PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.
PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some
Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs,
David interviews David Rothwell, author of the upcoming book Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.
Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.
Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4605301/ppc061214.mp3
Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search,Eye Tracking Heatmap,Data hiding in
Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects the way they capture
AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who
Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools as David speaks with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on
Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO
Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages
Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data
Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some tools for developing a profitable pay-per-click advertising campaign http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290758/ppc040314.mp3
Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd
Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine
Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size
Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how
Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media.
Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear.
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers
Looking back at some recent Google Adwords and Quality Score discussions among the Location3 Media team and the Account Strategist of Direct Sales for Google,
PPC Commentary and Rockstar Music cover this episode and as we look art some of the commentary from past guests like Guy Kawasaki and Rand
SERP Results: Who is Getting Clicks and Whos Not; Flexible Reach Targeting Available for Google Display Network Campaigns as Google changes the way Google Display
Google Adwords Interface Update: Settings are better defined and simplified. Accelerated delivery for re-marketing is gone. Labels and filters are more accessible and easier to
The Location3 team discusses Building Google Plus Local Pages, and how Google Places pages are now replaced with Google+ Local pages, Google Plus now features
Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to
We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411590/ppc050212.mp3
Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us
Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter
Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.
Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I
Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this
BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New
Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising
2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411598/ppc010311.mp3
David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on
SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411599/ppc112910.mp3
User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411602/ppc111510.mp3
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel
David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant.
David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues
David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics
BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290793/ppc060710.mp3
David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes
