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Purse Strings

Purse Strings

Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

WMR.FM Staff

WMR.FM Staff

Performance of Luxury Marketing in 2011

Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411870/purse122011.mp3

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Women and Their Economic Power

Maria speaks with Maddy Dychtwald, a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are

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Mom Insight Trend Report

Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms,

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Zero Moment of Truth

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning

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Live Your Talk

Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women’s presentation styles. Believing strong communities come

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Gender Equity

Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss

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Women in the Workplace

Maria’s guest for today is Jeffery Tobias Halter, author of the book “Selling to Men, Selling to Women” for a unique and compelling session on

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Reaching Moms Through Schools

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents

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PepsiCo Womens Inspiration Network

Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network PepsiCo WIN is an interactive network offering global female

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Childs Play

Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency

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Dress for Marketing Success

Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing

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GenderTalk Works

Maria’s guest is Connie Glaser, speaker and author, author of Swim with the Dolphins a book focused on women in business. Now, Connie has a

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VIV Magazine

Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and

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Women and Biking

Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products.

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Social Trend Spotting

Marian Salzman is President of North American, Euro RSCG Worldwide PR. Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks

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Moms and Health Care Study

Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with

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Wage Gap

Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to

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Adult Chocolate Milk

Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki

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Social Engagement 3.0

Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert.  They talk about social engagement 3.o. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/18142555/purse042611.mp3

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The White House Project

Maria speaks with Marie C. Wilson, who is founder and President of The White House Project, which has been a leading advocate and voice on

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Shattering the Glass Ceiling

Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the

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The Boomer Project

Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need

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Female Do It Yourself

Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives

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The Ever Changing Role of Mom

Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom

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Growing a Female-Friendly eCommerce Business

Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10411903/purse020111.mp3

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Mommy Bloggers Unite For Good

Maria speaks with Debbie Bookstaber – Founder, Momanista and Bloganthropy. As a blogger, Debbie is working to support women through her charity work online and

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Skirts in the Boardroom

Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on

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