The Hook with Katie Kempner

52 episodes

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry. Copyright WMR.FM
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Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on
10th Nov 2019
1 hour
Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s
10th Nov 2019
50 minutes
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and
18th Nov 2008
31 minutes
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us
27th Oct 2008
31 minutes
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of
20th Oct 2008
28 minutes
Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of
8th Sep 2008
29 minutes
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of
11th Aug 2008
31 minutes
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process
4th Aug 2008
28 minutes
Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to
21st Jul 2008
25 minutes
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of
14th Jul 2008
30 minutes
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today
7th Jul 2008
33 minutes
Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for
2nd Jun 2008
31 minutes
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and
26th May 2008
30 minutes
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the
19th May 2008
26 minutes
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American
12th May 2008
28 minutes
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a
25th Feb 2008
33 minutes
Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the
11th Feb 2008
30 minutes
Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
4th Feb 2008
32 minutes
Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young
22nd Jan 2008
31 minutes
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
8th Jan 2008
35 minutes
Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine
11th Dec 2007
30 minutes
Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to or
20th Nov 2007
34 minutes
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the
23rd Oct 2007
31 minutes
Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.
16th Oct 2007
33 minutes
Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing
14th Aug 2007
40 minutes
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