Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude.
Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.
Google’s Trevor Claiborne discusses the common misconceptions around Google’s Website Optimizer A/B Split and Multivariate testing tool. Myth-busting ensues. Find out more about this powerful
Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship
Tim interviews guest Clix Marketing CEO David Szetela (and host of WebmasterRadio.FM’s PPC Rockstars) about the critical role of conversions in performance based marketing programs.
Proper use of language and copy on a landing page, including the common mistakes that people make when writing for conversions. Tim Ash also discusses
On the Premier episode, host Tim Ash discusses the importance of Landing Page Optimization as more webmasters look to improve the profitability of their online
