PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.
David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290881/ppc092109.mp3