Mobile Presence

The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to

There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the

App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company–and

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently,

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia–if you know where

The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network

App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a

Topline numbers show eSports has made it to the big leagues–which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile

What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand

One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the

The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they

Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it–and video gives your

In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading the dating-focused social network that allows users to

With mobile ad spending in the U.S. set to grow 20% to over $70 billion–accounting to an astounding 75% of all digital ad spend–it’s important

Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user