Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall.
Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps
Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women
Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets
Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth
SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing
How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/18142489/purse122716.mp3
Discussing The New Fitness Movement Kimberlee Moen and XaBeat. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere.
Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning
Talking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put
Talking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women’s Circle, an association of women
Winning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host
Maria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home.
Maria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All
Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy)
Sex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of
Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women. Eleanor
Writing Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America The Secret Language of Women. Nina is
Andrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The
Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a
Creating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date
Leading and Winning Authentically as Maria Reitan speaks with Marcia Hyatt, a leadership and life coach for those exploring voice and vocation. She co-founded the
Maria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is
Year one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. LOLA is a subscription based company that sends
Today on Purse Strings Maria Reitan is joined by Shauna Mackenzie, founder of Best Kept Self. Best Kept Self is a platform dedicated to the
Today on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not
Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. THINX is a high-tech, beautiful underwear solution for women
Today on Purse Strings Maria Reitan is joined by Sonal Gerten, Founder of Tumblewalla and PlayActivist. Sonal explains “It’s been a personal journey to be
Today on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of
Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics
Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing
Kathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has
Discussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care organizations immediate leadership support to accomplish mission
What Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D. Kathryn Foster,
Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style
Millennial Mom Workplace Challenges Solved as Maria Reitan speaks with Katherine Wintsch, Founder and CEO, from The Mom Complex. Wintsch, she launched The MomComplex in order to develop better
Sustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish! Launchedin early
Kathryn Foster, Ph.D., is apsychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced
Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring and empowering women over
Barbara Schmidt is a nationally recognizedinterior designer and branding consultant for advertising,manufacturing and special events. As a trend expert, she workswith organizations to develop award
Retail trends for 2016 as Maria Reitan speaks with Kevin Quinn,Principal at STYLEDRetail,a leading retail consultant who drives business success for brands in the retail sector.
Today on Purse Strings Maria Reitan speaks with Brian Pagel, VP of Emerald Expositions and runs the Kitchen &Bath Industry Show. The Kitchen & Bath
Maria Reitan discusses Marketing Trends for 2016 with Pat Weas,COO and Executive Strategy Director forThe Thorburn Group. They discuss how branding, personalization and social platforms
Talking about Baby Boomers and the Holiday Blahs as Maria Reitan welcomes Joanie Marx, the Author of “Facelifts, Money & Prince Charming: Break Baby Boomer
Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea,
Maria Reitan speaks with Nancy Dahl, the President and COO of Tastefully Simple. We learn about her definition of leadership, her focus on being intentional, what this means and how we can be
Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere,the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing inautomotive
Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur. Wendy’s book
