PPC Rockstars

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network’s Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes

Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist

Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late ’90. Now he believes in bettering

Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO,

Take Some Risk Inc. With Duane Brown Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score

Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan – Bing Ads Global Communications Manager and Learning Strategist – Client Experience Design Delivery –

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic

A recent Forbes article claims, ” You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  They discuss how understanding client

Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search

David Szetela welcomes back Brad Geddes, the author of “Advanced Google AdWords”, and founder of Certified Knowledge, an online source where the Paid Search community comes

Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display

Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests:

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks

PPC David Szetela welcomes Frances Donegan-Ryan, the Global Community Engagement Manager at Bing Ads. She tells us about Janes of Digital where women who work

Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends

What Lies Ahead for PPC and Display in 2018 as David Szetela talks to John Lee, the Learning Strategist for Client Experience Design Delivery for

Talking about The Great PPC Ad Testing Debateas David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com. She discusses how “there

Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals

Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that

Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn’t believe Google caters to b2b advertisers, but goes out of their way

Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes.  We learn about how it can apply to Facebook advertising, getting

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of

Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as

Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into

The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners

David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising

David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and