Podcast
17 episodes
Listen to PPC Playbook, a weekly show delivering insider tips and practical advice on how to get the best from PPC advertising. Learn how to create and manage highly optimized PPC campaigns with the latest tools, techniques and strategies to help you increase your ROI. Expand your pay-per-click skills and knowledge as we interview industry experts and answer all your questions. Hosted by Shane Ryans and Maria Perilli from PPC Professionals
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9th Oct 2014How To Work With Low Search VolumeYou may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near31m
2nd Oct 2014AdWords Attribution Modeling: Everything You Need To KnowShane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they31m
25th Sep 2014Generate Traffic and Profit Using Facebook AdvertisingTake advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current33m
18th Sep 20145 PPC Tips You May Not Have TriedShane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal10m
11th Sep 2014Bing Ads Gets More FamiliarShane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers33m
4th Sep 2014Mobile Devices Impact Your BusinessTraffic from mobile devices is up, most websites are seeing more than 40 percent of total traffic originating from a mobile device. Shane and Maria discuss the impact of mobile traffic to your29m
28th Aug 2014Big AdWords Changes – Close Variants and Call Conversion TrackingPhrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Google’s decision to remove the ability to opt-out of close variant keywords32m
22nd Aug 2014Own the Back to School SeasonShane and Maria show you how you can take advantage of the second largest retail opportunity of the year, Back to School. They discuss the increase in activity for Back to School related businesses31m
14th Aug 2014Top Strategies for Using Negative KeywordsShane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined31m
7th Aug 2014Optimize Your Google Display Network StrategyShane and Maria highlight that finding the right placements and focusing in on them is the key to success on the Google Display Network. Learn how to setup Display campaigns using automatic32m
31st Jul 2014Writing Effective Adwords Text AdsLearn how to craft the perfect AdWords text ads to improve click-through rates and keyword quality score. Shane and Maria walk you through the process of creating great ads, the anatomy of text ads,35m
25th Jul 2014Advanced Tracking with Analytics Expert Feras AlhlouShane and Maria discuss advanced tracking with analytics expert Feras Alhlou. Learn all about goal types, event tracking, assigning a conversion value to goals, reconciling data between analytics32m
17th Jul 2014Link AdWords with Google Analytics for Enhanced ManagementLearn how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics29m
10th Jul 2014What You Can Expect At Ticket Summit 2014Ticket Summit is the place where promoters, ticket sellers, sports team executives and tech companies come together to network and attend educational sessions. Shane speaks to TicketNetwork4s
4th Jul 2014Transitioning to Google Shopping CampaignsTake advantage of the new Google Shopping Campaigns and transition out of Product Listing Ads. Dustin Miller joins Maria to discuss the benefits of Shopping Campaigns for ecommerce advertisers32m
26th Jun 2014Merging SEO and PPC IdeologiesLearn how to take advantage of basic SEO tactics and apply them to your PPC campaigns to save 20-30 percent on your ad spend. Jim Hedger joins Shane and Maria to discuss onsite SEO best34m
19th Jun 2014Adwords Account Structure Best PracticesLearn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad28m