Podcast
52 episodes
The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
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10th Nov 2019CP and B employee Jeff BenjaminKatie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on1h 2m
10th Nov 2019Eric Yaberbaum of Lime Public RelationsEric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s49m
18th Nov 2008Publishing Entertainment WeeklyPublishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and30m
27th Oct 2008Creative Management Roles in Ad AgenciesTeressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us31m
20th Oct 2008Marketing Change & Consumer BehaviorTalking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of28m
8th Sep 2008Advertising Week Preview 2008Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of29m
11th Aug 2008Streaming Media and Internet TVTalking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of30m
4th Aug 2008Advertising Industry ReportingAdvertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process28m
21st Jul 2008Social Networks Role in Marketing & BrandingPart 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to25m
14th Jul 2008Digital Marketing BrandsDiscussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of29m
7th Jul 2008Cannes Lions 2008 RecapA Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today33m
2nd Jun 2008Bringing Home the BirkinAuthor Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for30m
26th May 2008Cannes Lions 2008 PreviewSusan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and29m
19th May 2008Product Development & Brand Driven InnovationJonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the26m
12th May 2008Technology Brands and Chief RelevancyLearn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American28m
25th Feb 2008Marketing and BloggingMarketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a33m
11th Feb 2008Launching New Campaigns and BloggingJeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the29m
4th Feb 2008Super Bowl Commercials ReviewAdvertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.32m
22nd Jan 2008Art Directors Club AwardsArt Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young30m
8th Jan 2008Writers Strike and Super Bowl AdsNew York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.35m
11th Dec 2007Top Ten Guerilla MarketersBrandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine29m
20th Nov 2007Jon Fine of BusinessweekKatie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or34m
23rd Oct 2007Ad Council CEO Peggy ConlonKatie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the30m
16th Oct 2007Publishing Writing and AdvertisingDirector of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.32m
14th Aug 2007Public Relations and MarketingSamantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing40m
24th Jul 2007Theresa Howard of USA TodayTheresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for42m
12th Jun 2007Media-Neutral AdvertisingElspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable51m
29th May 2007Cannes Lions 2007 recapA Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.52m
8th May 2007Best Communications StrategiesKatie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.53m
27th Mar 2007Role of Advertising in Online MediaSteve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of49m
13th Mar 2007Relevancy of Print MediaHolly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.53m
20th Feb 2007Branded ProductionKatie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.42m
6th Feb 2007Superbowl Ads ReviewStuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.54m
30th Jan 2007Wall Street Journal RelevanceJudy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the48m
23rd Jan 2007Ad PersuasionShannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials56m
9th Jan 2007Science, Digital Media and Online AdvertisingA discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.53m
12th Dec 2006Jeff HicksPresident, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.50m
11th Dec 2006Publishing Entertainment WeeklyPublishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and22m
5th Dec 2006Interview with Martha KempnerInterview with Martha Kempner54m
21st Nov 2006Warren Berger on AdvertisingWarren Berger, who was also one of my very first guest and yet he’s willing to come back.59m
7th Nov 2006CBS News President Andrew HeywardAndrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual1h 2m
10th Oct 2006Deborah Zdobinski is Executive Director Corporate Communications of PublicDeborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and57m
13th Jun 2006Becky Ebenkamp, Entertainment Editor, Brandweek MagazineBecky Ebenkamp, Entertainment Editor, Brandweek Magazine51m
6th Jun 2006Frank Trullenque on Hispanic marketing and advertisingFrank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG53m
28th Mar 2006Role of Advertising in Online MediaSteve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of53m
28th Feb 2006Ellie Parpis of AdWeekThe Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand57m
7th Feb 2006Barbara Lippert and Stuart Elliott on Superbowl AdsSuper Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.44m
31st Jan 2006Edna Johnson from Burger King CorporationKatie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication50m
24th Jan 2006Julie Thompson and Jeremy MillerJulie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best51m
3rd Jan 2006Matt Creamer from Ad AgeKatie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.36m
20th Dec 2005Author Warren BergerKatie talks to Warren Berger, author of Advertising Today. An amazing book, says Esquire magazine; a 4 star rating from Maxim magazine; Village Voice says media archaelogists will pore over it for57m
13th Dec 2005Premiere ShowKatie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose52m