Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who
Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24.
Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission
Kelli Jaeck’s holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her
Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes
Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater
Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When
One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power
Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward
Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and
Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the
Maria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains
Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New
Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more
Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate
Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses.
Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management.Jaime has created a
Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients
Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship – the largest marketplace connecting brands to athletes
Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business, about her mission to redefine what it looks like
Today’s guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of
Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional
Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are
Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology
Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk
Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who
Maria Reitan talks to author Evelina Galang, author of Lola’s House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House,
Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has
Today on Purse Strings our host talks about kids’ TV viewing records big declines. Bernstein Research says “average audiences on kids’ networks are literally half
Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they
Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism,
Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going
Today on Purse Strings Maria’s Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world
10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years.
10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings
Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We
Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both
Maria discusses the FOX News harassment debacle. From Bill O’Reilly to Roger Ailes she gives you on the ins and outs of the entire situation.
Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d
Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to
Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading “make-a-difference ecosystem” designed for today’s donors and socially responsible brands
Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New
Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall.
Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps
Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women