PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.
Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising
David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and
Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series
David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads – ZATO. He offer his definition
Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today’s episode
David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do
We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with
Third Door Media’s paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google
SMX West San Jose 2017 Preview with Ginny Marvin. Third Door Media’s paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase
Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is
Getting PPC Ready for the Holidays as PPC Rockstars host, Owner and CEO at FMB Media, David Szetela talks about some changes that can be
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh
Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent
Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing
New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced
Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google
How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David
David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash. Direct response advertising
Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future
Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.
Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a
Google Sidebar Ads Removed from Paid Search Listings as David Szetela speaks with Matthew Umbro,Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat. Google
Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela’s guest: Five Mill MarketingSeniorVP of
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the
We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer)
4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains
SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/18142676/ppc032615.mp3
Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device
David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim,founder and Chief Technology Officer at WordStream. Larry explains how changes
Jamie Smith, co-founder of Engine Ready Inc.andacting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy you
David Szetela speaks withGoogle AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing
Advanced Google Adwords an d Quality Score asBrad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want
Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red
David welcomes back Lisa Raehsler,founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she
Top New PPC Developments with Jennifer Slegg, publisher ofTheSEMPost. Stories includedLocal Carousel Search Results Increase Clicks on Google,Google AdWords Introducing Local Number Call ExtensionsandBing Ads
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a
Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating
PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411556/ppc090414.mp3
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes.
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the
