Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude.
Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.
Tim talks Online Sales Conversion with The Conversion Scientist, Brian Massey, author of The Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596092/lpo091012.mp3
In this lively episode SeeWhy founder Charles Nicholls shares insights about pricing strategies, the power of FREE, overcoming timing objections, and the back pain caused
Topic is Split Testing Tips and Tricks as WhichTestWon.com Chief Testing Evangelist Justin Rondeau talks testing with Tim Ash. Plus, you also get to hear
Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups). http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596095/lpo071612.mp3
Behavioural psychologist Susan Weinschenk (@TheBrainLady) talks about the power of human faces, video, and storytelling in this exciting interview. She also scats and sings Sinatra
Tim speaks with Mona Patel, the CEO of Motivate Design about uncovering usability problems, dealing with creative directors, and competing in classical Indian dance. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596097/lpo061812.mp3
JD Gershbein of Owlish Communicaitons talks about the power of LInkedIn and how to use it properly to drive business leads. Find out about his
Tim Talks to Mediatives Ian Everdell about powerful tools for designing a more effective user experience – as well as the lack of men’s sock
Innovate Media and Oculu President and founder John Cecil talks about the world best surfing spots as well as how to make video effective for
Analytics consulting firm Stratigent CEO Bill Bruno speaks about the importance of understanding KPIs as well as practical quick wins when implementing an analytics strategy.
Tim discusses conversion rate optimization with James Niehaus, Director of Optimization and Web Analytics at Symantec. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596098/lpo030512.mp3
Learn more about usability and conversion rate optimization as Tim interviews Steve Krug from Advanced Common Sense, and the author of Dont Make Me Think!
Tim talks about neuroscience, rally road racing, and irrational decision making with Brainfluence author Roger Dooley. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596101/lpo013012.mp3
The CEO of Big Giant Conversions talks offline conversion tracking and progressive disclosure with host Tim Ash. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596105/lpo100311.mp3
Tim talk with Intuitive Design founder and usability expert Larry Marine about strategic mistakes. Tactical fixes are easy, but they will not get us to
MetaMarketer founder Kate O’Neill discusses how organizations must look at the bigger picture and understand the perspective of their visitors in order to succeed. Segmentation,
HubSpot CMO Mike Volpe discusses the power of inbound marketing and how a business can take advantage of the latest in marketing automation techniques to
WhichTestWon.com publisher Anne Holland shares her experiences with unexpected test results in this lively and far-ranging interview. Find out about button sizes, human psychology and
The owner of Gun Dog Supply and author of Yahoo Store For Dummies shares his secrets for increasing sales tenfold in less than seven years.
This is the Year of Local. The Google algorithm change has catapulted local businesses to the top of search engine results pages. Find out about
Tim chats with Future Nows Brendan Regan about the realities of online testing and common pitfalls. Learn about timid testing, failed testing, and the need
Online lead generation is a rapidly growing field at the forefront of Internet marketing. Understanding the intricacies of the industry is critical to the success
Tim discusses Conversion Improvement with Chief Conversionista John Ekman of Conversionista.com. John discusses how people are starting to pay attention to conversion for traffic acquisition.
In a whirlwind and controversial conversation, ColderIce.coms John Lawson discusses social media and the fact that it is nothing special. However, he also discussed powerful
Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596115/lpo122010.mp3
Conversion Killers with Ben Jesson and Dr. Karl Blanks with the founders of Conversion Rate Experts in the U.K. They talk about conversion killers and
Common SEO-Related Conversion Problems with SEOmoz founder and President Gillian Muessig. She discusses driving traffic through organic search engine marketing, and the problems she has
POS and Curbing Customer Anxiety with Neil Patel, co-founder of Kissmetrics which strives to bolster online analytics. Neil discusses handling offsite metrics, trust seals, verification
Codebady CEO Patrick Bultema talks about irrational decision making in the brain and how to take advantage of it to persuade people online. He points
Oli Gardner – founder of Unbounce.com talks about the limitations of traditional content management systems, and describes how a nimble, flexible landing page platform can
Tim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn
Tim speaks with Apogee Search CEO Bill Leake about increasing the alignment between PPC ads and landing pages, the policics of landing page budgets, and
On average, 70 percent of site visitors will abandon the checkout process on ecommerce sites. Learn how to recover a significant portion of these lost
Jon Fougner leads local Ads Product Marketing at Facebook. He talks to Tim about how Facebook has emerged as a strong advertising platform, and he
Our company-centered views of our website are killing conversion rates. User experience strategist and designer Larry Marine walks us through common mistakes that Internet marketers
SitePoints much-too-young-and-brilliant co-founder Matt Mickiewicz talks about how web designers operate in the real world and why conversion rates are still too low as a
SEOmoz founder and President Gillian Muessig talks about how to get the conversion from search engine traffic. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8597440/lpo020110.mp3
Clix Marketing CEO David Szetela shares tips and tricks to help you convert content network traffic. Its very different than running a PPC campaign –
Scott Brinker from Ion Interactive discusses post-click marketing, how to create a culture of testing within your company, and how to compete on cycle times
Brooks Bell of Brooks Bell Interactive joins Tim to discuss the politics and practicality of Split Testing Large Companies, including traffic sources, and precautions. Brooks
Jonathan Mendez of Ramp Digital discusses the state of landing page optimization, optimizing for display ads and mobile devices. Find out more about his Bruce
Anne Holland, the founder of Marketing Sherpa and Which Test Won.com, tells us about Landing Page Testing, Compliance and involvement devices. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596130/lpo092809.mp3
Copywriting and persuasion authority Brian Clark of CopyBlogger.com discusses age-old wisdom from the direct-response world that still holds true for Internet conversion improvement. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596126/lpo083109.mp3
Explore ways to make e-commerce catalogs more effective. Find out about why your technology platform may be costing you money. How to improve your product
Merging Direct Response Copywriting with SEO with Heather Lloyd Martin of Successworks. She tells us about the best ways to help make your copy more
Web Analytics for More Effective Online Marketing with Avinash Kaushik, the author of Web Analytics and one of the world’s foremost speakers in web analytics.
Popular conversion expert and author of multiple books Bryan Eisenberg engages in a lively conversation with host Tim Ash. The often-misunderstood concept of personas is
SLI-Systems CEO Shaun Ryan discusses innovative ways that site search can be used to increase conversion rates. http://media.blubrry.com/rainmaker/p/chtbl.com/track/33D8G/api.spreaker.com/download/episode/8596141/lpo051809.mp3
“Web Design for ROI” co-author, and Closed Loop Marketing Vp of User Experience Sandra Niehaus discusses the real-world political challenges involved in building a landing
SiteSpect’s CEO Eric Hansen discusses their innovative non-intrusive landing page testing approach. By intercepting data from the Web server SiteSpect is able to redraw the
