Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has
What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines
Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance
Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences
Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It’s a dynamic that gets a
It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows
App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more
To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up
If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of
Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling
Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising. Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who
Grammarly Embraces Empathy Marketing To Boost Results with Chy Seng. In a connected age where consumers crave authenticity, companies must make every effort, using everything
The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne
Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a
Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on
Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement
Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the
It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of
An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves
Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China
App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it
Most app monetization models are focused on driving purchases or delivering advertising–approaches that are a stretch for indie developers with small teams and limited budgets. But now there is
Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications
In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to
The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia
Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins
From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Inceptd, that’s especially
Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and
Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz
Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s
Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates
The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a
Apple allows in-app purchases to appear in-app store search results, but are they really the new “gold mine” for ASO? Our host Peggy Anne Salz
Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to
Our host Peggy Anne salz catches up with Christian Eckhardt, CEO Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and
App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such
Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how
The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to
App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to
They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube–a company providing App Store Optimization and
App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the
The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just
How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need
