEO preview with organizer Dave Snyder

Jim Hedger announces that he is joining the staff of WebmasterRadio.FM, plus discussion on a blog post by Danny Sullivan on how he is a real American now matter what John McCain says, plus a Michael

Jim Hedger Joins WebmasterRadio.FM

Shuman Ghosemajumder discusses Google Paid Click Quality, plus some of the smart techniques and general mistakes used & made by webmasters, plus how Googles new Alpha fighter jet could help with the

Google Paid Click Quality

Richard Stokes from AdGooRoo discusses Keyword Research, plus PPC Rockstars host David Szetela shares the success of his podcast and what kind of marketing strategies have contributed best to the

Keyword Research & How the Top 3% of Search Advertisers Dominate Google AdWords

Laura Callow of SEMCanada tells us about her 10-part survey of the search and Internet marketing industry, plus Jim speaks with Facebook Director of Monetization Tim Kendall speaks on how Facebook

Search & Internet Marketing Survey Results with Laura Callow of SEMCanada , plus

Rank Mobile founder Cindy Krum guests hosts with Jim as they preview SES Chicago 2008, plus SEMPO and their appearance at the NASDAQ Opening Bell on December 1st as part of Cyber MondaySupport this

Cyber Monday with SEMPO and their appearance at the NASDAQ Opening Bell, plus a

Pet Deli owner Murray Galbraith tells us about being on the CBC TV Program Dragons Den pitching to venture capitalists his gourmet pet food and how he used experience to create a website to campaign

Venture Capitalists and Gourmet Pet Food

Jim and Dave run down the Top Search Stories of 2008, including the proposed deal with Microsoft and Yahoo and the fallout from the failed merger including layoffs, stock drop and the resgination of

Usability SEO

Power Seller David Stotts discusses issues surrounding eBaySupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

eBay Power Sellers Confidence

Attorney Michael Blacksburg, who represented Christopher Nordberg in a Yelp Complaint LawsuitSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

Yelp Complaint Lawsuit + Cut&Paste Digital Design Contest

Google Forces Time Warners Hand, Bill Gates lets loose mosquitoes on tech conference bloodsuckers and guest, Landing Page Optimization expert Tim AshSupport this podcast at —

Google Forces Time Warners Hand

eBay throws down the hammer and it's affecting several small businesses.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

Angry eBay Affiliates and SMX Review

Facebook Terms and Conditions Protest with Julius Harper, founder of the protest group Facebook Owns YouSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

Facebook Terms and Conditions Protest

The new WebmasterRadio.FM Website is launchedSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

New WebmasterRadio.FM Website

Carlos Del Rio aka Inflatemouse discusses user driven changeSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

User Driven Change

Senior Product Manager for Webmaster & SEO tools for Microsoft Live Search, Ani Babaian discusses her book, IT Girl's Guide to becoming an Excel Diva. Later in the show, Jim speaks with Lee Roberts,

Excelling in Microsoft Excel + Merchant Metrix Shopping Cart

Jim and Dave speak with Robert Muise from 3dcart.com about serving the ecommerce market.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

eCommerce and Shopping Cart Marketing

SEO Training at SES New York 2009 with the Bruce Clay teamSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

SEO Training at SES New York 2009

Jim and Dave speak to Steve Plunkett and Chris Winfield, who give us an inside look at IM Spring Break.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

Inside IM Spring Break

The Twitter MadMen supporting characters cast on their work on Twitter, the metaverse and everything.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

MadMen TV Show on Twitter

Rand Fishkin of SEOMoz discusses his Professional's Guide to Link Building.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

Link Building Guide

Jim and Dave discuss more job cuts at Yahoo and Jim critiques an interview with Twitter founders Evan Williams and Biz StoneSupport this podcast at —

Yahoo Cuts and Twitter Interviewed

Cyber Security in a Time of Conflict and Conflickr with Sean Paul Correll of Panda Security.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

Cyber Security and Conflickr

Aunesty Jansen joins us to discuss Affiliate Convention 2009.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

Affiliate Convention 2009 Preview

Jim and Dave discuss the recent Google Service Outage in Washington DC.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &

Google Service Outage in Washington DC

Google Described as Organized Crime in the recent blog post by Eric Lander entitled "Google: The Internetâ€™s Organized Crime Family". Jim and Dave analyze the post from their applications to their

Google Described as Organized Crime

Jim Hedger speaks with members of SEMPO's Emerging Technologies Committee.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy

SEMPO Emerging Technologies

Dave Davies returns from SMX Advanced 2009 and recaps the tradeshow including the comments that Google Engineer Matt Cutts on no follow and PR SculptingSupport this podcast at —

SMX Advanced 2009 Recap

Jim and Dave discuss the break down of Twitter, SES Toronto, and an article Dave wrote.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

The Coming Tweet-pocalypse

Jim reflects and recaps on Affiliate Convention 2009 in Denver, including his take on the Black Hat White Hat SEO panel, the keynotes and the need for more Tim Ash Landing Page Optimization

Affiliate Convention 2009 Recap

Bing's Senior Program Manager Lead Nathan Buggia and Principal Group Program Manager Rajesh Srivastava profiles the new search engine.Support this podcast at —

Bing Search Engine Profiled

Jim and Dave discuss the announcement of the new Google Chrome Operating System and how the battle between Google and Microsoft is about to get extremely existential and more interesting than

Google Chrome Operating System

Jim interviews Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group, and she previews her upcoming SES San Jose 2009 Keynote presentation entitled How to Prepare for the Future of

Preparing for the Future of Search

A Discussion on a recent SEM Synergy episode on Optimizing for Real Time Search, plus news on Zappos absorbed by Amazon in an all stock transaction. Jim and Dave also discuss Customer Service Heroes

Optimizing for Real Time Search

Jim and Dave take a look at the various sectors immediately (or very soon to be) affected by the new-born beast known as BingYa!Support this podcast at —

The Benefits of BingYa!-The Microsoft Yahoo Search Deal

Jim and Dave discuss Microsoft Bing and their decision for a viral ad based on a jingle called Bing Goes the Internet by Jonathan Mann. Plus, we learn what WebmasterRadio.FM has in store for when

Bing-vertising

#iranelection and #gr88 US Twitter organizer Kristine Schachinger discusses how the social networking tool Twitter allowed people to report on events in Iran during the election protests and media

Greenwave Revolution on Twitter

Jim is joined by Shannon Poole of ConferenceCalendar.com to discuss news that included Google AdWords Requirements for third-party ad serving, the Lochness Monster on Google Maps , and SEOMoz's

Google Adwords Third Party Ad Serving

Jim goes into rant mode over a blog post by Andy Beal on Marketing Pilgrim.com titled speculating Why the US Government Might Take Control of Twitter.Support this podcast at —

Twitter Under Government Control Speculation

Search Ads and Banner Ads: A Powerful One-Two Punch is the name of a white paper put together by Justin Baker from AdReady. He goes through his comments on banner advertising and search.Support this

Search Ads and Banner Ads

Jim and Dave discuss reports that eBay and Skypes new investors are in violation of copyright law and are seeking damages that could total more than 75 million dollars for each day they operate

Skype Lawsuit Complications

Jim and Dave discusses FCC Chairman Julius Genachowski announcing his full support behind the principles of Net Neutrality, plus tells us about how he got Twitter hacked.Support this podcast at —

FCC Backs Net Neutrality

Eli Goodman of comScore fills us in on the 217 page Internet Statistics Compendium. Also on the program is Econsultancy Research Director Linus Gregoriadis.Support this podcast at —

Internet Statistics Compendium

The Federal Trade Commission announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. Jim

FTC says Bloggers Must Give Full Disclosure

Ask.com announces its latest offering which is tied-up with its search engine called Ask Deals. Jim and Dave comment on a newly released commercial. Plus, a Major Mea Culpa Manifested in Yahoo Class

Ask Deals from Ask.com and Yahoo Class Action Settlement

Learn about the news coming out following the release of the new Windows 7 Operating System. Plus, Jim and Dave speak with Brian Smith from SingleFeed about shopping engines.Support this podcast at —

Windows 7 Release and Shopping Engines

Google GPS app for Android 2.0 releasedâ€Ž, Barry Diller, chief executive of IAC/InterActiveCorp., says that his company is open to a consolidating transaction in Internet search, and Yahoo pulls the

Yahoo Geocities RIP

Dave Davies talks with Jim Hedger who recaps AdTech NY 2009. Highlights include Google Dashboard, the XY7.com NoBull party, Google Bugle and common complications of working abroad at

AdTech New York 2009 Recap

Jim breaks down the the Affiliate Convention Los Angeles 2009 speaker list and agenda, plus he and Dave reflect on a blog post by Danny Sullivan marking a 10 year milestone for hosting and organizing

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