PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.

WMR.FM Staff

WMR.FM Staff

Local PPC Advertising with Robert Brady

Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.

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Talking PPC Tools with Matt Van Wagner

Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some  tools for developing a profitable pay-per-click advertising campaign http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290758/ppc040314.mp3

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Google Adwords Interface Update

Google Adwords Interface Update: Settings are better defined and simplified. Accelerated delivery for re-marketing is gone. Labels and filters are more accessible and easier to

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The Trenches of PPC Management

We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411590/ppc050212.mp3

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New Features on Google and MSN

Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter

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PPC Trends to Watch

Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.

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Paid Search Without Keywords

Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising

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2011 PPC Expert Predictions

2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We

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Questions About Quality Score Part 2

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411598/ppc010311.mp3

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Questions About Quality Score Part 1

David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on

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SEO versus PPC Discussion with Rand Fishkin

SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411599/ppc112910.mp3

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Display Advertising, Retargeting and Attribution

Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411602/ppc111510.mp3

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Remarketing To Reach Abandoned Shoppers

BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290793/ppc060710.mp3

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PPC for Social Media

David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes

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Google AdWords Remarketing

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral

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