Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and
Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of
Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411903/purse020111.mp3
Maria speaks with Heather Boushey and Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working