PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry’s foremost paid marketing thought leaders. We’re shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That’s all right here, on PPC Rockstars.

WMR.FM Staff

WMR.FM Staff

History of PPC

PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit

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Negative Keywords

Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance,

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Click Fraud and Click Quality

Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content

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Respect for PPC

Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why

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Google AdWords Quality Score

Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining

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Keyword Lists

James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing

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Social PPC

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290873/ppc052708.mp3

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Dynamic Keyword Insertion

Matt Van Wagner of FindMeFaster discusses dynamic keyword insertion , including if DKI can improve marketing score, click through rates and ad relevancy. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/4290869/ppc051208.mp3

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