Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411828/purse031913.mp3
Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages
Mary Van Note and Beth Perro-Jarvis, partners at Ginger Consulting in Minneapolis share with us the latest result of their What Women Want survey. This
Maria discusses Analyzing The Female Brain with Dr. Louann Brizendine, director of the Womens Mood and Hormone Clinic at the University of California San Francisco
Connecting With Niche Female Audiences as Maria speaks with Carley Roney, the Co-founder and Editor in Chief of XO Group. We learn some of the
Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie,
Tackling the Void of Women in Leadership Positions as Maria speaks with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women.
Talking Integrated Marketing as Maria speaks with Gretel Going, the co-founder of Channel V Media. Gretel leads their continual evolution and growth initiatives. When not
Discussion of Professional networking groups that support and develop women as Maria speaks with Marilyn Nabel, CEO of Watermark. Watermark connects exceptional women leaders with
Maria speaks with the author of The End of Men, and The Rise of Women, (co-founder of DoubleX) Hanna Rosin. She explains how women are
Kerry Patterson, co-founder of Vital Smarts and author of Change Anything: The New Science of Personal Success, shares how employees — women specifically — can
Discussing Brave New Moms with Guest Adam Kruse, Global Director, Starcom MediaVest. He discusses a new Global Study, subtitled Navigating Technology’s Impact on Family Time
Are Product Discoveries a worthwhile way to get true word of mouth buzz from influencer women? Maria speaks with Kitty Kolding, CEO of Cravebox, a