Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.
App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break
When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a
Topline numbers show eSports has made it to the big leagues–which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile
What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand
One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the
Mobile video ads are gaining traction as the most effective monetization tool for all app publishers–not just games–because they provide users content they want without
The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they
Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it–and video gives your
In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading the dating-focused social network that allows users to
With mobile ad spending in the U.S. set to grow 20% to over $70 billion–accounting to an astounding 75% of all digital ad spend–it’s important
Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user
Fraudsters are where the money is–and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion
Marketers are spending more money to reach fewer people less often–which is why more consumers are choosing ad blocking tech and other ways to filter
Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers
Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It’s
Combining marketing and product talents to get the complete picture of the customer–and the customer journey–is at the core of effective user acquisition and retention.
Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a
In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV
Money managers and app marketers harness data to drive results and –ultimately–build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika,
Even with the 2018 World Cup tournament underway, it’s not too late for marketers to prepare to take advantage of the moment and ride the
Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia
How can marketers best use mobile to accelerate brand building and, ultimately, become love brands that enjoy consumer recognition, appreciation and lasting loyalty? Our host Peggy
It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment
Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You
The incredible reach and impact of platforms like Instagram, YouTube, and Snapchat are proof that influencer marketing can get your app or business in front
Our host Peggy Anne Salz from MobileGroove talks shop with Shamanth Rao–VP of Growth at FreshPlanet and the host of the podcast How Things Grow. It’s a light look at hard-hitting
Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne
Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to
Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and
Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter, the world’s leading media and video production marketplace, to discuss
There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning
Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks
Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the
Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our
If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky–Senior Manager, Growth
Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance
Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss how marketing to
Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping
Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline
Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies
What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo”
Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider
AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our
Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy
The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with
Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market
Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing
Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips
Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue – in that order.
For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance – when users need it
