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Purse Strings

Purse Strings

Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

WMR.FM Staff

WMR.FM Staff

Marketing to Female Entrepreneurs

Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412016/purse042208.mp3

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Branding and Marketing

Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of

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Marketing to Women Conference

A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase

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Selling to Women

Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412025/purse031808.mp3

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Women Power Bloggers

Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger

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Seducing the Boys Club

McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to

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Technology and Women

Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies

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Innovation and Trust

Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412030/purse020508.mp3

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Marketing to Boomers

Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and

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High Net Worth Woman

Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced

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Marketing to Single Women

Discover some startling insight into marketing misconceptions about single women specifically single moms – the largest group of single women with Gigi Carroll, VP, Concept

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The Green Movement

Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and

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Experimental Marketing

Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect

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Iconic Brands

Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how

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Marketing Moms

Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley

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Marketers connecting with women

Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses whether big or small. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412044/purse101607.mp3

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