Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.
Confined to their homes, consumers are spending more time (and more money) on mobile games than ever before. But the attraction isn’t simply a fun
In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating
In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance
The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown.
Today’s consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and
Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional
In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers
Getting product, marketing, and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience,
Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out
VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z
Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to
From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold – perhaps
A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social
Jeff Bezos famously said, “If you can’t feed a team with two pizzas, it’s too large.” It’s a good reason to think the notion that
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to
Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel
It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts
Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in “digitally influenced” content and purchases (through interactions with social networks and influencers)
Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth
Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the
Email marketing broke on the scene four decades ago, but it continues to break records as the marketing format that reaches the biggest audience (3
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers’ actions
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has
What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines
Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance
Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences
Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It’s a dynamic that gets a
It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows
App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more
To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up
If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of
Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling
Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising. Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who
Grammarly Embraces Empathy Marketing To Boost Results with Chy Seng. In a connected age where consumers crave authenticity, companies must make every effort, using everything
The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne
Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a
Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on
