PPC Rockstars

Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral

David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290796/ppc042610.mp3

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290801/ppc030810.mp3

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New

Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why

David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.

Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including

Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with

Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a

Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.

David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising

David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and

Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290881/ppc092109.mp3

AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose

Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed

Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in

Microsoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123

Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out

Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he

Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290813/ppc062209.mp3

Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290825/ppc061509.mp3

Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290826/ppc060109.mp3

David offers some free expert advice on how to improve your Google AdWords campaign. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290886/ppc042709.mp3

Guy Kawasaki and his Twitter Tactics http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290818/ppc042009.mp3

Guest Marty Weintraub discusses Black Hat PPC Tactics. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290820/ppc041309.mp3

Is Google Conversion Optimizer the best-kept secret in PPC? http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290824/ppc040609.mp3

Its the second Drunken PPC Roundtable from SES New York 2009. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290822/ppc032509.mp3

Kevin Lee of Did It talks Past and Future PPC with David. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290823/ppc032309.mp3

David offers a Live PPC Twitter forum for listeners to ask questions http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290835/ppc031609.mp3

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290830/ppc030909.mp3

Find out whether there’s a secret connection between natural and paid search http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290827/ppc030209.mp3

ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC

AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290829/ppc020909.mp3

High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very,

EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will

Eli Goodman, Search Evangelist for comScore http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290834/ppc010509.mp3

Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and

Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on

Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive,

Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an