Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.
Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne
Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to
Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and
Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter, the world’s leading media and video production marketplace, to discuss
There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning
Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks
Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the
Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our
If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky–Senior Manager, Growth
Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance
Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss how marketing to
Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping
Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline
Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies
What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo”
Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider
AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our
Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy
The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with
Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market
Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing
Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips
Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue – in that order.
For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance – when users need it
Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and
CallerSmart, an award-winning iPhone app and website – and the brainchild of successful entrepreneur Brian David Crane(aka BDC) – uses gamification and game mechanics to grow its community of app
A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss
Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board.
Our host Peggy Anne Salz catches up with Drew Frost, Sr. Product Marketing Manager at Sam’s Club, to discuss how marketers must optimize the mobile app
Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior
Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before
Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager
Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host
Today on Mobile Presence Ian Naylor from Appinstitute joins our host Peggy Anne Salz. Ian Naylor is the founder and CEO of AppInstitute, one of
In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have
Today on Mobile Presence Peggy is Joined by Jason Soto From Mobile Soft. Jason’s career has never been a job to him. He enjoys what
Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that
Today on Mobile Presence out host Peggy Anne Salz is joined by Eran Kinsbruner Technical Evangelist at Perfecto a mobile software testing company to talk
Our host Peggy Anne Salz walks through what you need to know to produce amazing content – just using an iPhone – with Julie Ryan,
Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss new use cases for data to power your app marketing and why marketers
Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading
How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price,
Today on Mobile Presence Peggy welcomes welcome Marc Atiyeh. Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations,
Host Peggy Anne Salz from MobileGroove welcomes John Koetsier – journalist, analyst and futurist – to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies
Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery
Today on Mobile Presence your host Peggy Anne Salz is Joined by Faisal Hammad Marco Esposito of Delivery Hero. The company was founded in Berlin
Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns – a micro-investing company changing customer behavior around financial planning and savings
Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why
LTV – or Lifetime Value – is the “king” of app metrics and what companies must calculate if they are want to achieve success for their app
Today on Mobile Presence your host Peggy Anne Salz is joined by Thomas Hadjadj. He is responsible for paid acquisition at Meetic ,known in the
