Podcast
30 episodes
The Public Relations Society of America (PRSA) is the worldâs largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSAs primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FMs Cover Story and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSAs Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Also are featured each year on Cover Story. To learn more about PRSA, visit prsa.org.
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10th Dec 2009Public Relations versus AdvertisingGary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.10m
10th Dec 2009PHD Jonathan SlaterJonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.4m
10th Dec 2009Celebrity Public RelationsRita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.14m
10th Dec 2009Haagen Dazs Ice Cream Correlation with Honey BeesDave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products11m
10th Dec 2009Integrated News Release TrackingKye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking6m
10th Dec 2009ROI of the Press ReleaseLaura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press11m
10th Dec 2009Managing Public RelationsEric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.5m
9th Dec 2009Bob Garfield on Positioning of Public RelationsBob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry8m
2nd Dec 2009Todd Buchholz on the Economic EnvironmentTodd Buchholz talks about about how worldwide events influence todays economic environment plus his views on the unpredictable roller-coaster global economy and what it means for business and your5m
2nd Dec 2009Todd Buchholz PRSA 2009 KeynoteTodd Buchholz, past managing director of the 15 billion dollar Tiger hedge fund, is an expert on global economic trends and a frequent commentator on American Public Media’s Marketplace Program37m
2nd Dec 2009Bob Garfield PRSA 2009 KeynoteBob Garfield, columnist for AdAge's weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media's mass marketing symbiosis is dead and how public relations as an industry is45m
2nd Dec 2009Arianna Huffington and Wendell Potter KeynoteHuffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote.52m
2nd Dec 2009State of Canadian Public RelationsKaren Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism,3m
2nd Dec 2009Social Media and Global ConversationAlan Scott, senior vice president and chief marketing officer of Dow Jones & Company discusses new product offers in the marketplace and his participation in the Social Media: Welcoming Employees to10m
2nd Dec 2009PRSSA Students Perspective of PRSA 2009 International ConferenceMaria Reitan interviews several PRSSA students representing the University of Hartford share their networking experiences at the PRSA 2009 International Conference.4m
2nd Dec 2009PR and Education ExcellenceRobert Noltenmeier, Professor at NYU-SCPS Division of Programs in Business, discusses the success of their education program in the PR Community.9m
2nd Dec 2009Integrating Social MediaJohna Burke, Senior Vice President of Marketing for BurrellesLuce, discusses social media activity and how those can integrate holistically with an overall campaign.3m
2nd Dec 2009Global Technology and EducationFarnaz Khadem , Head of Corporate Communications and Public Relations for Life Technologies, gives her take on the Todd Buchholz keynote in terms of Global Technology and Education, plus she2m
25th Nov 2009Sphere of Influence of Key Opinion Leaders in Health Care Social MediaKyung Han, co founder and Managing Partnerof EmPower Research LLC, discusses his participation on the Sphere of Influence of Key Opinion Leaders in Health Care Social Media panel at the PRSA 20099m
24th Nov 2009Why Wendell Potter left the Health Care IndustryHealth Care Industry Whistleblower Wendell Potter is interviewed followign his keynote interview with Arianna Huffington about his change of heart and the decision to leave the healthcare industry.6m
24th Nov 2009Learning Social Media and Market TrendsErica Holloway, Communications Advisor for the County of San Diego, discusses how she is attending the PRSA 2009 International Conference to expand her range of social media and what is on the3m
24th Nov 2009Corporate Social Responsibility Panel and Cause MarketingJayne O Donnell, retail reporter for USA TODAY, and author of Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail, discusses her particiaption on the Corporate Social8m
24th Nov 2009First Time PRSA International Conference AttendeesFirst time PRSA International Conference attendees Time Warner Cable Communications Specialist Jennifer Nance and Archstone Communications Manager Peter Jakel share their experience of attending the3m
24th Nov 2009Barack Obama: A Case Study in Public Relations and the Citizens CampaignMichael Smith, CEO and founder of Michael Smith Business Development Inc., joins us following his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.8m
24th Nov 2009Search Engine Optimization In Your PR CampaignTopRank Online Marketing CEO Lee Odden and SEO-PR president Greg Jarboe discuss the Advantages of Search Engine Optimization in your PR Campaign.9m
24th Nov 2009Compelling Keynote PresentationsThe Wolcott Company founder and president Denis Wolcott, APR, who serves as the co chair of the 2009 PRSA International Conference Committee, relishes on the success of the compelling keynote7m
17th Nov 2009Military Civilian Public Affairs Call to ActionLt. Commander Brook DeWalt, APR, public affairs chief, Joint Task Force, GTMO Bay, U.S. Navy discusses the value of APR and raises a call to action for raising the bar in public affairs among12m
17th Nov 2009PRSA Gold Anvil Award Winner Michael HermanMichael Herman, APR, S.A.G.E., Fellow PRSA, chief executive officer, Communication Sciences International, LLC, is awarded the PRSA Gold Anvil Award for being a public relations practitioner whose8m
17th Nov 2009Building a Case for Public RelationsDavid Rockland, Partner and Managing Director, Global Research and Stromberg Consulting, New York, for the Ketchum Global Research Network discusses his participation in the PRSA 2009 presentation on13m
23rd Oct 2007Public Relations Code of EthicsLearn about the Public Relations Societies ethical practices of managing communication, relationships and reputation in order to achieve organizational objectives, while also balancing the public21m