The Hook with Katie Kempner | wmrfm

The Hook with Katie Kempner

The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry. Copyright WMR.FM

CP and B employee Jeff Benjamin
Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on
Eric Yaberbaum of Lime Public Relations
Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s
Publishing Entertainment Weekly
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and
Creative Management Roles in Ad Agencies
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us
Marketing Change & Consumer Behavior
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of
Advertising Week Preview 2008
Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of
Streaming Media and Internet TV
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of
Advertising Industry Reporting
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process
Social Networks Role in Marketing & Branding
Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to
Digital Marketing Brands
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of
Cannes Lions 2008 Recap
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today
Bringing Home the Birkin
Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for
Cannes Lions 2008 Preview
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and
Product Development & Brand Driven Innovation
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the
Technology Brands and Chief Relevancy
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American
Marketing and Blogging
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a
Launching New Campaigns and Blogging
Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the
Super Bowl Commercials Review
Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
Art Directors Club Awards
Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young
Writers Strike and Super Bowl Ads
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
Top Ten Guerilla Marketers
Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine
Jon Fine of Businessweek
Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or
Ad Council CEO Peggy Conlon
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the
Publishing Writing and Advertising
Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.
Public Relations and Marketing
Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing
Theresa Howard of USA Today
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for
Media-Neutral Advertising
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable
Cannes Lions 2007 recap
A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.
Best Communications Strategies
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
Role of Advertising in Online Media
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of
Relevancy of Print Media
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
Branded Production
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.
Superbowl Ads Review
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.
Wall Street Journal Relevance
Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the
Ad Persuasion
Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials
Science, Digital Media and Online Advertising
A discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.
Jeff Hicks
President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.
Publishing Entertainment Weekly
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and
Interview with Martha Kempner
Interview with Martha Kempner
Warren Berger on Advertising
Warren Berger, who was also one of my very first guest and yet he’s willing to come back.
CBS News President Andrew Heyward
Andrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual
Deborah Zdobinski is Executive Director Corporate Communications of Public
Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
Frank Trullenque on Hispanic marketing and advertising
Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG
Role of Advertising in Online Media
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of
Ellie Parpis of AdWeek
The Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand
Barbara Lippert and Stuart Elliott on Superbowl Ads
Super Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.
Edna Johnson from Burger King Corporation
Katie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication
Julie Thompson and Jeremy Miller
Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best
Matt Creamer from Ad Age
Katie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.
Author Warren Berger
Katie talks to Warren Berger, author of Advertising Today. An amazing book, says Esquire magazine; a 4 star rating from Maxim magazine; Village Voice says media archaelogists will pore over it for
Premiere Show
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose

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