PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.
Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4605301/ppc061214.mp3
Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search,Eye Tracking Heatmap,Data hiding in
Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects the way they capture
Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools as David speaks with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on
Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO
Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages
Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data
Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some tools for developing a profitable pay-per-click advertising campaign http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290758/ppc040314.mp3
Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd
Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine
Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how
Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media.
Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear.
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411598/ppc010311.mp3
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411602/ppc111510.mp3
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel
David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics
BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290793/ppc060710.mp3