Mobile Presence

Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways

By the end of this year, mobile users will have downloaded nearly 140 billion new apps. The good news: That’s 10 billion more than in 2020

Mobile is our collective go-to for daily life and shopping, and this pattern also defines B2B commerce. New research from Chicago-based digital consultancy Rightpoint draws from consumer

In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout

From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the

A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren’t just achieving impressive size and

Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In

We’ve entered the post-IDFA world, and targeting will never be the same. The number of users who opt-in to share their identifier for advertising purposes

Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with

Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But

For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting

Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you

Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that

If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden

Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to

Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain

The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key

Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered

Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a

From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more

Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app

From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The

Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art

These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics

Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world,

On-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to

Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning

Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three

In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it

A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and

Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing

Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun

In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating

The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown.

Today’s consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and

Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional

In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and

Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers

Getting product, marketing, and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience,

Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out

VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z

Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to

From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold – perhaps

A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social

Jeff Bezos famously said, “If you can’t feed a team with two pizzas, it’s too large.” It’s a good reason to think the notion that

Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to

Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app

Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel