Mobile Presence

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting

Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently,

Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia–if you know where

The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network

App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a

Topline numbers show eSports has made it to the big leagues–which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile

What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand

One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the

The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they

Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it–and video gives your

In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading the dating-focused social network that allows users to

With mobile ad spending in the U.S. set to grow 20% to over $70 billion–accounting to an astounding 75% of all digital ad spend–it’s important

Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user

Marketers are spending more money to reach fewer people less often–which is why more consumers are choosing ad blocking tech and other ways to filter

Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It’s

Combining marketing and product talents to get the complete picture of the customer–and the customer journey–is at the core of effective user acquisition and retention.

Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a

In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV

Money managers and app marketers harness data to drive results and –ultimately–build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika,

Even with the 2018 World Cup tournament underway, it’s not too late for marketers to prepare to take advantage of the moment and ride the

Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia

How can marketers best use mobile to accelerate brand building and, ultimately, become love brands that enjoy consumer recognition, appreciation and lasting loyalty? Our host Peggy

 It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment

Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You

The incredible reach and impact of platforms like Instagram, YouTube, and Snapchat are proof that influencer marketing can get your app or business in front

Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne

Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to

Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and

Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter,  the world’s leading media and video production marketplace, to discuss

There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning

Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks

Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the

Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our

If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky–Senior Manager, Growth

Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance

Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss  how marketing to