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SEO Rockstars

The SEO Rockstars Podcast is back with new episodes hosted by Nearfront co-founder Guillermo Bravo. The show cuts through SEO complexity by focusing on the AI revolution, automation, and the strategies that actually move the needle today.

Deep, veteran SEO expertise, and transparent, high impact insights and conversations with industry leaders, all designed to help you build trust, authority, and real results in the digital landscape.

Search Engine Guru Daron Babin on The Evolution of SEO from 1994 to AI
Industry pioneer Daron Babin, known in SEO circles as SEGuru, details his career trajectory from a technical producer at NBC to a digital marketing visionary who began practicing SEO in 1994. After a
Google is Silently Judging Your Business? Suspensions, AI Lies & Local SEO Survival with Ben Fisher
In this powerful return episode of SEO Rockstars, Ben Fisher from Steady Demand reveals the harsh realities every local business owner needs to hear. From massive Google Business Profile suspensions
SEO Grounding: The New Gold Standard for Enterprise Growth
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo sits down with Jordan Koene, CEO and Founder of Previsible, to discuss the radical shifts defining search in 2026. Koene introduces
Full Throttle Strategy: Ivy Boyter on Navigating the "Trust Recession"
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo catches up with Ivy Boyter, founder of Full Throttle SEO, to break down why the old playbooks are failing in an AI-driven world. Ivy
SEO is Dead, Long Live Marketing: A Reality Check with Jeff Ferguson
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with industry veteran Jeff Ferguson, CEO of Amplitude Digital, to dismantle the persistent myths haunting the search
SEO Unplugged: Building for Humans in the Age of AI
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with Yoast SEO founder Joost De Valk to discuss his transition from a high-level operator to a passionate investor and
Blueprint for Scale: Masterclass in Enterprise Multi-Location SEO
In this episode of the SEO Rockstars podcast, host Guillermo Bravo reunites with long-time colleague Samer Alkass (Director of Search at Aerosvit) to discuss the complexities of managing SEO across
Mastering the Modern SEO Game: Craig Campbell's No-Nonsense Blueprint
Guillermo Bravo sits down with industry veteran Craig Campbell to discuss the evolving landscape of search engine optimization. With over two decades of experience, Campbell emphasizes that while AI
Eli Schwartz on Driving Real Business Impact with Product-Led SEO
Growth strategist Eli Schwartz explains why SEO must shift from a technical checklist to a core business driver. He introduces the concept of Product-Led SEO, using examples like Zillow to show how
Local SEO Secrets: Turning Search Visibility into Dispensary Revenue
In this episode of the SEO Rockstars podcast, Guillermo Bravo talks with Matthew Shterenberg, founder of Deep Roots, to strip away the fluff of modern search marketing and focus on what actually
From Keywords to Credibility: Jason Barnard's Blueprint for Brand SEO in the Age of AI
Jason Barnard's strategy for Brand SEO centers on a critical pivot away from a singular focus on keywords and toward building a strong brand entity. As the founder of Kalicube, he argues that
The SEO Blueprint: Why Cannabis Brands Must Own Their Digital Real Estate
Guillermo Bravo speaks with Jeremy Johnson of Quality Roots outlines the critical role of SEO as a top growth channel in the highly regulated cannabis industry, which faces severe restrictions on
The Entity-First Future: Mastering Local SEO and AI Perception with Ben Foster
Ben Foster of Steady Demand, a Google Business Profile (GBP) product expert, explores the critical role of GBP, which can account for up to 70% of a local business's revenue and is linked to paid
PageRank to PMax: Frank Watson's Three-Decade Playbook for AI and the Future of SEO
Frank Watson, aka "Aussie Webmaster," provided a comprehensive look at the evolution of search, spanning from the pre-engine days of the Yahoo! directory and the inception of Google's PageRank to the
How Local SEO is Changing in The Era of AI and Large Language Models
Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an efficiency tool for tasks
Local SEO's New Blueprint: Why Reviews are the King, Content is Queen, and the AI Future is Pay-to-Play
Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment
AI, SEO, and the Rise of GEO (Generative Engine Optimization)
A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine
Low-Effort, High-Impact SEO Quick Wins
Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple,
Nacho Analytics and Warrior Forum
We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Having
Mike Roberts - Founder and CEO - SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC,
Google Improvements and Indexing URLs
This episode of SEO Rockstars touches on Google now letting you submit URLs for indexing straight from Search, as well as giving you the ability to fact check news. Not only is Google one fo the best
Google Search Quality Crisis
Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics? Google Testing Breadcrumb URLs Above Titles on Mobile Search
The Power of Online Reviews, the Definitive Guide to Local Search Ranking Factors and More from SMX West 2017
Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't
Hijacking Google’s SEO Guide Search Rankings
Hijacking Google’s SEO guide search rankings ; Google ‘related picks’ now showing under some top stories carousels; How competitors can ruin your rankings, and how to make sure they
AMP, SSL, HTTPS and more with International SEO Consultant Aleyda Solis
Chris Boggs welcomes International SEO Consultant Aleyda Solis. She talks to us about how she got started from Marketing to SEO. Also, they talk AMP webpages and how you really can't discount them.
Breaking Down The Newest Penguin Algorithm Update
In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in
SEO Winners and Losers in 2016
Matt Cutts Hearts His Google+ Followers; Google Adds Category Filters to Organic Search .What can we learn from the winners and losers of organic search in 2016? Top Google
The Ultimate SEO Google Hack
Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting
Search's Role In Combating Fake News
Search's Role In Combating Fake News? Google AMP carousels are multiplying! Google Update Brewing? Chatter Tools Point To Algorithm Update; Don’t let a spotty connection stop you from
From PPC Ads in SERPs to Google Search Analytics
Chris and Frank discuss Locating PPC Ads in SERPs; Defining Google Search Analytics and from Moz Doubling Down on Search; A NEW New Google.
Google Getting Around Controversial Sites and Ranking Well in Search Results
Google has been getting some heat around various anti semitic and racist sites ranking well in their search results. Frank and Chris explain. Plus, a New Search Results Evaluation Model from Google;
Referrer Spam Wrecking Google Analytics
Referrer spam wrecking Google Analytics data. Google Search Console expands reports for property sets. Google Acquires Eye Tracking Startup Eyefluence and its Technology. Stop Looking at Keyword
Content, Links, Tech and Analytics
Talking Content, Links, Tech and Analytics as Chris and Frank discuss: Google’s machine learning now writes featured snippets descriptions. Google Returns Porn For Sexy Black Mom But Not For Sexy
Google Tweaking Top Stories; Filtering Out Fake News
Google Tweaking Top Stories Algorithm To Filter Out Fake News? Man sues Google for $750,000 over defamatory search results. SEO without SERPs with Google Assistant, Home and Amazon Echo. Google
Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index
Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index. No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing. Bing Search Will Not Do
Going Behind the Warrior Forum
Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight
Essential Help for ECommerce SEO Newbies
Chris and Frank share what they call a good direct article that offers some essential help for ecommerce seo newbies. Plus how page quality and engagement is important to good
Search Engine Journal Guides Analyzed
Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research
Locating PPC Ads in SERPs; Defining Google Search Analytics Impressions, Position and Clicks
55% of searchers don’t know which links in the SERPs are PPC ads.New Google help document defines Search Analytics impressions, position and clicksThematic Modeling Using Related Words in Documents
Bing: Testing Site Name Only With No URL in Results; So You Want to Do International Marketing;
Bing Testing Site Name Only With No URL in Search Results; Frank Watson on So You Want to Do International Marketing; What are Google's quality updates (aka Phantom updates), and how can
Moz Doubling Down on Search; A NEW New Google
Moz is Doubling Down on Search; Making Sense of Google's Updates in Local Search; Wake Up, SEOs – the NEW New Google is Here;10 Question-Based Keywords that Drive Tons of High-Quality
Defining Google Search Analytics
Frank Watson and David Harry discuss:No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help
Advanced Data Markups and Local SEO Tips
Chris Boggs and Frank Watson discuss markup and structured data, and give us the buzz on everything Google including their new interface, removal of older content, cut backs on incentives for Local
Entrepreneur Magazine: Is Google Trying to Kill SEO?
Is Google Trying to Kill SEO ? The Anatomy of a SERP ; Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs; Don’t Make All Content QA For Google’s Featured
Google Helping With Search Results of Hillary Clinton
Google is manipulating Autocomplete search results to help improve Hillary Clinton’s online reputation. How Google May Map A Query To An Entity For Suggestions. Competitive threats to Google,
2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities
Frank and Chris discuss 2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities; Google Still Working on Separate Mobile Search Index Plus, Google tests
Using SEM and SEO for Acquisition of Ecommerce Sites
Using SEM and SEO for Acquisition of Ecommerce Sites; Rich Cards: The new evolution stage of Google SERPs; Google: You Can Ignore Links from Scraper Sites ; 8 SEO Facts Most
Google Must Face Claims on Search Removals
Google Must Face Claims on Search Removals Google Must Face Claims on Search Removals and another Is Search Dead article as Frank Watson and Chris Boggs discuss these stories plus: Google Search
New Title and Description Lengths for Google SEO in Search Results.
Chris Boggs and Frank Watson discuss New Title and Description Lengths for Google SEO in Search Results. Google has increased the width of the search results for nearly all
Bing Reports One-Quarter Of Searches Are Voice Search Queries
Bing reports One-Quarter Of Searches Are Voice Search Queries as one in four searches on the Windows 10 taskbar using Bing are voice queries. Plus:The State of Mobile Web – US 2015 Google
Google AdWords Expanded Headlines Now Live
Google AdWords Expanded Headlines Now LiveGoogle Adds New “Instant Content” Feature in Search ResultsGoogle brings back in-depth articles to search results after 17-day outagePPC spend impacting SEO
Fixing Manual Penalties Due To Compensated Content and Reviews
Frank Watson and Chris Boggs discuss: How Bloggers Can Fix a Manual Penalty Caused by Compensated Content ReviewsShould You 301 Redirect Old Product Pages to Existing Category Pages on Sites?6
Google Issues Mass Unnatural Outbound Links Penalties
Google Issues Mass Unnatural Outbound Links Penalties as Google has issued a large number of unnatural links penalties over the weekend, specifically around outbound
How SEO Best Practices Became Irrelevant
How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016
Former Googler on Google’s Early March Update
Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google
Google SERPs : Right Hand Side Ads Being Removed
Google SERPS is removing all Right Hand Side Ads on SERPs worldwide as ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three
Pulp Fiction Ranking Factors; 7 Characteristics That Can Make A Link “Bad” For SEO
Pulp Fiction Ranking Factors; 7 Characteristics That Can Make A Link “Bad” For SEO; Judging a Link’s True SEO Value and Google’s Medium investment and SERP play (scraping for
Cost-Efficient Tips for Ramping Up Your SEO; Google Looking to Add Featured Snippets to Search Results
Chris Boggs gives us o a quick review of Pubcon, plus he and Frank Watson share some Cost-Efficient Tips for Ramping Up Your SEO, plus Google Looking to add Featured Snippets to Search
Non Mobile Friendly Sites Disappearing from Top Organic Results; Make Site Search Friendly Before Hiring An SEO
Non Mobile Friendly Sites Disappearing from Top Organic Results; 35 Ways To Make Your Site Search Friendly Before You Hire An SEO; Google testing Local Pack Without Plus
Google Confirms Another Core Search Algorithm Update; Google Rolls Out YouTube Newswire
Google Confirms Another Core Search Algorithm Update; Google PSA: Don’t Add Noindex Directives In Your Body Content; SEO Website Migration; Google Rolls Out YouTube Newswire, Curates
Line Changes in SERPs; Danny Sullivan on State of Search Marketing in 2015
Line changes in serps using search for SEO and How to Make Seasonal Keyword Heatmaps. Now Google see you, now they don’t. Danny Sullivan on the State of Search Marketing in 2015. Chris
Marketing and Content Industry Experts Share SEO Tips
Frank Watson and Chris Boggs weigh in on a recent HubStaffarticle which lists 20 SEO Tips from Marketing and Content Industry Experts. We hear takeways from the likes of Bruce Clay, Danny
Thoughts About Pubcon 2014; Google Not Updating PageRank Anymore? How About Goog
Jim and Chris give their thoughts about Pubcon 2014 in Las Vegas, Google not updating PageRank Anymore and some Google PageRank Alternatives. Plus, Google Penguin 3.0: Is
Goodbye Orkut and the Yahoo Directory
Chris welcomes Frank Watson of Kangamurra Media discuss some stories that flashback to the closing of two throwback platforms. Plus, Switching to HTTPS Will Not Increase Your Search
Google Penalizes Private Blog Networks; Adds Structured Snippets To Search Resul
Headlines include: Google Penalizes Private Blog Networks; Baidu Chief Scientist predicts half of web searches will soon be speech and images. Google Has Tightened Its European
SEO Rockstars Celebrates 200 Episodes; Google Indexing Google Maps Search Result
SEO Rockstars Celebrates 200 Episodes; Google Indexing Google Maps Search Results Pages; Google Notifying Webmasters Of Sitelinks Search Box Via Webmaster Tools ;Google Patent Changes Ranks Based on
Penguin Refresh Needed to Recover; Google Brings Product Listing Ads To Third-P
Google Confirms Penguin Refresh Needed to Recover Google Brings PLAs Product Listing Ads To Third-Party Sites Like Walmart.com. AdSense for Shopping and Yahoo doing same thing. Google
Google Drops All Authorship; Amazon To Launch Their Own Online Ads
Google has completely dropped all authorship functionality from the search results and webmaster tools. Amazon is planning to launch their own online advertising program, which includes replacing all
Google Penalties for Content Spam Guest Blogging; Targets Two European Link Netw
Google is prepping to issue penalties for content spam guest blogging; Google IPO 10 years ago this week; Google Targets Two European Link Networks; Google Penalties Reappearing In Manual Spam Action
New Law Affecting Russian Bloggers Privacy; Long Tail Traffic Effectiveness
A new law imposing restrictions on users of social media has come into effect in Russia. It includes measures to ensure that bloggers cannot remain anonymous, and states that social networks must
Effects Of Duplicate Content In Search; Cost of Google Penalty to eBay
Googles John Mueller on The Effects Of Duplicate Content In Search; Google Penalty May Have Cost eBay 200 Million dollars and It Keeps Getting Worse; What is the real impact
10 SEO Myths and Lies You Should Never Believe
Daron and Chris run down a list from a MarketingLand article breaking down the 10 Lies You Should Never Believe From SEO Gurus. Promising customers The number 1 Position on Google,
Matt Cutts Takes Work Leave; Author Photos Being Removed in SERPS
Google webspam team leader Matt Cutts is taking a leave of absence.. Google is getting rid of author photos in the SERPS according to John Mueller. Google Founders Talk About Ending the 40-Hour Work
Google: Shuts Down Orkut; Removes Links Under Right to be Forgotten
Google Finally Shuts Down Orkut, Its First Social Network and begins removing links under right to be forgotten ruling. Jim and Daron are joined by Internet Marketing Ninjas Ann Smarty and Thom
Google Registering Domains and Offers Web Hosting; Adding Schema Markup Is Impor
Google is quietly testing a service for registering domains as Google Calls New gTLDs Domain Endings, Offers Web Hosting ; Google Panda 4.0 Hit Sites Blocking CSS
Yandex Not Provided and Google Payday Loan Algorithm 3.0 Release
Daron, Jim and Chris discuss the release of the Google Payday Loan 3.0 algorithm which is meant to target spammy queries over spammy sites. They also talk about how Yandex has begun encrypting 100
Google Will Not Devalue Links Soon; History and Value of Links
Google Will Not Devalue Links Soon Says Matt Cutts in a recent video, which leads Jim and Chris to talk about History and Value of Links. Also, Duane Forrester offers us linkbuilding tips on his
Did Your Manual Penalty Disappear? Matt Cutts New Video on Ranking Content
Did Your Manual Penalty Disappear? Chris and Jim discuss how they have also seen 2 sites come back from doing nothing, to back in the index after a timed penalty. A new Matt Cutts video
Demise of Google Plus; Overlap Between Social and Search
Daron ,Jim and Chris discuss how Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.Plus, Duane
Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma
Seth Besmertnik, the CEO of Conductor explains why publicly declared paid media is dead and he advocates going after free web traffic with an idea called web presence management and
Google and Bing Debunking SEO Myths; Acting on Paid Links and Content Farms
Chris ansd Jim discuss as Google Senior Engineer Matt Cutts Debunks SEO Myths and explains how Google Regrets Not Acting Faster On Paid Links and Content Farms , plus Bing: Unnatural
Guest Blogging Penalties, Local Rankings and a New SEO Rockstar Coronated
Daron and Chris play catchup on the guest blogging penalties that sites like MyBlogGuest experienced at the hands of Google, plus the need for SEOs for to do more local rankings. Also, we hear from
Overview of New Bing Webmaster Guidelines with Duane Forrester
Overview of New Bing Webmaster Guidelines as Chris and Daron welcome Duane Forrester, the Senior Product Manager for Webmaster Outreach at Bing. Duane takes us through every from areas like links,
Google 400 Million Dollar Acquisition of WiFi provider ICOA…Not Real
Daron and Chris remark on the Google's supposed 400 million acquisition of WiFi provider ICOA as it was announced in a fake press release Monday. We look at Danny Sullivan had to write about it in
Reconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority Bu
Matt Cutts talks Reconsideration Requests; Eric Schmidt Tells Parents To Have the Online Talk Before Sex Talk With Kids; Duane Forrester from Bing brings us a new Behind Bing segment on Authority
Election Day Search and Social Trends; Behind Bing: Crawling Basics
Election Day Search and Social Trends, plus the premiere of our Behind Bing segment with the Senior Product Manager for Webmaster Outreach at Bing, Duane Forrester discussing crawling basics.
Tracking Hurricane Sandy with Google Auto Complete; Advanced Google Voice Search
Talking Tracking Hurricane Sandy with Google Auto Complete and other Hurricane Sandy related search results on Google with Avi Wilensky CEO/Founder of ProMediaCorp. We also preview the upcoming
FTC Likely to Review How Search Engines Disclose Paid Listings
FTC Likely to Review How Search Engines Disclose Paid Listings as Daron refers to a Search Engine Land article and Chris offers his first hand account on how according to SEMPO, the US Federal Trade
71 Percent of SEOs Report More Company Buy-In; Twitters New SEO Tactic
71 Percent of SEOs Report More Company Buy-In; Twitters New SEO Tactic. Chris and Daron also dispell another claim made in a Guardian UK Article that stated SEO Will Soon Be Dead (SEO is still vital
Google Panda Refresh Alert; Did Marissa Mayer Really Only Give Google 30 Minutes
Google Panda Refresh Alert as Google announces via Twitter that a Panda refresh will be rolling out over the next few day, plus Chris and Daron recap the BrightEdge-hosted Share 2012 event they met
SESSF12 Recap: Surprise Keynotes, Link Removal Importance, Flash Mobs
Daron and Chris recap the SES San Francisco 2012 conference, including the surprise keynote panel with Matt Cutts and Danny Sullivan, the Importance of Link Removal as the in thing to do in our SEO
SES San Francisco 2012 Preview
SES San Francisco 2012 Preview as we look into the education, the expo, and the nightlife experiences to look forward to with Mike Grehan (Group Publishing Director Interactive with Incisive Media,
Weighing In on New Yahoo CEO Marissa Mayer
Yahoo has tapped former Google VP Marissa Mayer as the companys new CEO.The SEO Rockstars welcome best selling author, global entertainment/digital media consultant Rebecca Lieb (Analyst, Digital
Google +1 Button Recommendations; Twitter Search Upgrade to Include Auto Complet
Google updates the +1 button to now display social recommendations for other content on the same site, plus Daron and Chris discuss Twitter Search Upgrade to Include Auto Complete and New Filters.
Bruce Clay and UBL Local Paid Inclusion Revisited
Daron and Chris revisit after months of requests about the Local Paid Inclusion scandal with respect to Universal Business Listings and Bruce Clay Inc.
Google Knowledge Graph and Yahoo Axis Reviewed
Daron and Chris review Google Knowledge Graph and Yahoo Axis. The Knowledge Graph enables you to search for things, people or places that Google knows about and instantly get information thats
Google Penguin 1.1; Search and Social In An Emerging Marketplace
Daron and Chris discuss Google refreshing the Penguin algorithm aka Penguin 1.1, and they look at some of the success that webmasters are finding using video and social links.
Google Penguin and Panda Updates: Weighing In
Daron and Chris weigh in on the latest news regarding the Google Penguin and Panda Updates, including how the updates are looking to target web spam and how some critics think Google is using these
Being a Search Authority; Behind Bing Webmaster Center
Chris takes us Behind the Scenes of Bing Webmaster Center as we hear from Duane Forrester, Sr. Product Manager with the Bing Webmaster Program. They discuss why social matters so much to the future
April 2012 Google Update Causes Sites to Lose Ranking
April 2012 Google Update Causes Sites to Lose Ranking as complaints are flooding the Google Webmaster Help forums with people complaining that their sites no longer rank in Google. Daron and Chris

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