LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude.

Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.

Ricky Bolufe

Ricky Bolufe

Social Media ROI with Dennis Yu

BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don’t miss this fast paced discussion

Read More »

Real CRO with Michael Aagaard

Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus

Read More »

Senior Conversion

Real CRO with Michael Aagaard – Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the

Read More »

Chris Gibbins from RedEye

Personalization with Chris Gibbins – Tim Ash speaks to Red Eye’s head of CRO, UC, and Personalization about the practicalities of starting with personalization, and

Read More »

Peep Laja from ConversionXL

Split Testing Mistakes with Peep Laja – Tim Ash talks to Conversion XL’s founder about common lading page testing mistakes, and how to avoid them.

Read More »

CRO Strategy for Advertisers

Tim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015

Read More »

Irrational Behavior with Bart Schutz

Tim Ash talks with Online Dialogue’s co-founder about neuromarketing and persuasion of the subconscious. Manipulating and focusing visual attention, depletion of rational thinking, and classic

Read More »

Shows In Production

Explore the WMR Vault

WMR News

WMR.FM: Podcast Network

FREE
VIEW