Mobile Presence

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of

Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising. Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising,  paving the way for marketers who

Grammarly Embraces Empathy Marketing To Boost Results with Chy Seng. In a connected age where consumers crave authenticity, companies must make every effort, using everything

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China

The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to

There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the

App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company–and

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently,

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia–if you know where

The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network