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Purse Strings

Purse Strings

Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

WMR.FM Staff

WMR.FM Staff

The New Single Boomer with Joan Rogliano

Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411828/purse031913.mp3

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Increasing Workplace Diversity

Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to

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Reaching Hispanic Consumers

Reaching Hispanic Consumers as Maria speaks with Isidra Mencos, Editorial Director Americas and Spain for BabyCenter.com. Isidra talks about BabyCenters always insightful 21st Century Mom

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Women and the Political Process

Women and the Political Process with Jennifer Lawless, the Associate Professor ?Department of Government from American University. They discuss the strength of female political leadership

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Women and Cross Demographics

Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender

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Winning The Mature Market

Maria discusses Winning The Mature Market with Amy Beamer ,the COO from Varsity Branding, whose integrated approach to mature marketing comes from all angles from

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The New Breadwinners

Maria speaks with Sarah Jane Glynn, a policy analyst with the economic policy team at the Center for American Progress. She updates us on the

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Leading the Way for Women

Maria speaks with Anika Rahman, president and CEO of the Ms. Foundation for Women, the leading national social justice foundation committed to building womens power

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Shopping Cart Abandonment

Maria speaks about the science of e-commerce and a study around shopping cart abandonment with Bonnie Kintzer, Chief Executive Officer of Womens Marketing Inc. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411854/purse052912.mp3

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Mom Blog Magazine

Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has

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200 Episodes of Purse Strings

200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411862/purse042412_200.mp3

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Women, Power and Money

Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry?leading study Women, Power and Money, which

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The Power of Celebrity Moms

Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares

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Reaching Hearts and Minds of Female Consumers

More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411866/purse022812.mp3

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Hearts and Minds of Female Consumers

Maria welcomes Amanda Stevens, author of the book PurseStrings New Ways of Reaching the Hearts and Minds of Female Consumers. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411868/purse020712.mp3

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Millennials and their Mom Complex

Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley Stephen discusses what will

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The ZMOT Score

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of

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How Remarkable Women Lead

Maria speaks with Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development

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