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PRSA Conference

The Public Relations Society of America (PRSA) is the worldâs largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSAs primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FMs Cover Story and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSAs Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Also are featured each year on Cover Story. To learn more about PRSA, visit www.prsa.org. Copyright WMR.FM

Public Relations versus Advertising
Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.
PHD Jonathan Slater
Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.
Celebrity Public Relations
Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.
Haagen Dazs Ice Cream Correlation with Honey Bees
Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products
Integrated News Release Tracking
Kye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking
ROI of the Press Release
Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press
Managing Public Relations
Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.
Bob Garfield on Positioning of Public Relations
Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass mediaâ€“mass marketing symbiosis is dead and how public relations as an industry
Todd Buchholz on the Economic Environment
Todd Buchholz talks about about how worldwide events influence todays economic environment plus his views on the unpredictable roller-coaster global economy and what it means for business and your
Todd Buchholz PRSA 2009 Keynote
Todd Buchholz, past managing director of the 15 billion dollar Tiger hedge fund, is an expert on global economic trends and a frequent commentator on American Public Media’s Marketplace Program
Bob Garfield PRSA 2009 Keynote
Bob Garfield, columnist for AdAge's weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media's mass marketing symbiosis is dead and how public relations as an industry is
Arianna Huffington and Wendell Potter Keynote
Huffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote.
State of Canadian Public Relations
Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism,
Social Media and Global Conversation
Alan Scott, senior vice president and chief marketing officer of Dow Jones & Company discusses new product offers in the marketplace and his participation in the Social Media: Welcoming Employees to
PRSSA Students Perspective of PRSA 2009 International Conference
Maria Reitan interviews several PRSSA students representing the University of Hartford share their networking experiences at the PRSA 2009 International Conference.
PR and Education Excellence
Robert Noltenmeier, Professor at NYU-SCPS Division of Programs in Business, discusses the success of their education program in the PR Community.
Integrating Social Media
Johna Burke, Senior Vice President of Marketing for BurrellesLuce, discusses social media activity and how those can integrate holistically with an overall campaign.
Global Technology and Education
Farnaz Khadem , Head of Corporate Communications and Public Relations for Life Technologies, gives her take on the Todd Buchholz keynote in terms of Global Technology and Education, plus she
Sphere of Influence of Key Opinion Leaders in Health Care Social Media
Kyung Han, co founder and Managing Partnerof EmPower Research LLC, discusses his participation on the Sphere of Influence of Key Opinion Leaders in Health Care Social Media panel at the PRSA 2009
Why Wendell Potter left the Health Care Industry
Health Care Industry Whistleblower Wendell Potter is interviewed followign his keynote interview with Arianna Huffington about his change of heart and the decision to leave the healthcare industry.
Learning Social Media and Market Trends
Erica Holloway, Communications Advisor for the County of San Diego, discusses how she is attending the PRSA 2009 International Conference to expand her range of social media and what is on the
Corporate Social Responsibility Panel and Cause Marketing
Jayne O Donnell, retail reporter for USA TODAY, and author of Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail, discusses her particiaption on the Corporate Social
First Time PRSA International Conference Attendees
First time PRSA International Conference attendees Time Warner Cable Communications Specialist Jennifer Nance and Archstone Communications Manager Peter Jakel share their experience of attending the
Barack Obama: A Case Study in Public Relations and the Citizens Campaign
Michael Smith, CEO and founder of Michael Smith Business Development Inc., joins us following his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.
Search Engine Optimization In Your PR Campaign
TopRank Online Marketing CEO Lee Odden and SEO-PR president Greg Jarboe discuss the Advantages of Search Engine Optimization in your PR Campaign.
Compelling Keynote Presentations
The Wolcott Company founder and president Denis Wolcott, APR, who serves as the co chair of the 2009 PRSA International Conference Committee, relishes on the success of the compelling keynote
Military Civilian Public Affairs Call to Action
Lt. Commander Brook DeWalt, APR, public affairs chief, Joint Task Force, GTMO Bay, U.S. Navy discusses the value of APR and raises a call to action for raising the bar in public affairs among
PRSA Gold Anvil Award Winner Michael Herman
Michael Herman, APR, S.A.G.E., Fellow PRSA, chief executive officer, Communication Sciences International, LLC, is awarded the PRSA Gold Anvil Award for being a public relations practitioner whose
Building a Case for Public Relations
David Rockland, Partner and Managing Director, Global Research and Stromberg Consulting, New York, for the Ketchum Global Research Network discusses his participation in the PRSA 2009 presentation on
Public Relations Code of Ethics
Learn about the Public Relations Societies ethical practices of managing communication, relationships and reputation in order to achieve organizational objectives, while also balancing the public

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