SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.
John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s
In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and
Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is
Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps
Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12)
John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into
Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the
Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by
The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of
John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of
John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My
This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index
Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions
The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller,
In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google
Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the
John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in
GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of
Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce
Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts
John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim.
John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of
The gents discuss SEO for image search courtesy of Gary Illyes’ keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile
Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your
Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions
Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then
This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations
The hosts discuss the admirable job Mike Blumenthal did of pointing out some ludicrous Google My Business SPAM that Google refused to act upon. Ross
John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller,
Redirects and canonicals must match – an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and
Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers
The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for
Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at
Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets,
Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in
Google ups GMB Post sizes, upgrades to image search allow for better copyright application, news on mobile first indexing, and a few Mueller facts and
Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more.We’re gonna have to get Political…
Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they
Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants
The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Mueller
Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to
In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in
The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search
Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining
This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife
Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future
This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions
This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show
This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google QA, tips