Podcast
55 episodes
Discover the keys to success in your internet marketing, overcome the trials and tribulations of the past and let Marketing Nirvana revolutionalize your revenue stream and ROI.
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16th Feb 20152014 PPC Changes Examined with Joe KerschbaumMidwest Account Director of 3Q DigitalJoe Kerschbaumtalks about some of his favorite changes in the PPC space. Joe discusses the big changes in the retail space from PLA or Product Listing Ads to34m
2nd Feb 2015Navigating the 2014 PPC Changes with Joe KerschbaumJoe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout34m
19th Jan 2015SEO Strategies and Working Around Google Algorithm UpdatesSEO and sportfishing experts Todd Mallicoat and Charles Ellis are back discussingSEO Strategies,as well asthe challenges coming from the Google Panda, Penguin and Hummingbird algorithm updates.32m
5th Jan 2015Navigating the Latest Google Algorithm Updates and Charting Your SEO StrategyNavigatingthe latest Google Algorithm Updates,what you should be thinking about and what kind ofSEO Strategies you should implementingas Brad welcome a couple of SEO and sportsfishing experts,Todd33m
16th Dec 2014Why You Should Use Bing Ads Part 2Looking at some of the Advanced features of the Bing Ads platform are looked at as Brad welcomes back Bing Ads Evangelist John Gagnon. John returns to followup his part 1 discussion35m
1st Dec 2014Why You Should Use Bing Ads Part 1LearnWhy You Should Use Bing Adsas Brad welcomes Bing Ads Evangelist John Gagnon in a two-part interview about why it is different that other ad platforms and what you need to get started using Bing31m
17th Nov 2014Local Marketing Challenges: Single Location to Multi-Location VisibilityLocal Marketing Challenges: Single Location to Multi-Location Visibility as Brad welcomes back Mike Blumenthal, the co-founder of LocalU and Founding Partner for GetFiveStars.35m
3rd Nov 2014?Challenges Surrounding Local Advertising and Marketing with Mike Blumenthal?Challenges Surrounding Local Advertising and Marketing as Mike Blumenthal, the Founding Partner at GetFiveStars.com, helps us to navigate through the challenges.32m
20th Oct 2014Exploring the Possibilities of Personal Branding with Mel CarsonPersonal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. Brad welcomes back Mel36m
6th Oct 2014Personal Branding with Mel CarsonTalking Personal Branding as Brad speaks with Former Microsoft Advertising Evangelist Mel Carson. Mel left Microsoft in 2012 to start Delightful Communications, which helps businesses and executives32m
22nd Sep 2014What You Need to Know to Get Started with RLSAsDiscover What You Need to Know to Get Started with RLSAs as Brad continues his conversation with Rebekah Schelfhout, the Group Head of Search, and Alistair Dent, the Director of Paid Media, from37m
8th Sep 2014Retargeting and Remarketing Lists for Search Ads (RLSA)Talking Retargeting and Remarketing Lists for Search Ads (RLSA) as Brad speaks with Alistair Dent, the Director of Paid Media at Periscopix and Rebekah Schelfhout, the Group Head of Search at32m
18th Aug 2014Growing The Paid Search Community and Engaging InfluencersGrowing The Paid Search Community and Engaging Influencers as Brad continues his conversation with Matthew Umbro, the Founder of PPCChat. Matthew discusses how he has worked to bring the paid search40m
4th Aug 2014Social Networking with the Paid Search Industry ExaminedSocial Networking with the Paid Search Industry is examined with Matthew Umbro, the Founder of PPCChat. PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers38m
7th Jul 2014Bing Rollout of Bid Modifiers: How to Plan For The RolloutRecently Bing announced they are going to roll out bid modifiers for devices such as AdWords hash removal devices.With thiscompatibility with AdWords enhanced campaigns,willenable advertisers on Bing34m
2nd Jun 2014How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mike ColellaHow You Should Be DoingCompetitve Analysis and Competitive Intellgience asMike Colella, founder ofAdbeat, whotalks to Bradabout using competitive intelligence in advertising as an advantage for your37m
5th May 2014Getting Strategic With You, The Client and The Search EngineGetting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation withMatt Van Wagner, the president of FindMeFaster, a regular conference speaker,37m
8th Apr 2014Entertaining and Educational PPC Stories with Matt Van WagnerBrad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They34m
3rd Mar 2014More Retargeting and Remarketing for ROIMore Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan are back discussing ways of using remarketing to get a return on your overall investment from your39m
3rd Feb 2014Retargeting and Remarketing for ROI Part 1Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan discuss ways of using remarketing to get a return on your overall investment from your spend.33m
6th Jan 2014Ad Rank Changes and Detailed Quality Score Information with Fred VallaeysAd Rank Changes and Detailed Quality Score Information with Fred Vallaeys, Former Google Adwords Evangelist, Founder of Top Tier Marketing and Optmyzr. Fredhelps clarify the changes and give some43m
2nd Dec 2013Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa RaehMobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and principal strategist at Big Click Co. Lisa36m
4th Nov 2013Google AdWords Flexible Bid Strategies with John LeeTalking AdWords Flexible Bid Strategies as Braddigs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google with John Lee (Managing Director at Clix37m
7th Oct 2013Adapting to the Overhaul of Google Adwords Enhanced CampaignsAdapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.36m
3rd Sep 2013All About AdWords Quality Score with Fred VallaeysQuality Score is one of a PPC marketers favorite, and most confusing, conversations. While this number is highly important, determining how to diagnose your quality scores and improve them can be34m
1st Jul 2013Building a New Marketing Agency: From Pricing to PitfallsLearn what to do when you decide to open a new marketing agency from pricing to possible pitfalls to what you can do get and keep clientele with PPC Rockstar David Szetela.33m
3rd Jun 2013How to Get Started Working with Bing AdsHow to Get Started Working with Bing Ads with Bing Ads Evangelist John Gagnon. John explains why we should use Bing, what kind of growth their query share is getting, and how Bing users spend more.31m
6th May 2013Off Page SEO Factors: Social Signals, Links and PageRankOff Page SEO Factors: Social Signals, Links and PageRank to help drive organic search traffic to your site as Brad welcomes back Todd Malicoat, Online Marketing Consultant at Stuntdubl.com.37m
1st Apr 2013Fishing Out On-Page SEO Factors with Captain Todd MalicoatTalking On-Page SEO Factors from meta tags, title tags, keywords, PageRank and more with Captain Todd Malicoat, Online Marketing Consultant at Stuntdubl.com35m
4th Mar 2013Breaking Down Google Adwords Enhanced CampaignsBreaking Down Google Adwords Enhanced Campaigns and segmentation from a geographic, mobile, and display perspective with Melissa Mackey, Search Supervisor at gyro and author of the Searching Beyond34m
7th Jan 2013Topic Targeting; Using Pinterest for Targeting; Ways of Targeting Besides KeywordsTopic Targeting, Using Pinterest for Targeting and Other Ways of Targeting Besides Keywords as Brad continues his discussion with with renowned PPC Online Advertising author, speaker and expert David42m
3rd Dec 2012Analyzing the Evolving Google Display Network with David SzetelaBrad talks Analyzing the Evolving Google Display Network with renowned PPC Online Advertising author, speaker and expert David Szetela. They discuss keyword level data in display impressions, ad41m
5th Nov 2012Managing Paid Search Accounts In-HouseManaging Paid Search Accounts In-House to maintain project management and a strong client-consultant relationship as Brad speaks with in-house SEO/PPC/PR/Social professional, Purna Virji,the Online35m
1st Nov 2012The Conversion Optimization Equation with Brian MasseyTalking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization,34m
10th Sep 2012Learn How to Audit Your PPC Account with Joe KerschbaumLearn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.37m
6th Aug 2012Google Product Search Changes Everything You Need to KnowDiscussing Google Product Search Changes Everything You Need to Know as Brad speaks to with Rimm Kaufman Group Vice President of PPC Matthew Mierzejewski and Product Manager for Comparison Shopping36m
9th Jul 2012Facebook Landing Pages with SEM and PPC Strategy Consultant Lisa RaehslerLearn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler. If you are not sure what to do with your Facebook landing pages and goals, then tune in.16m
4th Jun 2012AdWords Keyword Structures with Mike NelsonBrad discusses AdWords Keyword Structures with Mike Nelson, Senior SEM Manager at PPC Associates. They talk about Importance of account structure, major considerations when creating a structure, the32m
14th May 2012Local Marketing with Mike BlumenthalBrad discusses Local Marketing with Local Search and Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies37m
2nd Apr 2012Bid Management with James ZolmanShould you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt31m
28th Mar 2012YouTube Marketing TipsBrad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.50s
6th Feb 2012How to Track Phone CallsWe learn how to track phone calls with David Szetela, the CMO of Call-tracking and analytics software company Bionic Click, whom you may remember from his time at Clix Marketing as well as the30m
9th Jan 2012Content Marketing SolutionsContent Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief33m
5th Dec 2011Using Ad Copy Testing and Multiple AdsBrad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform37m
7th Nov 2011How Google +1 Affects AdWordsLearn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR32m
4th Oct 2011AdWords Search Query Data and WorkflowBrad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.40m
13th Sep 2011Devising Killer Facebook AdsDevising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.8m
1st Aug 2011Quality Score in High ResolutionBrad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and32m
11th Jul 2011PPC Mindmeld, Product Launches and AutorespondersJohn Fox tells us about PPC Mindmeld microconference project, his experience in creating micro conferences and some of the fun stuff, the pitfalls to overcome, and some marketing advice as well as33m
6th Jun 2011Valuable Insights into the Google Display NetworkDisplay Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.Topic targeting allows you to serve ads based upon a topic – no29m
2nd May 2011How to Use AdWords Campaign ExperimentsLearn How to Use AdWords Campaign Experiments and how they can help you out tremendously in your testing with Melissa Mackey, the Online Marketing Manager at Fluency Media, and author of35m
4th Apr 2011Sponsored Search and Keyword AdvertisingSponsored Search and Keyword Advertising with Jim Jansen, Penn State professor and Senior Fellow at Pew Research Center. Jim and Brad walk through some of the research, examine each hypothesis, and35m
14th Mar 2011Ecommerce Management and TacticsLisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a32m
7th Feb 2011Building Businesses Around Testing TrafficLearn about building businesses based around testing traffic, and analyzing the economics of a business with author, speaker, consultant and so-called Wizard of Google AdWords, Perry Marshall.33m
3rd Jan 2011Ad Copywriting and CrowdsourcingHost Brad Geddes welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTRs Director of Writer Development to discuss ad copy writing and how they examine their work via a33m