Google’s AI And More With Nil Rooimans
We see Google is pushing it’s AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search
September 19, 2019 No Comments
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.
WMR.FM Staff
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The Paid Search Association
The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create
September 16, 2019 No Comments
Digital Marketing With Andrea Cruz
Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing
August 21, 2019 No Comments
LinkedIn Ads With AJ Wilcox
LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one.
August 21, 2019 No Comments
7 Hidden PPC Features You Probably Don’t Know About
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal
July 22, 2019 No Comments
Google Marketing Live is an essential experience for anyone who works in the PPC trenches
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make
July 4, 2019 No Comments
Digital Marketing in an AI World: Futureproofing Your PPC Agency
Frederick’s new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of
May 28, 2019 No Comments
the power of chatbots
MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept
May 21, 2019 No Comments
Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns
David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups
May 9, 2019 No Comments
How Facebook Advertising and Search Advertising are Synergistic
David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided
May 7, 2019 No Comments
PPC ads come in many shapes and sizes
PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every
April 29, 2019 No Comments
Why advertisers need to rethink bidding strategies
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has
April 3, 2019 No Comments
5 Common Pieces of Misinformation about Google Ads & Their Corrections
5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score
March 25, 2019 No Comments
Issues For Automated Advertising
Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic
March 14, 2019 No Comments
The Microsoft Audience Network with Frances Donegan-Ryan from Bing Ads
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan – Bing Ads Global Communications Manager and Learning Strategist – Client Experience Design Delivery –
February 27, 2019 No Comments
Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio
David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving
January 30, 2019 No Comments
Helping Brands Convert More Of Their Existing Website Traffic Into Buyers
Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic
January 24, 2019 No Comments
Understanding Smartphone Usage to Start the Buyer Journey as David Szetela talks with the author of Landing Page Optimization and the CEO of
A recent Forbes article claims, ” You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while
January 11, 2019 No Comments
Managing Paid Search Client Satisfaction
David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009. They discuss how understanding client
November 22, 2018 No Comments
Winning At AdWords
Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search
November 14, 2018 No Comments
The Impact of machine learning an AI on Internet Marketing Strategies
David Szetela welcomes back Brad Geddes, the author of “Advanced Google AdWords”, and founder of Certified Knowledge, an online source where the Paid Search community comes
November 1, 2018 No Comments
Stop Dismissing Google Display Network and Engage with Traffic That Converts
Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display
August 16, 2018 No Comments
Google Marketing Live 2018 Recap
Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other
August 2, 2018 No Comments
The Advance of Machine Learning and Artificial Intelligence
Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence
June 7, 2018 No Comments
10 Years of PPC Rockstars
10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests:
May 17, 2018 No Comments
Impact of EU Price Regulations on Advertisers and the Death of Audiences
Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks
April 5, 2018 No Comments
Janes of Digital: For Women Who Work in the Search and Digital Space
PPC David Szetela welcomes Frances Donegan-Ryan, the Global Community Engagement Manager at Bing Ads. She tells us about Janes of Digital where women who work
February 15, 2018 No Comments
Analyzing Data And Spotting Trends Within AdWords, Google Analytics, Bing Ads, and Facebook
Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends
January 25, 2018 No Comments
What Lies Ahead for PPC and Display in 2018
What Lies Ahead for PPC and Display in 2018 as David Szetela talks to John Lee, the Learning Strategist for Client Experience Design Delivery for
January 18, 2018 No Comments
The Great PPC Ad Testing Debate with Melissa Mackey
Talking about The Great PPC Ad Testing Debateas David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com. She discusses how “there
December 21, 2017 No Comments
Artificial Intelligence Awareness and Preparation
Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of
December 7, 2017 No Comments
Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)
Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that
November 16, 2017 No Comments
PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018
PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals
November 2, 2017 No Comments
LinkedIn Targeting Methods and Campaign Strategies
Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that
October 19, 2017 No Comments
Does Google Hate B2B Advertisers?
Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn’t believe Google caters to b2b advertisers, but goes out of their way
October 5, 2017 No Comments
Demographic Targeting and Customized Ads
Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes. We learn about how it can apply to Facebook advertising, getting
September 21, 2017 No Comments
Search Marketing and Audience Targeting with Dan Golden
David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing? What are some of
September 7, 2017 No Comments
Google Attribution to Evaluate Marketing Efforts
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as
August 17, 2017 No Comments
Google Launches Free Google Attribution at Google Marketing Next
Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into
August 3, 2017 No Comments
The Evolution of Conversion Rate Optimization
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners
July 20, 2017 No Comments
Keys to Executing a Successful Local PPC Strategy
David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled
July 6, 2017 No Comments
Integrating Clients and Search Campaigns with E-Commerce Websites
Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising
June 15, 2017 No Comments
AI and Machine Learning and Its Impact on Paid Search
David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and
June 1, 2017 No Comments
Virtual Assistants and Artificial Intelligence
Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series
May 18, 2017 No Comments
Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses
David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads – ZATO. He offer his definition
May 4, 2017 No Comments
Insights and Analytics on Advertising
Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today’s episode
April 20, 2017 No Comments
Creating Comprehensive Reports for Clients
David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do
April 6, 2017 No Comments
Google Adwords If-Function Ad Advantages for Users
We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with
March 16, 2017 No Comments
SMX West San Jose 2017 Preview with Ginny Marvin.
Third Door Media’s paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google
March 2, 2017 No Comments
SMX West San Jose 2017 Preview
SMX West San Jose 2017 Preview with Ginny Marvin. Third Door Media’s paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase
March 2, 2017 No Comments