Podcast
100+ episodes
Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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5th Nov 2020Grabbed: Poets & Writers on Sexual Assault, Empowerment & HealingA gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted.The #MeToo movement, the infamous Access Hollywood tape,34m
16th Oct 2020American Women And World War IIToday's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT33m
21st Aug 2020Nectar Consulting With Michele Molitor Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid27m
19th Feb 2020Pain Into PowerPain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis,32m
4th Feb 2020Montanya Distillers With Karen HoskinKaren started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B38m
12th Nov 2019The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s ChinatownOur guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown,29m
15th Oct 2019Make Your Home Among StrangersJennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the37m
8th Jul 2019The Rise Of Woman In Corporate BoardroomsLaura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through36m
20th May 2019Martinis & Menopause Strategies: Science and Sips that Empower Women to Beat the Hormone GroanKelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in33m
17th Apr 2019Founder and Principal at Ascent StrategyToday on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact229m
10th Apr 2019Why We’re Confused About Consent—Rewriting Our Stories of SeductionToday on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented36m
9th Apr 2019When I Grow UpOur guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in43m
12th Feb 2019Working My Way Back To MeOne in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April34m
29th Jan 2019Elevate For HerRhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive,36m
4th Dec 2018Driving Global Go-To-Market StrategyToday on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped33m
14th Nov 2018Whiskey Maker Launches Campaign With Connected BottlesMichelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic42m
23rd Oct 2018Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil WarMaria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of27m
16th Oct 2018Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our WorldMaria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains how she traced the arc of each31m
10th Oct 2018Celebrating Rad GirlsToday on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women36m
18th Sep 2018The Importance Of Creating Content And Delivering It To The PublicToday on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience37m
14th Aug 2018Innovating business in a new industryNeely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations34m
17th Jul 2018Connecting Consumers With Women-Owned BusinessesToday on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control37m
19th Jun 2018Millennial Women and Wealth ManagementTalking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management.Jaime has created a relationship-based25m
5th Jun 2018Straight Talk for Smart Business WomenToday on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and28m
22nd May 2018Sports Marketing & Women With: Ishveen AnandTalking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as31m
8th May 2018Support Women in Business with Chief Moxie Officer Shauna ArmitageMaria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business, about her mission to redefine what it looks like to be a working woman and how this mission35m
17th Apr 2018Women In Tech With Inecke Snyder-LourensToday's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience27m
10th Apr 2018Assisting Women In Creating Supportive Learning CommunitiesToday on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development32m
27th Feb 2018Turn Your Passion into a Fulfilling and Financially Rewarding LifestyleAnna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the29m
5th Dec 2017Secure Enough?: 20 Questions on Cybersecurity for Business Owners and ExecutivesToday on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience32m
21st Nov 2017Being Fab After 40 with Katerina CoziasMaria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After34m
14th Nov 2017Bunny Mellon and The Life of an American Style LegendMeryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK36m
7th Nov 2017Evelina Galang on Lola's House: Filipino Women Living with WarMaria Reitan talks to author Evelina Galang, author of Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila,36m
31st Oct 2017The Adventures of Superhero GirlToday on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing27m
24th Oct 2017Women and the Digital Evolution Part 2Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive30m
24th Oct 2017Women and The Digital Evolution 10 Years LaterWomen and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive34m
19th Sep 2017Kids' TV Viewing Records Big DeclinesToday on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” —27m
29th Aug 201710 Years of Purse Strings: Millennials and the Next Generation of Women Part 2Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids…36m
22nd Aug 2017The Tide Of Boomer Marketing Continues to TurnToday on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and39m
22nd Aug 2017Kelly Baker on Women in Higher EducationToday on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and39m
15th Aug 201710 Years of Purse Strings: Millennials and the Next Generation of WomenMaria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen30m
1st Aug 2017Focused On What We Want And Then Get Confident About Pursuing Your DreamsToday on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before37m
25th Jul 201710 Years of Marketing to Women with Social Media-Part 210 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th19m
11th Jul 201710 Years of Marketing to Women with Social Media-Part 110 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in33m
20th Jun 2017Crafting Sustainable Womens Careers and Galvanzing Women For Public ServiceCrafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new31m
2nd May 2017Avenues to Increase Awareness and Participation in BrandsMaria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both36m
26th Apr 2017Creative Marketing CommunicationsMaria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan and Kim Mickelson, of34m
18th Apr 2017Feminism Wave and the F-BombFeminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie31m
4th Apr 2017Flex for Executive WomenFlex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible25m
28th Mar 2017How Consumers And Brands Can Impact The WorldMaria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together29m
21st Mar 2017Maggie Montagna on The New David’sMaria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids’” a report examines cutting-edge29m
14th Mar 2017What will it take to make a Woman PresidentMaria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published37m
7th Mar 2017Making Retail Personal with Pam DanzigerMaking Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps to Extraordinary Retail Success. They talk about face to33m
29th Jan 2017Interactive TrendsJennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting37m
29th Jan 2017The Power of PRCarmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR38m
29th Jan 2017Marketing to Women in a Down EconomyHeidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the32m
29th Jan 2017Play Like A Man Win Like A WomanGail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the36m
29th Jan 2017Post-Recession Marketing; Latina Moms; Hasbro Case Study: Marketing to Mom Conference 2013 HighlightsTalking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie,29m
29th Jan 2017Supporting Women in Media; The Women in Media Mentoring InitiativeSupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting34m
27th Dec 2016How We Shop or Creating Confident Woman LeadersHow We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.27m
20th Dec 2016The New Fitness Movement and Retail Trends for 2016Discussing The New Fitness Movement Kimberlee Moen and XaBeat. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. Retail Trends for 2016 with40m
13th Dec 2016Female-Friendly Emerging IndustryFemale-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning and Asset31m
6th Dec 2016Corporate Social Strategies with Gary AllenTalking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put that background of excellence to work in34m
29th Nov 2016Peer Mentoring With Lani BasaTalking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women's Circle, an association of women business owners who meet monthly as a peer32m
22nd Nov 2016Winning Etiquette for Business With Stephanie HansenWinning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host the @MakersofMN podcast, which focuses36m
8th Nov 2016Security Moms: Protecting Homeland and HomeMaria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Kayyem is also a36m
1st Nov 2016Big Hitters: The Woman Behind the Man Who Made McDonald’s FortuneMaria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All Away. In her three decades as a journalist, Lisa has37m
25th Oct 2016Managing Your Online ReputationManaging Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy) Your34m
18th Oct 2016Sex and The Single Girl: The Original Modern WomanSex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern35m
4th Oct 2016Creating Confident Woman LeadersCreating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women.Eleanor is an advisor on women’s leadership35m
27th Sep 2016Writing Strong Female Characters with Nina RomanoWriting Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America The Secret Language of Women. Nina is the author of five poetry collections: Cooking33m
13th Sep 2016Transmedia Break Big with Andrea PhilipsAndrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The Walk, The Maesters Path for HBOs Game of34m
6th Sep 2016Being Your Own BossBeing your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a political organizer turned award-winning women’s development coach. She40m
30th Aug 2016Creating Relationships Built on RespectCreating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date Safe Project.. Mike Domitrz is one of the leading34m
23rd Aug 2016Leading and Winning AuthenticallyLeading and Winning Authentically as Maria Reitan speaks with Marcia Hyatt, a leadership and life coach for those exploring voice and vocation. She co-founded the Center for Emerging leadership and36m
16th Aug 2016Kimberlee Moen and XaBeat :The New Fitness MovementMaria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is now XaBeat, where we could inspire all women30m
9th Aug 2016Year One Success Story: Female EntrepreneursYear one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. LOLA is a subscription based company that sends 100% organic27m
19th Jul 2016Entrepreneurs Reboot to ImproveToday on Purse Strings Maria Reitan is joined by Shauna Mackenzie, founder of Best Kept Self. Best Kept Self is a platform dedicated to the self-care for the busy, burnt-out and overwhelmed business34m
5th Jul 2016Women Making Inroads in the Furniture IndustryToday on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not for profit organization dedicated to the belief that women27m
21st Jun 2016Innovating Female TaboosInnovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. THINX is a high-tech, beautiful underwear solution for women to wear during their periods. She30m
8th Jun 2016Reaching Women Through Their InfantsToday on Purse Strings Maria Reitan is joined by Sonal Gerten, Founder of Tumblewalla and PlayActivist.Sonal explains "It’s been a personal journey to be more present and playful in my own life. I’m27m
17th May 2016How Women ShopToday on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of day-to- day shopping — as31m
11th May 2016Is Gender Diversity ProfitableToday on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics and a nonresident senior fellow44m
3rd May 2016Gender Diversity in PRGender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing brand, spanning online, print, events,36m
26th Apr 2016Leading and Winning AuthenticallyA new episode38m
19th Apr 2016When Your Relationship ChangesKathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has37m
22nd Mar 2016Women and Health Care with Mary ChristensenDiscussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care31m
15th Mar 2016What Women Really WantWhat Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D.Kathryn Foster, Ph.D.,33m
8th Mar 2016Diversifying Entrenched Brands to New AudiencesDiversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage31m
1st Mar 2016Millennial Mom Workplace Challenges SolvedMillennial Mom Workplace Challenges Solved as Maria Reitan speaks with Katherine Wintsch, Founder and CEO, from The Mom Complex. Wintsch, she launched The MomComplex in order to27m
23rd Feb 2016Sustainable Niche MarketingSustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish!Launchedin early 201629m
16th Feb 2016Romance Differences Between Men & WomenKathryn Foster, Ph.D., is apsychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced psycho-therapy for 2736m
9th Feb 2016Embracing Life After 50Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring30m
2nd Feb 2016Home Design Trends 2016Barbara Schmidt is a nationally recognizedinterior designer and branding consultant for advertising,manufacturing and special events. As a trend expert, she workswith organizations to develop award34m
26th Jan 2016Retail Trends for 2016 with Kevin QuinnRetail trends for 2016 as Maria Reitan speaks with Kevin Quinn,Principal at STYLEDRetail,a leading retail consultant who drives business success for brands in the retail sector. They discuss37m
19th Jan 2016Kitchen & Bath Trends for 2016Today on Purse Strings Maria Reitan speaks with Brian Pagel, VP of Emerald Expositions and runs the Kitchen &Bath Industry Show. The Kitchen & Bath Industry's largest showcase of newideas, products &25m
5th Jan 2016Marketing Trends for 2016Maria Reitan discusses Marketing Trends for 2016 with Pat Weas,COO and Executive Strategy Director forThe Thorburn Group. They discuss how branding, personalization and social platforms will play a33m
8th Dec 2015Baby Boomers and the Holiday BlahsTalking about Baby Boomers and the Holiday Blahs as Maria Reitan welcomes Joanie Marx, the Author of "Facelifts, Money & Prince Charming: Break Baby Boomer Myths & Live Your Best Life.33m
1st Dec 2015Tourism for GoodToday on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea, CEO of Tourism Cares. They share a39m
24th Nov 2015Nancy Dahl and The Definition of LeadershipMaria Reitan speaks with Nancy Dahl, the President and COO of Tastefully Simple. We learn about her definition of leadership, her focus on being intentional, what40m