Purse Strings, with Maria Reitan (Founder, Topsail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia
Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to
Leslie Prevish of Harley Davidson discuss how the company’s marketing strategy to female riders, plus how women are being marketed to participate in sports and
Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412016/purse042208.mp3
Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of
A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase
Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412025/purse031808.mp3
Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger
McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to
Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how
Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies
Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412030/purse020508.mp3
Kelly McGrath and Cathy O’Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the
Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and
Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced
Discover some startling insight into marketing misconceptions about single women specifically single moms – the largest group of single women with Gigi Carroll, VP, Concept
Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect
Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how
Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley
Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses whether big or small. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/10412044/purse101607.mp3
