PRSA Conference

30 episodes

The Public Relations Society of America (PRSA) is the worldâs largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSAs primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FMs Cover Story and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSAs Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Also are featured each year on Cover Story. To learn more about PRSA, visit www.prsa.org. Copyright WMR.FM
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Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.
10th Dec 2009
11 minutes
Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.
10th Dec 2009
4 minutes
Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.
10th Dec 2009
15 minutes
Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products
10th Dec 2009
11 minutes
Kye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking
10th Dec 2009
6 minutes
Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press
10th Dec 2009
12 minutes
Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.
10th Dec 2009
6 minutes
Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry
9th Dec 2009
9 minutes
Todd Buchholz talks about about how worldwide events influence todays economic environment plus his views on the unpredictable roller-coaster global economy and what it means for business and your
2nd Dec 2009
6 minutes
Todd Buchholz, past managing director of the 15 billion dollar Tiger hedge fund, is an expert on global economic trends and a frequent commentator on American Public Media’s Marketplace Program
2nd Dec 2009
38 minutes
Bob Garfield, columnist for AdAge's weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media's mass marketing symbiosis is dead and how public relations as an industry is
2nd Dec 2009
45 minutes
Huffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote.
2nd Dec 2009
52 minutes
Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism,
2nd Dec 2009
3 minutes
Alan Scott, senior vice president and chief marketing officer of Dow Jones & Company discusses new product offers in the marketplace and his participation in the Social Media: Welcoming Employees to
2nd Dec 2009
11 minutes
Robert Noltenmeier, Professor at NYU-SCPS Division of Programs in Business, discusses the success of their education program in the PR Community.
2nd Dec 2009
10 minutes
Johna Burke, Senior Vice President of Marketing for BurrellesLuce, discusses social media activity and how those can integrate holistically with an overall campaign.
2nd Dec 2009
3 minutes
Farnaz Khadem , Head of Corporate Communications and Public Relations for Life Technologies, gives her take on the Todd Buchholz keynote in terms of Global Technology and Education, plus she
2nd Dec 2009
3 minutes
Health Care Industry Whistleblower Wendell Potter is interviewed followign his keynote interview with Arianna Huffington about his change of heart and the decision to leave the healthcare industry.
24th Nov 2009
7 minutes
Erica Holloway, Communications Advisor for the County of San Diego, discusses how she is attending the PRSA 2009 International Conference to expand her range of social media and what is on the
24th Nov 2009
3 minutes
First time PRSA International Conference attendees Time Warner Cable Communications Specialist Jennifer Nance and Archstone Communications Manager Peter Jakel share their experience of attending the
24th Nov 2009
3 minutes
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