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Purse Strings

Purse Strings

Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

WMR.FM Staff

WMR.FM Staff

Leveraging Parent Leaders to Drive Awareness

Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411785/purse070814.mp3

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Women Millionaires Are They Different Than Men?

Women Millionaires are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411784/purse062414.mp3

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Banning The Term Bossy

Media Portrayals of Women Are More Powerful Than the Word ‘Bossy is the focus of a recent Advertsing Age article fromStacy Janicki, director of account

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How America’s Women Achievers Become Leaders

Anne Doyle , author of Power Up! How America’s Women Achievers Become Leaders discusses her new book whichexplores howAmericans women achievers arebecomingtomorrowsleaders. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411802/purse020414.mp3

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Revolutionizing Womens Fitness

Nicole DeBoom, the Founder and CEO of Skirt Sports, Inc. creator of the original running / fitness skirt talks to Maria about her workRevolutionizing Womens

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MomsRising with Kristin Rowe-Finkbeiner

Talking about MomsRising with Kristin Rowe-Finkbeiner, an award-winning author, frequent public speaker, the co-founder and the Executive Director/CEO of MomsRising.org. MomsRising stresses to be a

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Sports Marketing to Women with Leslie Prevish

Talking Sports Marketing to Women with Leslie Prevish from Prevish Marketing. Learn Why sports sponsorships and partnerships are so powerful in reaching women. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411813/purse082013.mp3

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Tapping Into the Affluent Women Market

Talking about Tapping Into the Affluent Women Market with Adri Miller-Heckman, who focuses her consultancy on assisting financial advisors to market to affluent women. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411818/purse073013.mp3

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Missing the Boat on Bloggers?

Missing the Boat on Bloggers? Wendy Goldman Scherer, Managing Partner of The Social Studies Group and Shelly Kramer, founder of V3 Integrated Marketing, tell us

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Empowering Gen Z

Talking Empowering Gen Z with Stacy Taubman, the Founder of Girls Dreaming Big. Girls Dreaming Big is a company offering an array of services to

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Pink Brain, Blue Brain

Maria speaks with Lise Eliot, the Author of Pink Brain, Blue Brain and Associate Professor of Neuroscience at The Chicago Medical School of Rosalind Franklin

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The State of the American Mom

Discussion of The State of the American Mom with independent marketing strategy consultant Michal Clements, the Founder and CEO of Insight to Action and the

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A Roadmap for Leadership

Laying out a RoadMap for Leadership with Selena Rezvani, the Co-President for Womens Roadmap and a recognized consultant, author, and speaker on women and leadership.

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