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PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.

WMR.FM Staff

WMR.FM Staff

Google AdWords Remarketing

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral

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PPC Advice for Small Advertisers

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces

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Facebook PPC Versus Organic SEO

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how

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AdWords Quality Score Myths and Facts

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290801/ppc030810.mp3

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2010 PPC Expert Predictions

David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.

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PPC Strategies and Search

Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with

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PPC Secrets Revealed

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a

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Inaccuracy of Traditional Analytics

Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.

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Google AdWords Opportunities

David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising

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Bidding and Quality Score

Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The

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The Death of Keywords?

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose

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Microsoft Online Advertising

Microsoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123

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Content PPC Advertising

Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290813/ppc062209.mp3

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Mobile PPC Advertising

Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290825/ppc061509.mp3

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Understanding Keyword Assists

Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290826/ppc060109.mp3

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Black Hat PPC Tactics

Guest Marty Weintraub discusses Black Hat PPC Tactics. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290820/ppc041309.mp3

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Google Conversion Optimizer

Is Google Conversion Optimizer the best-kept secret in PPC? http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290824/ppc040609.mp3

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PPC Twitter Forum

David offers a Live PPC Twitter forum for listeners to ask questions http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290835/ppc031609.mp3

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Expanded Broad Match Dangers

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290830/ppc030909.mp3

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Natural and Paid Search Connection

Find out whether there’s a secret connection between natural and paid search http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290827/ppc030209.mp3

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AdWords to Boost Site Conversion

AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290829/ppc020909.mp3

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Google AdWords Impressions

High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very,

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Social Media Marketing and PPC

EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging

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Campaign Structure

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and

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PPC Predictions for 2009

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will

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Testing for PPC

Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and

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Attribution Management

Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on

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Ad Group Split Tricks

Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted

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Conversion Paths

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive,

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PPC Ads on Landing Pages

Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an

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