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Purse Strings

Purse Strings

Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

WMR.FM Staff

WMR.FM Staff

Interactive Trends

Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be

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The Power of PR

Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their

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How We Shop or Creating Confident Woman Leaders

How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/18142489/purse122716.mp3

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Female-Friendly Emerging Industry

Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning

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Peer Mentoring With Lani Basa

Talking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women’s Circle, an association of women

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Managing Your Online Reputation

Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy)

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Being Your Own Boss

Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a

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Innovating Female Taboos

Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX.  THINX is a high-tech, beautiful underwear solution for women

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How Women Shop

Today on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of

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Is Gender Diversity Profitable

Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics

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Gender Diversity in PR

Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing

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When Your Relationship Changes

Kathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has

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Women and Health Care with Mary Christensen

Discussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care organizations immediate leadership support to accomplish mission

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What Women Really Want

What Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D. Kathryn Foster,

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Sustainable Niche Marketing

Sustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish! Launchedin early

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Embracing Life After 50

Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring and empowering women over

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Home Design Trends 2016

Barbara Schmidt is a nationally recognizedinterior designer and branding consultant for advertising,manufacturing and special events. As a trend expert, she workswith organizations to develop award

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Marketing Trends for 2016

Maria Reitan discusses Marketing Trends for 2016 with Pat Weas,COO and Executive Strategy Director forThe Thorburn Group. They discuss how branding, personalization and social platforms

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Tourism for Good

Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea,

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Life, Love and Hijacking

Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur. Wendy’s book

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