Purse Strings | wmrfm

Purse Strings

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

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Grabbed: Poets & Writers on Sexual Assault, Empowerment & Healing
A gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted.The #MeToo movement, the infamous Access Hollywood tape,
American Women And World War II
Today's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT
Nectar Consulting With Michele Molitor
Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid
Pain Into Power
Pain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis,
Montanya Distillers With Karen Hoskin
Karen started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B
The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown
Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown,
Make Your Home Among Strangers
Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the
The Rise Of Woman In Corporate Boardrooms
Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through
Martinis & Menopause Strategies: Science and Sips that Empower Women to Beat the Hormone Groan
Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in
Founder and Principal at Ascent Strategy
Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2
Why We’re Confused About Consent—Rewriting Our Stories of Seduction
Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented
When I Grow Up
Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in
Working My Way Back To Me
One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April
Elevate For Her
Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive,
Driving Global Go-To-Market Strategy
Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped
Whiskey Maker Launches Campaign With Connected Bottles
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic
Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War
Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of
Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World
Maria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains how she traced the arc of each
Celebrating Rad Girls
Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women
The Importance Of Creating Content And Delivering It To The Public
Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience
Innovating business in a new industry
Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations
Connecting Consumers With Women-Owned Businesses
Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control
Millennial Women and Wealth Management
Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management.Jaime has created a relationship-based
Straight Talk for Smart Business Women
Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and
Sports Marketing & Women With: Ishveen Anand
Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as
Support Women in Business with Chief Moxie Officer Shauna Armitage
Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business, about her mission to redefine what it looks like to be a working woman and how this mission
Women In Tech With Inecke Snyder-Lourens
Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience
Assisting Women In Creating Supportive Learning Communities
Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development
Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle
Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the
Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives
Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience
Being Fab After 40 with Katerina Cozias
Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After
Bunny Mellon and The Life of an American Style Legend
Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK
Evelina Galang on Lola's House: Filipino Women Living with War
Maria Reitan talks to author Evelina Galang, author of Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila,
The Adventures of Superhero Girl
Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing
Women and the Digital Evolution Part 2
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive
Women and The Digital Evolution 10 Years Later
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive
Kids' TV Viewing Records Big Declines
Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” —
10 Years of Purse Strings: Millennials and the Next Generation of Women Part 2
Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids…
The Tide Of Boomer Marketing Continues to Turn
Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and
Kelly Baker on Women in Higher Education
Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and
10 Years of Purse Strings: Millennials and the Next Generation of Women
Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen
Focused On What We Want And Then Get Confident About Pursuing Your Dreams
Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before
10 Years of Marketing to Women with Social Media-Part 2
10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th
10 Years of Marketing to Women with Social Media-Part 1
10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in
Crafting Sustainable Womens Careers and Galvanzing Women For Public Service
Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new
Avenues to Increase Awareness and Participation in Brands
Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both
Creative Marketing Communications
Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan and Kim Mickelson, of
Feminism Wave and the F-Bomb
Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie
Flex for Executive Women
Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible
How Consumers And Brands Can Impact The World
Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together
Maggie Montagna on The New David’s
Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids’” a report examines cutting-edge
What will it take to make a Woman President
Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published
Making Retail Personal with Pam Danziger
Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps to Extraordinary Retail Success. They talk about face to
Interactive Trends
Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting
The Power of PR
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
Marketing to Women in a Down Economy
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the
Play Like A Man Win Like A Woman
Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the
Post-Recession Marketing; Latina Moms; Hasbro Case Study: Marketing to Mom Conference 2013 Highlights
Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie,
Supporting Women in Media; The Women in Media Mentoring Initiative
SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting
How We Shop or Creating Confident Woman Leaders
How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.
The New Fitness Movement and Retail Trends for 2016
Discussing The New Fitness Movement Kimberlee Moen and XaBeat. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. Retail Trends for 2016 with
Female-Friendly Emerging Industry
Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning and Asset
Corporate Social Strategies with Gary Allen
Talking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put that background of excellence to work in
Peer Mentoring With Lani Basa
Talking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women's Circle, an association of women business owners who meet monthly as a peer
Winning Etiquette for Business With Stephanie Hansen
Winning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host the @MakersofMN podcast, which focuses
Security Moms: Protecting Homeland and Home
Maria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Kayyem is also a
Big Hitters: The Woman Behind the Man Who Made McDonald’s Fortune
Maria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All Away. In her three decades as a journalist, Lisa has
Managing Your Online Reputation
Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy) Your
Sex and The Single Girl: The Original Modern Woman
Sex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern
Creating Confident Woman Leaders
Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women.Eleanor is an advisor on women’s leadership
Writing Strong Female Characters with Nina Romano
Writing Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America The Secret Language of Women. Nina is the author of five poetry collections: Cooking
Transmedia Break Big with Andrea Philips
Andrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The Walk, The Maesters Path for HBOs Game of
Being Your Own Boss
Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a political organizer turned award-winning women’s development coach. She
Creating Relationships Built on Respect
Creating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date Safe Project.. Mike Domitrz is one of the leading
Leading and Winning Authentically
Leading and Winning Authentically as Maria Reitan speaks with Marcia Hyatt, a leadership and life coach for those exploring voice and vocation. She co-founded the Center for Emerging leadership and
Kimberlee Moen and XaBeat :The New Fitness Movement
Maria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is now XaBeat, where we could inspire all women
Year One Success Story: Female Entrepreneurs
Year one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. LOLA is a subscription based company that sends 100% organic
Entrepreneurs Reboot to Improve
Today on Purse Strings Maria Reitan is joined by Shauna Mackenzie, founder of Best Kept Self. Best Kept Self is a platform dedicated to the self-care for the busy, burnt-out and overwhelmed business
Women Making Inroads in the Furniture Industry
Today on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not for profit organization dedicated to the belief that women
Innovating Female Taboos
Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. THINX is a high-tech, beautiful underwear solution for women to wear during their periods. She
Reaching Women Through Their Infants
Today on Purse Strings Maria Reitan is joined by Sonal Gerten, Founder of Tumblewalla and PlayActivist.Sonal explains "It’s been a personal journey to be more present and playful in my own life. I’m
How Women Shop
Today on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of day-to- day shopping — as
Is Gender Diversity Profitable
Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics and a nonresident senior fellow
Gender Diversity in PR
Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing brand, spanning online, print, events,
Leading and Winning Authentically
A new episode
When Your Relationship Changes
Kathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has
Women and Health Care with Mary Christensen
Discussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care
What Women Really Want
What Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D.Kathryn Foster, Ph.D.,
Diversifying Entrenched Brands to New Audiences
Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage
Millennial Mom Workplace Challenges Solved
Millennial Mom Workplace Challenges Solved as Maria Reitan speaks with Katherine Wintsch, Founder and CEO, from The Mom Complex. Wintsch, she launched The MomComplex in order to
Sustainable Niche Marketing
Sustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish!Launchedin early 2016
Romance Differences Between Men & Women
Kathryn Foster, Ph.D., is apsychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced psycho-therapy for 27
Embracing Life After 50
Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring
Home Design Trends 2016
Barbara Schmidt is a nationally recognizedinterior designer and branding consultant for advertising,manufacturing and special events. As a trend expert, she workswith organizations to develop award
Retail Trends for 2016 with Kevin Quinn
Retail trends for 2016 as Maria Reitan speaks with Kevin Quinn,Principal at STYLEDRetail,a leading retail consultant who drives business success for brands in the retail sector. They discuss
Kitchen & Bath Trends for 2016
Today on Purse Strings Maria Reitan speaks with Brian Pagel, VP of Emerald Expositions and runs the Kitchen &Bath Industry Show. The Kitchen & Bath Industry's largest showcase of newideas, products &
Marketing Trends for 2016
Maria Reitan discusses Marketing Trends for 2016 with Pat Weas,COO and Executive Strategy Director forThe Thorburn Group. They discuss how branding, personalization and social platforms will play a
Baby Boomers and the Holiday Blahs
Talking about Baby Boomers and the Holiday Blahs as Maria Reitan welcomes Joanie Marx, the Author of "Facelifts, Money & Prince Charming: Break Baby Boomer Myths & Live Your Best Life.
Tourism for Good
Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea, CEO of Tourism Cares. They share a
Nancy Dahl and The Definition of Leadership
Maria Reitan speaks with Nancy Dahl, the President and COO of Tastefully Simple. We learn about her definition of leadership, her focus on being intentional, what

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