Mobile Presence

Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in “digitally influenced” content and purchases (through interactions with social networks and influencers)

Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials

Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth

Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the

Email marketing broke on the scene four decades ago, but it continues to break records as the marketing format that reaches the biggest audience (3

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those

Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers’ actions

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has

What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences

Mobile gaming is breaking records, and the global esports audience will be just shy of 500 million players in 2020. It’s a dynamic that gets a

It’s no secret that COVID-19 has disrupted business as usual across the physical world and the digital realm. A recent analysis from app store intelligence AppAnnie shows

App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of

Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising. Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising,  paving the way for marketers who

Grammarly Embraces Empathy Marketing To Boost Results with Chy Seng. In a connected age where consumers crave authenticity, companies must make every effort, using everything

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a

Fintech apps are getting personal, helping consumers manage their lives, not just their money. Current, a nimble neobank, is gaining steam with an app focused on

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China