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LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude.

Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.

WMR.FM Staff

WMR.FM Staff

Advanced Testing with Eric Hansen

Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups).

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User Experience and Intrinsic Motivation with Mona Patel

Tim speaks with Mona Patel, the CEO of Motivate Design about uncovering usability problems, dealing with creative directors, and competing in classical Indian dance.

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Conversion Rate Optimization with James Niehaus

Tim discusses conversion rate optimization with James Niehaus, Director of Optimization and Web Analytics at Symantec.

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The Irrational Brain with Roger Dooley

Tim talks about neuroscience, rally road racing, and irrational decision making with Brainfluence author Roger Dooley.

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Offline Conversion Tracking with Jeff Eckman

The CEO of Big Giant Conversions talks offline conversion tracking and progressive disclosure with host Tim Ash.

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E-commerce Conversion Killers with Linda Bustos

Elastic Path director of e-commerce research Linda Bustos talks about checkout process stumbles and the importance of fast page load speed for conversion.

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Spiders and Real People with Gillian Muessig

SEOmoz founder and President Gillian Muessig talks about how to get the conversion from search engine traffic.

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Landing Page Testing and Compliance with Anne Holland

Anne Holland, the founder of Marketing Sherpa and Which Test, tells us about Landing Page Testing, Compliance and involvement devices.

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Headlines and Direct Response Secrets with Brian Clark

Copywriting and persuasion authority Brian Clark of discusses age-old wisdom from the direct-response world that still holds true for Internet conversion improvement.

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