Podcast
100+ episodes
Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.
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20th Apr 2016SEO Round Table DiscussionBruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think28m
13th Apr 2016The Latest News on Images: Updates to Google Photos and Twitter ImagesIt’s a tactic-packed show, as usual! Listen in as Bruce Clay, Rob Ramirez, Virginia Nussey, Duane Forrester and Kristi Kellogg discuss the latest changes to Google Photos, as well as updates to38m
6th Apr 2016Life After the Removal of Right-Side AdsAs usual, theres a lot to talk about when it comes to Google changes. On the organic side, Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert40m
30th Mar 2016SEO Overview of Page Speed Issues & Why They HappenYou know that a faster loading page is going to rank better on a search results page. The search engines care about speed and performance and use page load time as a ranking factor. So, SEOs are36m
16th Mar 2016Bing Ads Christi Olson and Purna Virji Talk PPC Hot Topics, Tips & TricksChristi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on30m
9th Mar 2016SEO Strategy Roundtable with Marshall Simmonds, Sha Menz, Casie Gillette & Duane ForresterThis show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot38m
2nd Mar 2016Social Media Marketing with Mark Traphagen & Dustin StoutListen in as Dustin Stout, CMO of LA agency Weal Media, and Mark Traphagen, Sr. Director of Marketing at Stone Temple Consulting, talk social media strategies with Bruce Clay, Inc. Social Media38m
24th Feb 2016Facebook Video Ads RoundtableFacebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption. Listen in for tips in this informative and28m
17th Feb 2016Deep Dive into PPC Hot Topics with David SzetelaDavid Szetela, Vice President of Search Engine Marketing at Bruce Clay, Inc., shares his tips for succeeding with Product Listing Ads and mobile site conversions. Listen in as he talks with Content32m
10th Feb 2016What To Expect from a Search Engine?What Should You Expect from a Search Engine? Duane Forrester wrote about this very question in a recent blog postsaying "contrary to many search engine optimization conspiracy theories, neither Bing28m
3rd Feb 2016Branding Yourself to Better Your BusinessBranding Yourself to Better Your Business as Duane Forrester, Virginia Nussey and Kristi Kellogg talk Blab, Periscope, Meerkat, SnapChat and more these quirky social media platforms are on the rise25m
27th Jan 2016Amplifying Your Content and Concerns over AMPFind out how to take your content to the next level (hint: its ALL about being useful). Youll also listen in on an argument against Googles Accelerated Mobile Pages (AMP). Insights from Bruce Clay,30m
20th Jan 2016User Experience Tips and SEO in 2016Listen in for a discussion on User Experience Tips and SEO in 2016as Duane Forrester, Virginia Nussey, Kristi Kellogg and Robert Ramirez talk about the latest algorithm update. Theyll also talk about32m
13th Jan 2016What’s Trending in Local Marketing and Voice SearchWhat’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the28m
6th Jan 2016Digital Marketing Resolutions for the New YearDuane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, theyll talk about the value of26m
30th Dec 2015Best Of SEM Synergy: Hot Topics of 2015Director of Training Mindy Weinstein hosts a best of episodecovering hot topics of the year, including paid search and mobile SEO. These are some of our most popular segments that you dont want to29m
23rd Dec 2015SEO in 2015: Mobilegeddon, Millennials, App Deep Linking, RankBrain and MoreIts the last episode of the year and the SEM Synergy hosts are taking time to reflect on things that impacted SEO in 2015 and how to direct 2016 growth accordingly. Theyll also talk about the biggest32m
16th Dec 2015Google Search Quality Rating Guidelines Demand UsefulnessDigital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your28m
9th Dec 2015Google Wont Update Penguin Until 2016Stay up-to-date with all the latest Google news as Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot topics like Googles recent removal of location filters and the30m
2nd Dec 2015Social Media for Business: PR Pro Lisa Buyer Talks Social SecretsListen in as Kristi Kellogg interviews PR pro Lisa Buyer. Buyer is an acclaimed author, speaker, professor and owner of the Buyer Group, an interactive digital marketing agency based in Florida.21m
25th Nov 2015Q and A with New Bruce Clay, Inc. VP Duane ForresterFormer Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off29m
15th Nov 2015Former Bing Spokesman Duane Forrester Joins Bruce Clay, Inc.Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duanes passion for helping businesses inspired the move to a47m
11th Nov 2015The Latest Facebook Ad Updates and How to Leverage ThemFacebook recently launched the ability to use dynamic locations in ads, as well as monitor foot traffic via BLE technology. Virginia Nussey, David Szetela, Kristi Kellogg and Robert Ramirez discuss28m
4th Nov 20152 Things Changing Search Forever: Machine Learning and Predictive SearchListen in as Bruce Clay, Mindy Weinstein, Virginia Nussey, Kristi Kellogg and Maryann Robbins discuss Googles recent warning against sneaky mobile redirects and what that warning means for digital33m
28th Oct 2015Up Close and Personal with Wizard of Moz Rand FishkinWizard of Moz Rand Fishkin joins Bruce Clay, Inc.s Kristi Kellogg for an exclusive interview on all things digital marketing, including the ROI of giving away content, current search trends, warring28m
21st Oct 2015Google Changes Position on Ajax; Amazon Cracks Down on Fake ReviewsThe first hot topic of this show is Amazon's pending lawsuit against 1,000 people who offered reviewing services on Fiver.com. Listen in as Robert Ramirez, Mindy Weinstein, Virginia Nussey and Kristi28m
14th Oct 2015Googles Gary Illyes Answers Bruce Clays SEO QuestionsGoogle Webmaster Trends Analyst and search engine spokesperson Gary Illyes answers Bruce Clays questions about ranking algorithms, penalties and quality guidelines in this special interview episode.29m
7th Oct 2015Millennial Marketing, Content Case Studies & Pubcon Las VegasRecording this week's show from the annual Pubcon Las Vegas, Kristi Kellogg, Virginia Nussey and Mindy Weinstein highlight their top takeaways from day 1 of the conference. Hear how American Eagle,25m
30th Sep 2015Getting to Know Your SEM Synergy Panelists; Bruce Clay Members Plan for Pubcon 2015We getto Know Your SEM Synergy Panelistsas we get some backstory from the show's recently arrived panel contributors, David Szetela, Rob Ramirez and Mindy Weinstein. Plus, David and Mindy preview29m
23rd Sep 2015Takeaways from Bruces Exclusive Interview with Googles Gary IllyesGoogles Gary Illyes fielded questions from Bruce Clay earlier this month in a live interview. Bruce, Mindy Weinstein, Virginia Nussey and Kristi Kellogg discuss the key takeaways, including Garys29m
16th Sep 2015AdWords and TrueView Ad NewsWith PPC author and expert David Szetela, Bruce Clay examines how Googles new definition of conversions will adjust search ad reporting. In other SEM advertising news, they look at fresh26m
9th Sep 2015Holiday Campaigns (Already?!) and Panda 4.2Were two months out from Thanksgiving and 59% of U.S. and U.K. retailers are already preparing their holiday promotions. What should you be doing now to strengthen your digital marketing presence so26m
26th Aug 2015Google’s Latest Patent and SEO Tips for VideosGoogle’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the29m
19th Aug 2015Google’s Move to Alphabet and MoreEarlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have25m
12th Aug 2015Panda 4.2, Local Pack Changes and SEO RisksGot questions about the Panda 4.2 rollout? We've got answers. Listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg talk about Panda 4.2, as well as Google's recent changes to30m
5th Aug 2015Fresh Data on the SEO Industry and What Lies Ahead for Google+The 2015 Online Marketing Industry Survey, fresh off the presses, revealed important data that digital marketers need to take note of. Listen in as Bruce Clay, Virginia Nussey, Mindy Weinstein and30m
28th Jul 2015Dealing with Google Panda 4.2Google Panda 4.2 is slowly rolling out. This refresh is good news for site owners who were previously penalized, as it gives them a chance to recover. On the other hand, there will be new Panda29m
22nd Jul 2015Link Building in the Penguin AgeListen in as the Bruce Clay team discusses the ins and outs of linking in the Penguin age. Ever since Google Portugal stated in a blog post that even asking for links may violate webmasters30m
10th Jun 2015DisavowFiles: The SEO Industry’s New, Free Backlink Intelligence ToolThe time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had20m
3rd Jun 2015Duane Forrester and the Next Game-Changing TechnologiesEnjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to39m
27th May 2015The Truth About Disavowing LinksTo disavow or not to disavow? Learn how to leverage disavow files. Bruce Clay talks about criteria for and benefits of disavowing links. Later in the show, listen in to a roundtable discussion on28m
13th May 2015Unconfirmed Google Algo Update and AdWords InnovationsTune in to hear the latest SEO buzz, including the so-called Phantom Update Google ranking fluctuations occurring between April 27 and May 3 that digital marketers are correlating with low-quality29m
28th Apr 2015Google EU Antitrust Scrutiny; Social Media Aids Nepal Earthquake ReliefThe Bruce Clay team discuss Google EU Antitrust Scrutiny and how it affects search marketers; Social Media Aids Nepal Earthquake Relief; Also , we learn about some of the highlights they came back30m
22nd Apr 2015Mobile Friendly SEO And What The Effects Are Of The April 21st Changes AreCo-Host Virgina Nussey, Content Manager with Bruce Clay sits down with the SEO Manager Rob Ramirez as well as Community Manager Kristi Kellogg and discuss the changes surrounding April 21st27m
15th Apr 2015Paid Search, Twitter, Pinterest and Mobile UsabilityPaid Search, Twitter, Pinterest and Mobile Usability are on deck as Bruce Clay rounds up his team to discuss thegrowth of paid search, a survey of men versus women when it comes to Google Search, and31m
1st Apr 2015Facebook Embeddable Videos and Their SEO ImpactBruce Clay, Rob Ramirez and Mindy Weinstein discuss video for SEO and Social following the release of the latest product from Facebook, called Riff, which allows you to create and collaborate on27m
25th Mar 2015The 7 Worst Things You Can Do In Mobile; Should You Build an App?The 7 Worst Things You Can Do In Mobile and how you can get around it. Bruce and the team discuss how to avoid any mistakes while rushing to get your website mobile compliant by April 21st. Plus, we35m
11th Mar 2015Bruce Clay Introduces SEOToolSet Version 6 for Advanced SEOVirgina Nussey, Paula Allen, Aaron Landerkin accompany Bruce Clay to announce the release ofSEOToolSet Version 6. They discuss upgrades, free and premium offerings, and more. Some of the teams30m
25th Feb 2015Google Brand eCommerce Update Causes Fluctuations; Benefits of LinkbuildingMany webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey, Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu27m
4th Feb 2015Marketing Predictions You Should Prepare for in 2015; The State of SEO in AsiaVirginia Nussey discusses Marketing Predictions You Should Prepare for in 2015 with Neil Patel, the co-founder of Crazy Egg, Hello Bar, KISSmetrics and Sprout. Also , Virginia is joined Kristi28m
28th Jan 2015Bruce Clay Makes 2015 Annual SEO Industry Predictions2015 Annual SEO Industry Predictionsas Bruce Clay, Virginia Nussey and Mindy Weinstein go through the list ofnine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the27m
21st Jan 2015Are Google Domains a Good Idea From a SEO Perspective; SEJ Summit 2015 ShowcasedAre Google Domains a Good Idea from a SEO perspective, and how this move might be to make Google go head to head with GoDaddy. Plus, we hear about the upcoming SEJ Summit 2015 with Kelsey Jones, the33m
7th Jan 2015What is Content Marketing and Social Media Marketing Going to be Like in 2015?What is Content Marketing and Social Media Marketinggoing to be like in 2015? Bruce Clay welcomes Virginia Nussey, Michael Shore and Rob Ramirez to discuss what they see is on the horizon.They look25m
30th Dec 2014Link Building Strategies and PlanningJulie Joyce, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Plus we29m
23rd Dec 2014In House SEO Consulting and Strategy with Jessica Bowman and Tony AdamVirginia speaks wth in-house SEO consultan Jessica Bowman.Jessica shares creative ways to generate organization-wide excitement about SEO initiatives, signals to recognize when enthusiasm is fading,30m
16th Dec 2014Mobile Optimization Changes, Challengers to Google Search Market Share and Other SEO Predictions for 2015Bruce, Virginia, Rob and Mindy discuss how will the role of mobile optimization be changed in 2015, when it comes to responsive designandGoogle embracing dynamic content. The Bruce Clay team also25m
9th Dec 2014Google My Business Guidelines Rewritten; Losers to Google Penguin: Large Multi-Location BrandsGoogle has rewritten their My Business guidelines, Bruce explains with Rob and Virginia how he calls this move evolutionary and that itbenefits Google withthe results of their local directory34m
3rd Dec 2014Google Thanksgiving Shuffle Rankings by Penguin; Social Media and Content Marketing Strategies with Ric DragonBruce, Virginia and Rob Ramirez discuss search news from over the Thanksgiving holidays Google shuffled search rankings thanks to another updated rollout of Google Penguin Plus, Virginia speaks with31m
26th Nov 2014Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target AudienceMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran,33m
18th Nov 2014Testing The Google Mobile Friendly Tool; Google Local Carousel Goes Away for Restaurants, Hotels and More.Googles new mobile-friendly testing tool tells you if your site passes or fails the mobile test. The Bruce Clay team puts a couple of websites to the test and they give their conclusions. Plus, they29m
12th Nov 2014Is Linkbuilding As a Strategy Dead? Examining Content StrategiesIs linkbuilding as a strategy dead? Reciprocal links, emailing to try and get links are no longer working or really effective - you need to recognize the evolution whether it is inbound marketing27m
5th Nov 2014Ever Changing World of Mobile; Eric Enge on The Great Knowledge Box Showdown: Google Now vs. Siri vs. CortanaVirginia, Mindy and Bruce look back at the SEO Mosh Pit, a Q&A session where PubCon Vegas 2014 conference attendees got to ask their questions of some of digital marketings best minds and leaders,32m
15th Oct 2014Content Marketing, Renaming Search Marketers and the Google Answer BoxVirgina and Mindy welcome Rob Ramirez and Kristi Kellogg to catch up on some of the latest search and scoial headlines coming out of SMX East 2014 and Pubcon 2014. They discussed content marketing,29m
7th Oct 2014Google Partner Answers Google AdWords and Analytics Questions; Google Announces Structured SnippetsWe learn about how Google reps representing theGoogle Partner program answered Google AdWords and Analytics Questions at the Bruce Clay booth at PubCon 2014. Plus a discussion on what goes hot on30m
24th Sep 2014SMX East, PubCon Vegas: Conference Season is Here! Content Marketing StrategiesVirgina and Mindy welcome Bruce Clay content writer Kristi Kellogg as they lay out their plans for covering SMX East 2014 in New York and PubCon 2014 in Las Vegas. They also discuss a recently penned28m
17th Sep 2014What To Do With Useless Authorship Markup: Keeping Up with SERP Formatting ChangesGoogle has ended its Authorship program and Authorship markup is no longer supported in web search. Given the announcement, Bruce recommends what to do with what he calls useless authorship markup.27m
3rd Sep 2014Editorial Guidelines for Including SEO Into Your Content; Bruce Clay Takes the ALS Ice Bucket ChallengeEditorial guidelines for including SEO into your content, from writing descriptive headlines to creating an overall formula for building good searchable content. Also, the Bruce Clay team has been26m
20th Aug 2014Web Analytics 2.0: Empowering Customer Centricity; Social Media and Conversion OptimizationTalking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the31m
13th Aug 2014Google Indexable JavaScript Based Content; Responsive Design vs. M-DOT for Mobile SitesDiscussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering37m
30th Jul 2014Social PR Secrets and Social Media Marketing Trends with Lisa BuyerSocial PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or39m
16th Jul 2014Impact of Google Panda 4.0 Release; Google Quality Rating Guide LeakedVersion 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking33m
17th Nov 2011SEO Keyword Suggest Tool and SOPA Backlash.SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act33m
10th Nov 2011Importance of Site Quality, Not Just Page QualityDiscussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic,36m
3rd Nov 2011Regulating Employee Social Media Use; Facebook Top News VisibilityKristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge32m
27th Oct 2011Yahoo Up For Grabs; Link Building on a BudgetGoogle is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss. Julie Joyce, co-founder of34m
20th Oct 2011Reaction to Google and their Switch To Encrypted SearchBruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and30m
13th Oct 2011Panda Update Strategy; Video Content OptimizationBruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on30m
6th Oct 2011International SEO and Social Media TrainingBruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best39m
22nd Sep 2011Creating Killer Facebook Ads; Wappow Search and Social Keynote PreviewBruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference. Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks39m
15th Sep 2011SMX East 2011: Ad Remarketing; Nifty MarketingVirginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing33m
11th Aug 2011SES San Francisco 2011 Preview; Social Media and Conversion OptimizationSES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform39m
15th Dec 2010MySpace...The Social Entertainment DestinationMySpace has become a Social Entertainment Destination as Tony Adam, director of online marketing for MySpace, explains; plus local-focused changes to the SERP with Bruce and what that means for31m
3rd Nov 2010How Google Places Will Rock the Search IndustryHow Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search. Plus, Jessica33m
27th Oct 2010Conversion and Click-SharingGregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions. Scott Fowles, an SEO32m
20th Oct 2010SEO-Ready CMS ImportanceSEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk. Jessica and Bruce chat about all the great feedback Bruce Clay,32m
6th Oct 2010Google MayDay, Caffeine and Matt CuttsSEM Synergy this month showcases some of the popular interviews in the history of the program. From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team. As a major36m
22nd Sep 2010Fall 2010 Search Marketing Conference OutlookThe Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars. Virginia talks to Mark Robertson of ReelSEO.com about the going33m
15th Sep 2010Local Search Growth PhenomenonBruce, Susan and Virginia discuss significant growth surrounding local SEO and how it has been overlooked and how mobile is tied into it. Virginia speaks with Chris Travers of Universal Business36m
8th Sep 2010Is Google Instant a Threat to SEO?Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it31m
1st Sep 2010Bing, Yahoo and Small BusinessBruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing. Brent Rangen,31m
25th Aug 2010International SEO and Bulliding Communities/StartupsBruce, Susan and Virginia start off with International SEO discussion including the debate of utilizing White Hat SEO methodology over buying links. BenHuh of Cheezburger Network talks communities33m
18th Aug 2010Shifting SERPS and Social Media Branding LessonsBruce, Susan and Virginia consider how personalization, blended search, changing technology, and increased competition have changed the search marketing industry. Joshua Titsworth, digital marketing30m
11th Aug 2010SES San Fran Preview and InHouse SEOBruce, Susan and Virginia discuss the upcoming SES conference in San Francisco, including the new re-branding and focus of the conference series, and the inclusion of Connected Marketing Week.30m
4th Aug 2010Passion in Business and Community BuildingBruce, Susan and Virginia start off the show by analyzing recent search engine updates as they may affect the SEO industry. Andy Liu, co-founder of BuddyTV and an angel investor, then talks to31m
28th Jul 2010Crisis Communications, Viral Video and Social MediaSusan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media. Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics,29m
21st Jul 2010Facebook Optimization and BlueGlass 2010 LA RecapBruce, Susan and Virginia discuss Facebook Optimization, plus we get an exclusive report on the inaugural BlueGlass LA 2010 from one of the lead organizers Loren Baker, who also runs Search Engine36m
14th Jul 2010Mayday vs. Caffeine and Video for E-Commerce TipsBruce, Susan and Virginia discuss some comments that Google CEO Eric Schmidt made at Guardian Activate Summit 2010 about the future of mobile, personalization, news delivery. Bruce Clay Senior SEO31m
7th Jul 2010Mobile Advertising and the Changing Mobile MarketThis summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows34m
23rd Jun 2010Blended Search ResultsBruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search33m
16th Jun 2010Rebranding Through Social Media EngagementKate Gardiner manages social for the daily PBS television series, The NewsHour. She tell us the story on how The NewsHour brand was remade through social media engagement. Bruce, Susan and Virginia39m