Podcast
36 episodes
Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
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14th Dec 2015How Companies Can Successfully Go MobileThe next generation of vaporizers has arrived! Vuber vaporizers are blazing the way with unparalleled technology for oil, concentrate or dry flower pens. Providing unsurpassed customer service and29m
7th Dec 2015The Rise of News Aggregation Mobile AppsPeople are turning to news aggregator apps for a curated and personalized experience. But publishers are concerned about losing frontpage readers and control of advertisement placement as31m
30th Nov 2015How to Plan Your Mobile StrategyAn app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one30m
16th Nov 2015Wearable Technology and the Internet of ThingsWearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech on the go, what will this mean for Big Data? Uyen Tieu welcomes34m
9th Nov 2015Is Mainstream Media Dead? Discovering the Future of Content MonetizationIs Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They35m
2nd Nov 2015Mobile Business Apps: Build or Buy?App development is certainly on the rise. The Business category for mobile apps is the most lively and fastestgrowing, with new and diverse apps launching every day for businesses large and small,35m
26th Oct 2015From Comments to ConversationsThere are two seemingly incompatible trends going on in the publishing industry right now. On one hand, there is a number of sites giving up on the idea of “comments”, but on the other, there is33m
19th Oct 2015Evolving Marketing Needs of Mobilefirst CompaniesThere's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone31m
5th Oct 2015Programmatic Media In a Mobile WorldUyen Tieu speaks with Robert Brill, CEO of Brill Media. Uyen asks Robert to enlighten the listeners on some key things to prepare for in the upcoming season. Robert also shares his35m
28th Sep 2015Apple iOS 9, Adblockers and What It Means to PublishersThough the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative but still worth getting. Most of the attention is going to ad33m
28th Sep 2015Mobile Productivity In The WorkplaceThe mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how33m
21st Sep 2015iOS 9 and the Rise of Mobile Content BlockersUyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities. Most of the attention is going to ad blocking, which is now34m
3rd Aug 2015Actionable Analytics in a Mobile WorldTalking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics allows organizations to gain deep, actionable38m
22nd Jun 2015Testing to Optimize ConversionsUyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media34m
22nd Jun 2015Mobile Conversion Optimization, Segmentation and A/B TestingUyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people34m
16th Jun 2015Optimizing Your Business for MobileDiscussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up Product and Growth Marketing at Qualtrics.32m
8th Jun 2015The Value of Partnerships In Mobile with Wade BrownUyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using31m
1st Jun 2015Increasing User Engagement with Julie AskIncreasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments33m
18th May 2015Using Mobile as the Personal Connection With Puneet MehtaFrom Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder32m
11th May 2015Gilad Bechar: Keeping Your App Users EngagedHost Uyen Tieu of Mobile Power and Profit talks to the Founder and CEO of Moburst, Gilad Bechar, about how to keep your users engaged in their mobile apps in the 21st century.34m
4th May 2015Carson Barker: Marketing Your AppHost Uyen Tieu sits down with Carson Barker, Co-Founder of Appspire, to talk about the best ways to market your App for the future of Mobile.29m
27th Apr 2015Social Media and Marketing Strategies For MobileHost Uyen Tieu of Rumble talks with Brett Relander, Top 100 Social Media Power Influencer, founder and CEO of Tactical Marketing Labs about how to use mobile and social media together as a powerful34m
20th Apr 2015Increasing Your Digital Budget With MobileHost of Mobile Power & Profit Uyen Tieu of Rumble speaks with Ramsey Masri, CEO Of Other Levels about the future of Mobile and how business owners across the globe are switching their marketing33m
13th Apr 2015Focusing on the Creative in Mobile AdvertisingIn Today's episode of Mobile Power and Profit host Atul Satija, Chief Revenue Officer at InMobi, talks about the newest mobile advertising platforms that enable brands, developers, and publishers to34m
7th Apr 2015Focusing on the Creative in Mobile AdvertisingFocusing on the Creative in Mobile Advertising as Uyen Tieu discusses responsive web in the mobile space and responsive advertisements with Matthew Snyder, CEO and Co-founder of Responsive33m
31st Mar 2015The Mobile Technology Firms Use For ConsumersWe Learn about The Mobile Technology Firms Use For Consumers with Sucharita Mulpuru joining us on the show. Sucharita is the vice president and principal analyst at Forrester Research. We learn
24th Mar 2015Finding the Right Mobile Marketing Partner; Building a Successful Multi-Screen CFrom seeking the right mobile marketing partners to pick and choose from to learning what it takes to build a successful multi-screen campaign, Uyen Tieu talks about these topics34m
17th Mar 2015Beacons, Rich Ads, Multi-Screen Campaigns and Other Mobile Marketing StrategiesTalkjng about how to approach their marketing strategies for the entire digital spectrum, rich media, multi-screen campaigns plus Beacon technology and hyper-localization as Uyen Tieu29m
10th Mar 2015The Potential of Location Based Marketing With Asif KhanDiscussing The Potential of Location Based Marketing and how it is changing mobile as Uyen Tieu speaks with the Founder of the Location Based Marketing Association (LBMA), Asif Khan.32m
2nd Mar 2015Dedicated Mobile Landing Pages Vs. Responsive Web; Mobile Testing and MonitoringDiscussion of why dedicated mobile landing pages trump responsive web, how to make use of mobile specific features (GPS location etc.) to get the most out of your apps/mobile web and best practices33m
23rd Feb 2015Mobile Engagement and Creating Friction in MobileUyen Tieu discusses Mobile Engagement and Creating Friction in Mobile with Mobile Marketing Influencer, Forbes Contributor and Host of WebmasterRadio.FM Series Mobile Presence Peggy34m
16th Feb 2015Standardization of Mobile Data Tracking; Delivering Digital Mobile Measurement fUyen Tieu speaks with the Chief Operating Officer of Lithient, Ed Chater. Ed discusses the standardization of mobile data tracking, delivering digital measurement for enterprise35m
9th Feb 2015Mobile Publishing and Gaming Examined with Jon WalshMobile publishing and the gaming industry are examined as Uyen Tieu talks to the CEO of Fuse, Jon Walsh. Can you give us a review of major developments and adoption and how will this impact the34m
3rd Feb 2015Advancements in Mobile Data CollectingAdvancements in Mobile Data Collecting as Uyen Tieu speaks with the CEO of HipCricket, Doug Stovall. He discusses how mobile marketers use that information to deliver content that31m
27th Jan 2015Mobile Content Strategies for Publishers; Mobile Browser-Driven Marketing to MobMobile Content Strategies for Publishers and the Evolution from Mobile Browser Driven Marketing to Mobile App-Driven Marketing as Uyen Tieu speaks with David Arkin, the Vice35m
19th Jan 2015Mobile Marketing Changes in 2015 to Big Data, Cloud Technologies and Power of LoUyen Tieu discusses big data, cloud technologies and the power of location services and how have shifted mobile marketing to new, greater paths with Cindy Krum, CEO and Founder of33m